  The Great Indian Octoberfest, a music festival sponsored by beer brand Kingfisher Premium, kicks off in Bangalore on 22 October forming one of India’s largest festivals. Kingfisher backs the musical carnival under its umbrella communications banner – ‘Enjoy the good times’ and Kingfisher Premium promotional work promises ‘three continuous days of electrifying musicals… Continue reading Kingfisher’s Octoberfest Pushed Via Twitter & Social
Tag: Alcohol
Presidente Runs Festival Sponsorship TV Show
Presidente Beer continues to act as both sponsor and organiser of the three-day Presidente Latin Music Festival. The beer brand has backed the event, which is thee biggest music event in thee Dominican Republic, since 1995. The September 2010 event was marketed by a multimedia campaign developed by Presidente marketers in partnership with Young… Continue reading Presidente Runs Festival Sponsorship TV Show
BudLime Sponsors Web Romance To Target Young Chinese Women
To push its launch in China, BudLime is sponsoring a romance web series called ‘That Loves Comes’ to target young, largely female drinkers. AB InBev’s BudLime, a lime-flavoured light beer, hits the Chinese market in August, the brewer is backing this made for internet web series which will also be rolled out on mobile… Continue reading BudLime Sponsors Web Romance To Target Young Chinese Women
Courvoisier Partners The Times On Summer Festivals
Courvoisier has backed a summer-long campaign with The Times newspaper to promote a series of events and festivals across the UK this summer. The collaboration comes shortly after The Times brand went behind an online paywall. The campaign begins in July with an eight-page guide in the Playlist supplement of The Times that… Continue reading Courvoisier Partners The Times On Summer Festivals
Bavaria’s ‘Orange Dress’ World Cup Stadium Ambush
Back in Germany 2006 Dutch beer brand Bavaria made headlines after employees on an in-stadium ambush mission were forced to strip down to their underwear when officials prevented them from entering the ground wearing their Bavaria-branded orange lederhosen. In South Africa, Bavaria and its lawyers were undaunted by their German experience and again ran… Continue reading Bavaria’s ‘Orange Dress’ World Cup Stadium Ambush
Absolut Sponsors Dublin’s Gay Theatre Festival
2010 sees Absolut again sponsor Dublin’s Gay Theatre Festival in the first half of May. The backing comes with naming rights: when the sponsorship of the six year old event began last year, the event’s title switched from the International Gay Theatre Festival to the Absolut Gay Theatre Festival. Nevertheless, it remains a… Continue reading Absolut Sponsors Dublin’s Gay Theatre Festival
Glenlivet & Golf – Yes! But Glenlivet & Playboy Golf?
Glenlivet, the US’ top selling single malt Scotch, has signed up as the national presenting sponsor of the 2010 Playboy Golf Scramble. The Pernod Ricard brand is backing the saucy and celebrity-focused golf tour which has 15 individual events before the finals in LA in March. The whisky had both branding and serving presence… Continue reading Glenlivet & Golf – Yes! But Glenlivet & Playboy Golf?
Sponsor Blossom Hill Wows Wimbledon’s Queuers
The UK’s biggest selling wine brand spent just under £1m to Activative around its 2009 Wimbledon sponsorship. The work is designed to drive sales of it’s rosé varietals through the summer. The June activity supported both the on- and off-trade sectors with refined elements designed for specific channels. Near to the live tennis… Continue reading Sponsor Blossom Hill Wows Wimbledon’s Queuers
Whyte & Mackay Partner With Snow Leopard
Distiller Whyte & Mackay has formed a partnership with Snow Leopard Vodka which will see 15% of its sales profits going to projects helping save the animal from extinction through the Snow Leopard Trust charity. Since Snow Leopard Vodka launched three years ago, its conservationist founder Stephen Sparrow has donated 15% of all profits… Continue reading Whyte & Mackay Partner With Snow Leopard
Bud Launches Super Bowl Social Site & Clickable Spots
In recent years brewing giant Anheuser-Busch, via its flagship Budweiser and Bud Light brands, has a long standing track record of rolling out notable Super Bowl campaigns and 2009 was no exception. This year’s work aimed to appeal across the age range using multiple touch points in addition to the core in-game, big… Continue reading Bud Launches Super Bowl Social Site & Clickable Spots
