Rugby Australia is rolling out a new nationwide brand campaign, called ‘Part Of More’, that aims to usher in a new era for rugby union in the country by making the sport more accessible, inclusive and relevant to all Australians. This fresh community focused brand initiative, developed in harness with Sydney based creative agency… Continue reading Rugby Australia Launches A New Nationwide ‘Part Of More’ Brand Campaign Based On Community Values
Tag: Brand Platform
F1 Rolls Out Fan-Focused #EngineeredInsanity (Its 1st Global Campaign) Ahead of Australian GP
Ahead of the start of the new Formula One (F1) season, the series rights-holder is rolled out its first ever brand platform, ‘Engineered Insanity’, as it aims to continue to shift brand perceptions and build a new fan-centered identity. The lights go green on the 2018 Grand Prix season in Melbourne on 25 March and… Continue reading F1 Rolls Out Fan-Focused #EngineeredInsanity (Its 1st Global Campaign) Ahead of Australian GP
AFL Launches New Season ‘Don’t Believe In Never’ Brand Platform With Trio Of Short Films
Ten days ahead of the 22 March kick-off of the new 2018 Toyota Premiership season, the Australian Football League (AFL) released a new brand platform called ‘Don’t Believe In Never’. The campaign started with a trio of short films showcasing remarkable stories of passion, dedication, overcoming adversity and triumph within the AFL game. … Continue reading AFL Launches New Season ‘Don’t Believe In Never’ Brand Platform With Trio Of Short Films
Rapper 2 Chainz Fronts New MLS ‘Our Soccer’ Brand Campaign Ahead Of 2018 Season Kick-Off
Ahead of the return of Major League Soccer (MLS), the new season kicks-off on 3 March, the league launched a new 360-degree brand campaign to tell the story of the self-described ‘most ascendant, progressive and diverse’ sports league in the US and Canada’. The new 2018 season ‘Our Soccer’ initiative, developed in harness with… Continue reading Rapper 2 Chainz Fronts New MLS ‘Our Soccer’ Brand Campaign Ahead Of 2018 Season Kick-Off
New Zealand Olympic Committee Launches New #EarnTheFern Brand Platform For PyeongChang
The new ‘Earn The Fern’ brand platform is a multi-platform initiative supporting New Zealand’s Winter Olympians competing at PyeongChang 2018. The campaign revolves around exploring what athletes have to do to reach the elite level and earn the privilege of wearing the country’s iconic fern symbol. The initiative saw the New Zealand Olympic… Continue reading New Zealand Olympic Committee Launches New #EarnTheFern Brand Platform For PyeongChang
New Balance’s New Global Brand Platform Declares It To Be ‘Fearlessly Independent Since 1906’
Early February saw New Balance roll out a fresh brand platform championing its ‘independence’. The 112-year-old company, which has been based on Boston for more than a century, is aiming to differentiate itself from competitors through a new ‘Fearlessly Independent’ positioning. The new messaging, which has been designed as a customer call-to-action to… Continue reading New Balance’s New Global Brand Platform Declares It To Be ‘Fearlessly Independent Since 1906’
Team Canada Unveils Bold, Values Based #BeOlympic Brand Platform Ahead Of 2018 Winter Olympics
Launched two weeks ahead of the PyeongChang 2018 opening ceremony, the Canadian Olympic Committee (COC) rolled out a fresh brand platform highlighting Canadian values called ‘Be Olympic’. The #TeamCanada campaign, launched on 23 January, celebrates the country’s Winter Olympians, highlights their shared values and challenges all Canadians to consider just what it means to… Continue reading Team Canada Unveils Bold, Values Based #BeOlympic Brand Platform Ahead Of 2018 Winter Olympics
