Tag: Streaming Service

Kayo Sports ‘What Happens’ Australian Campaign Leverages ICC Men’s T20 World Cup

Kayo Sports leveraged the ICC Men’s T20 Cricket World Cup in Australia through a new brand campaign featuring current Aussie star David Warner and former fast bowling legend Brett Lee and an unfortunate ‘Kayo-less’ cricket fan whose life falls apart through a spiraling series of events after missing out on the cricket action.   The… Continue reading Kayo Sports ‘What Happens’ Australian Campaign Leverages ICC Men’s T20 World Cup

Amazon Prime Video NFL Thursday Night Football Promo Spoof’s Elongated ‘New Prime Ball’

Amazon’s Prime Video hyped its new NFL Thursday Night Football programming at the start of the new football season with a comic campaign based around a freakishly long ‘New Prime Ball’ which, err, won’t really be used in official league games.   The promotional stunt, which was developed with agency Atlantic New York, introduced a… Continue reading Amazon Prime Video NFL Thursday Night Football Promo Spoof’s Elongated ‘New Prime Ball’

Prime Video’s Inspirational Letter To Girls With 30,000 Baseballs At ‘League Of Their Own’ Exhibition Game

Amazon’s Prime Video promoted its new women’s baseball series, ‘A League of Their Own’, through a campaign that brought together female athletes and women’s sports trailblazers to play an exhibition game and to write an open joint letter to inspire young girls in sport.   The marketing campaign promoted the streamer’s ‘A League of Their… Continue reading Prime Video’s Inspirational Letter To Girls With 30,000 Baseballs At ‘League Of Their Own’ Exhibition Game

Ja Morant Makes Cushy Fashion Statement in Latest Hulu ‘Sellouts’ Campaign Spot Called ‘Couchleisure’

Memphis Grizzlies star fronts a new Hulu commercial called ‘Couchleisure’ running under the brand’s long-running sports star fronted comic ‘Sellouts’ series.   The fashion-themed commercial sees a relaxed Morant fail to even get off the sofa rather than ‘work it’ on the haute couture fashion runway. Indeed, the star NBA point guard rides a motorized… Continue reading Ja Morant Makes Cushy Fashion Statement in Latest Hulu ‘Sellouts’ Campaign Spot Called ‘Couchleisure’

Streamer Spark Sport Invites New Zealanders To Look At Sport From Alternative Perspectives

The first brand campaign from Kiwi sports streamer Spark Sport urges viewers to see sport differently by understanding that in-match moments affect more than just the game itself, but can also affect cultures, family, lifestyles, rules and trends.   For Spark, the creative suggests that sport isn’t just about big moments from big stars in… Continue reading Streamer Spark Sport Invites New Zealanders To Look At Sport From Alternative Perspectives

ESPN’s ‘Unbeatable’ Campaign Promotes Disney Bundle By Showcasing What It Takes To Assemble A Winning Team

ESPN showcases what it takes to build a perfect winning team in a campaign promoting the launch of the new Disney Bundle: a one-stop streaming subscription offer giving customers the ability to build and customise their own personal subscription plan spanning Disney+, Hulu and ESPN+.   The campaign, created in harness with Austin (Texas) based… Continue reading ESPN’s ‘Unbeatable’ Campaign Promotes Disney Bundle By Showcasing What It Takes To Assemble A Winning Team

DAZN & Common Goal Team Up To Tackle Global Issues Via ‘Changing The Game, Together’ Partnership

The last week of September saw sports streaming platform DAZN team up with pledge-based social impact charitable movement Common Goal for a campaign and a multi-million dollar pledge, a 1% global employee time and a resource commitment.   The partnership is focused on three fundamental and deep-rooted issues within and beyond football: gender equity, racial… Continue reading DAZN & Common Goal Team Up To Tackle Global Issues Via ‘Changing The Game, Together’ Partnership

Serena Williams Is Wonder Woman In A DC Comics ‘Serving Up Justice’ Book For DirecTV

DirecTV ambassador and tennis super star Serena Williams battles bots and future criminals in a new four-part animated story by DC Comics for the US direct broadcast satellite service provider.   Created from an idea by agency Critical Mass, ‘Serving Up Justice: Featuring Serena Williams & Wonder Woman’ is an illustrated adventure comic book from… Continue reading Serena Williams Is Wonder Woman In A DC Comics ‘Serving Up Justice’ Book For DirecTV

Cricketers Move In To ‘Kayo House’ For World Cup In New ‘Sport Lives Here’ Campaign

Kayo Sports launched a new iteration of its ongoing ‘Sport Lives Here’ brand campaign in the form of a cricket focused marketing initiative called ‘World Cup Lives Here’ ahead of the ICC Men’s T20 World Cup.   Developed with agency Special Group, the campaign features a strong line up of international cricket stars – including… Continue reading Cricketers Move In To ‘Kayo House’ For World Cup In New ‘Sport Lives Here’ Campaign

Kayo Launches ‘Sport Lives Here’ Campaign As Sports Stars Move In Together

Kayo Sports launched a new brand campaign in mid-February called ‘Sport Lives Here’ to showcase the Australian sports streaming platform’s sports offering. Created via Special Group Australia, the creative is fronted by a team of Aussie sports stars, coaches and commentators: including Dustin Martin, Luke Keary, Ellyse Perry and Cam Waters.   The strong line-up… Continue reading Kayo Launches ‘Sport Lives Here’ Campaign As Sports Stars Move In Together

YouTube TV World Series Work Spans AR & Double Box Ads, Creator Contest & ‘Play’ Button Logo

Presenting partner YouTube TV has again ‘taken over’ the MLB World Series with a campaign that spans in-game spots, traditional advertising and striking in-stadium branding.   Territory: USA   Agency: Hook   Objective   Building on its original 2017 World Series activation (see case study), the live TV streaming service leveraged its Presenting Sponsor status… Continue reading YouTube TV World Series Work Spans AR & Double Box Ads, Creator Contest & ‘Play’ Button Logo