Tag: Wallabies

Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy

More than a month ahead of the start of World Rugby’s 2023 Rugby World Cup (RWC), Rugby Australia primary partner Cadbury expanded its tournament-linked activation through ‘Lucky Scarf’: a 20-metre-long scarf created from lucky charms all donated by Wallabies fans across Australia.   The initiative, developed with agency Ogilvy alongside teams at Revolver, The Glue… Continue reading Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy

Cadbury ‘Cheer And A Half’ Leverages Wallabies Partnership Ahead Of 2023 Bledisloe Cup & RWC

Ahead of the start of the 2023 Bledisloe Cup (in late July) and the 2023 Rugby World Cup (in early September), confectionary giant Cadbury rolled out a sentimental brand campaign leveraging its tie-up with Rugby Australia.   Developed with agency Ogilvy, produced by Good Oil and with media handled by Wavemaker, the campaign’s anchor ad… Continue reading Cadbury ‘Cheer And A Half’ Leverages Wallabies Partnership Ahead Of 2023 Bledisloe Cup & RWC

ASICS & Rugby Australia Launch ‘United By Gold’ Wallabies Jersey Reveal Campaign

In the second week of May the Wallabies and kit partner ASICS launched the two new jerseys the teams will wear during the 2022 Test season with an integrated campaign called ‘United by Gold, Forever Uplifted’.   Rugby Australia’s 2022 jerseys seek to reflect and share ‘the uplifting power of sport’ and to represent more… Continue reading ASICS & Rugby Australia Launch ‘United By Gold’ Wallabies Jersey Reveal Campaign

ASICS Unveils New Wallabies Jersey Via ‘Bound Forever By Gold’ Campaign

On 1 July, a week ahead of the start of the three-game Wallabies E Toro rugby union series against France, Rugby Australia kit partner ASICS launched the new Wallabies jersey for the 2021 season through a campaign called ‘Bound Forever By Gold’.   The marketing emphasises that the jersey means so much more than just the… Continue reading ASICS Unveils New Wallabies Jersey Via ‘Bound Forever By Gold’ Campaign

Rideshare Platform Ola Rolls Out Integrated Offer Led Wallabies Partnership Campaign

Mid August saw Rideshare platform Ola launch a television led, integrated campaign activating and amplifying its new official sponsorship of the Australian national rugby team.   The multi-channel activation, developed in harness with agency Advertising Advantage, Sydney, leverages its rights as an official rideshare partner of Rugby Australia and launched to coincide with the climax… Continue reading Rideshare Platform Ola Rolls Out Integrated Offer Led Wallabies Partnership Campaign

ASICS & Rugby Australia Launch Wallabies Rugby World Cup Jersey With ‘Move As One’ Campaign

Late May saw ASICS launch the new Wallabies jersey for the 2019 Rugby World Cup and roll out a new rugby campaign called ‘Move As One’.   Developed in tandem with agency Fell + Company (with PR and event production by the Lampoon Group), the campaign offers an inside peek into the dedication, focus and… Continue reading ASICS & Rugby Australia Launch Wallabies Rugby World Cup Jersey With ‘Move As One’ Campaign

Wallabies RWC Work Overview > Wake-Up Guides, Match Alarm Apps, Unity (& Rugby Re-Purposing)

After yet another epic Anglo-Australian sporting battle – in the form of last weekend’s crucial Rugby World Cup Wallabies win – we take the opportunity to look at some of the key tournament partnership activation and sports marketing campaigns from Down Under.   Two stand-out sponsor campaigns offer Australian fans practical help in getting up… Continue reading Wallabies RWC Work Overview > Wake-Up Guides, Match Alarm Apps, Unity (& Rugby Re-Purposing)

Late Night Match Guides Lead Qantas’ RWC Wallabies Work

Leveraging its Australian Rugby Union partnership around the Rugby World Cup, long-time sponsor Qantas has created a set of online Late Night Match Guides to give Wallabies fans tips on how to prepare for matches and handle the Australia/UK time difference.   The name partner off the Qantas Wallabies has shot a set of practical… Continue reading Late Night Match Guides Lead Qantas’ RWC Wallabies Work

ARU Kit Partner ASICS #StrongerAsOne RWC #GoDominate Jersey Launch

Australian Rugby Union kit partner ASICS began its Rugby World Cup marketing offensive back in June with a launch campaign for the 2015 Wallabies strip called #StrongerTogether.   The push was fronted by a classic, action-led, darkly-lit spot featuring Wallaby players in training.     The central launch film, rolled out in early July to… Continue reading ARU Kit Partner ASICS #StrongerAsOne RWC #GoDominate Jersey Launch