Iconic 77 and Fresh Base Productions teamed up to launch a new agency promotional campaign featuring Ballers Models athlete Walid Saleh and championing the Paralympic dream and promoting Iconic 77’s own-brand magazine launch which showcases the network’s capabilities. The digital and print product – ICONIC MAG Issue 1 – celebrates and elevates cultural figures… Continue reading Iconic 77 & Walid Saleh Champion Paralympic Dream & Promote Agency Magazine Launch
Tag: Photography
Art of Football Celebrates England Fan Commitment During World Cup Via ‘Warm Flag’ Campaign
Art Of Football (AOF), a UK-based football clothing, apparel and artwork brand, celebrated the commitment of England fans during the World Cup through a photoshoot led campaign ‘Warm Flags’. Teaming up with independent creative agency The Or to leverage the first Winter World Cup, the campaign was built around a fashion industry, editorial style… Continue reading Art of Football Celebrates England Fan Commitment During World Cup Via ‘Warm Flag’ Campaign
Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign
Football superstars and brand ambassadors Lionel Messi and Cristiano Ronaldo front a classic, cerebral, chess-themed, photography-led ‘Victory Is A State Of Mind’ campaign for Louis Vuitton activating its FIFA partnership leveraging Qatar 2022. The campaign is built around imagery shot by American portrait photography legend Annie Leibovitz which focuses on the two soccer rivals… Continue reading Art Meets Advertising In FIFA Partner Louis Vuitton’s Messi/Ronaldo Chess Campaign
Nike & Prince-Fraser ‘Fear Of / Deep Is The Water’ Flags Barriers Stopping Black Community Swimming
Nike Swimm linked with artist Tayler Prince-Fraser for a UK based initiative – based around a short film and a photography exhibition – exploring the socio-cultural barriers which stop many black people from swimming in a bid to help stop swimming pool discrimination and bring an end to the stigma. The campaign revolved around… Continue reading Nike & Prince-Fraser ‘Fear Of / Deep Is The Water’ Flags Barriers Stopping Black Community Swimming
Adidas & Foot Locker Champion Sneakerheads In ‘3 Stripe Life SS22’ Stills & Film APAC Campaign
Adidas continued its ongoing ‘3 Stripe Life SS22’ initiative in APAC by partnering with Foot Locker for a campaign celebrating the sportswear brand and retailer’s exclusive footwear partnership through a set of stills and films rolled out both in-store and across digital channels. The creative approach is based around adventurous, aspirational and energetic storytelling… Continue reading Adidas & Foot Locker Champion Sneakerheads In ‘3 Stripe Life SS22’ Stills & Film APAC Campaign
Nike Expands ‘What Are You Working On?’ Web Series With Emma Raducanu’s ‘Letting Go Of Perfect’
Nike leveraged Wimbledon 2022 by continuing its straight-talking ‘What Are You Working On?’ athlete endorser and creative ambassador web series with a ‘Letting Go Of Perfect’ short film and supporting content featuring young tennis star and brand endorser Emma Raducanu. The ongoing Gen Z-friendly 360-degree editorial campaign, which began in January 2022, is built… Continue reading Nike Expands ‘What Are You Working On?’ Web Series With Emma Raducanu’s ‘Letting Go Of Perfect’
FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
Athleisure and sportswear shoe brand FlitFlop launched its Vitamin FF sneakers through an integrated, animated campaign spearheaded by a 3D CGI product demonstration video supported by live action video and product photograph running across sales channels, marketing materials and digital platforms. The campaign, developed in harness with agency LEAP, showcases FitFlop’s brand values, the… Continue reading FitFlop Launches Vitamin FF Trainers Via Integrated Campaign Led By 3D CGI Product Demo Video
England Football & Goal Click Launch Powerful Disability Football Photography Series
England Football, the Football Associations’ national team sub-brand, expanded its ‘Football Your Way’ initiative at the start of May with the launch of a photography series in collaboration with Goal Click which told stories of disability football in England through the eyes and words of those involved. Goal Click is a non-profit organisation which… Continue reading England Football & Goal Click Launch Powerful Disability Football Photography Series
Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo
Google, which holds multiple NBA sponsorship titles including Official Search Trends and Fan Insights Partner and Official Fan Phone, extended it Super Bowl marketing through to the NBA All-Star Weekend with a multi-strand activation programme that primarily highlighting the Pixel 6 Phone’s Real Tone tech feature. The NBA’s official fan phone, the Pixel 6, is championed… Continue reading Google Activates NBA Partnership At All-Star Weekend With On-Court Talent Search & Real Tone Phone Promo
Jordan Brand Honours WNBA Anniversary Around First Game Via Multi-Media ‘Family’ Campaign
Jordan Brand, leveraged the 25th anniversary of the WNBA through an integrated campaign called ‘Family’ which was built around a stylish photoshoot featuring the sportswear company’s current stable of WNBA endorsers. It was back on 21 June 1997 that the WNBA officially began when the New York Liberty took on the Los Angeles Spark… Continue reading Jordan Brand Honours WNBA Anniversary Around First Game Via Multi-Media ‘Family’ Campaign
New Balance & Sports Direct Team Up For Brighton Beach Campaign Offering ‘No Half Measures’
A new online campaign from Boston-based sportswear brand New Balance and UK-based sports retailer Sports Direct continues the latter’s new ‘No Half Measures’ brand positioning by promoting the escapism and exhilaration of running in general and the launch of the New Balance 680v6 running shoe and apparel in particular. The integrated campaign, which was… Continue reading New Balance & Sports Direct Team Up For Brighton Beach Campaign Offering ‘No Half Measures’
Filipino Brand Float Swimwear’s Instagram Body Positive ‘Real Girls’ Campaign
Late 2020 and early 2021 saw Float Swimwear, a Philippines-based swimwear brand, launch a new body positive ‘Real Girls’ Instagram-led campaign to promote the validity and acceptance of all body types – regardless of shape or size . The campaign was spearheaded by a series of images from a model photo shoot without any type of… Continue reading Filipino Brand Float Swimwear’s Instagram Body Positive ‘Real Girls’ Campaign
