Tag: Alcohol

Coors Light ‘Chores Light’ Will Do Your Laundry So You Can Watch More Football

Molson Coors beer brand Coors Light partnered with P&G’s national laundry and dry cleaning service Tide Cleaners for an American Football campaign called ‘Chores Light’ based around offering to do footballs fans’ laundry on Saturdays so that they can relax and enjoy college football game day.   The cross-promotional campaign was based around the insight… Continue reading Coors Light ‘Chores Light’ Will Do Your Laundry So You Can Watch More Football

Budweiser & Lil Baby’s Launch Music Video For Brand’s Official Qatar 2022 World Cup Anthem

In late September, FIFA beer partner Budweiser duetted with US rapper Lil Baby to release an official music video for its FIFA 2022 Men’s World Cup anthem ‘The World Is Yours To Take’.   The video sees the Grammy Award winner reimagine the iconic Tears for Fears track ‘Everybody Wants to Rule the World’ for… Continue reading Budweiser & Lil Baby’s Launch Music Video For Brand’s Official Qatar 2022 World Cup Anthem

NFL Official Wine Sponsor E&J Gallo’s Barefoot’s ‘Game Day Your Way’ Campaign Leverages New Season

The 2022/3 season marks the first opportunity for new NFL official wine partner E & J Gallo to use the tie-up as part of its strategy to ‘demystify wine for new consumers as the conglomerate’s Barefoot brand activated its parent company rights around kickoff through an integrated campaign called ‘Game Day Your Way’.   The… Continue reading NFL Official Wine Sponsor E&J Gallo’s Barefoot’s ‘Game Day Your Way’ Campaign Leverages New Season

NFL ‘Minute To Kick Off’ Sees Crown Royal, Uber Eats & Ed Reed Link To Reward Delivery Drivers

NFL partner Crown Royal kicked off its second year as the league’s first-ever whisky sponsor with an activation titled ‘A Minute To The Kick Off’ that saw it partner with Uber Eats for an initiative that helps fans celebrate game day whilst giving back to couriers, delivery drivers and the hospitality industry.   Crown Royal… Continue reading NFL ‘Minute To Kick Off’ Sees Crown Royal, Uber Eats & Ed Reed Link To Reward Delivery Drivers

Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final

Agency Thinkerbell’s latest work for Australian beer brand Furphy is an integrated ambush campaign leveraging the 2022 AFL Grand Final.   Based on the insight that all Australians love watching the footy whilst drinking a beer, the campaign revolves around the Furphy ‘Ball Cap’: a visual combination of the iconic AFL football and a Furphy’s bottle… Continue reading Furphy Beer ‘Ball Cap’ OOH, Press & Online Campaign Hijacks The AFL Grand Final

Carlsberg Celebrates 30 Years Liverpool FC Partnership With ‘Forever Fans’ Film & Kit-Inspired Packaging

Carlsberg celebrated 30 years of its Liverpool FC sponsorship – the longest brand alliance in the Premier League dating back to 1992 – through an integrated, multi-channel international campaign spearheaded by a hero spot revolving around a three-decade visual pub crawl through team highlights and the launch of a set of six limited edition beer… Continue reading Carlsberg Celebrates 30 Years Liverpool FC Partnership With ‘Forever Fans’ Film & Kit-Inspired Packaging

Coors Light Team Up With QB Patrick Mahomes Not To Sell You Beer But ‘The Coors Light’ Flashlight

Coors Light and Kansas City Chiefs quarterback Patrick Mahomes know that NFL players are not allowed to endorse beer, but they also know that there are no league rules against promoting flashlights and so teamed up in July to promote ‘The Coors Light’.   To skirt around the longstanding league policy forbidding players from endorsing… Continue reading Coors Light Team Up With QB Patrick Mahomes Not To Sell You Beer But ‘The Coors Light’ Flashlight

UEFA Partner Heineken Launches ‘The 12th Woman’ gender Equality Campaign To Leverage Euro 2022

UEFA Euro 2022 sponsor Heineken teamed up with comic Ellie Taylor, TV presenter AJ Odudu, former football manager Harry Redknapp and former soccer stars Karen Carney and Jermaine Jenas for a UK campaign called ‘The 12th Woman’ which tackled football gender bias and stereotypes.   ‘The 12th Woman’, which was developed by creative communications agency… Continue reading UEFA Partner Heineken Launches ‘The 12th Woman’ gender Equality Campaign To Leverage Euro 2022

Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed at driving and inspiring us on to run faster, jump higher, train harder and win more.   But May saw Michelob Ultra take an alternative approach… Continue reading Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun

Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’

The official beer brand of the NHL activated its partnership rights with the Edmonton Oilers with a puck and practice gear giveaway and list-building initiative as the team entered the Playoffs in search of the Stanley Cup.   The Oilers, who eliminated the Dallas Stars in the first round of the Playoffs, face fierce local… Continue reading Molson Canadian & Edmonton Oilers List-Building Contest Offers Fans ‘Official Playoff Pucks’