Nike leveraged Wimbledon 2022 by continuing its straight-talking ‘What Are You Working On?’ athlete endorser and creative ambassador web series with a ‘Letting Go Of Perfect’ short film and supporting content featuring young tennis star and brand endorser Emma Raducanu. The ongoing Gen Z-friendly 360-degree editorial campaign, which began in January 2022, is built… Continue reading Nike Expands ‘What Are You Working On?’ Web Series With Emma Raducanu’s ‘Letting Go Of Perfect’
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Nike Casts Berlin Teens To Tell Authentic Neukölln Video Stories Not Shown In Mainstream Media
An August Nike initiative aims to help young people in Neukölln, one of Berlin’s most misunderstood neighbourhoods, create their own narrative about their community. ‘Share Your Story: The Heat Of Neukölln’ is a digital video series which seeks to give a voice to underprivileged teens and use the sportswear behemoth’s brand power to create… Continue reading Nike Casts Berlin Teens To Tell Authentic Neukölln Video Stories Not Shown In Mainstream Media
