As part of its #InspireChange social justice programme, the NFL continued to activate and support its non-profit partnership with Big Brothers & Big Sisters Of America (BBBSA) around the 2023 Draft through an integrated initiative titled #TheBigDraft which seeks to recruit new mentors across the country for its programmes. Youth mentoring non-profit Big Brothers… Continue reading Big Brothers & Big Sisters Activative NFL Tie-Up To Recruit Mentors Via #TheBigDraft
Tag: Partner
Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Busch Light leveraged spiking early season NASCAR interest around the 64th running of the Daytona 500 with the official launch of a new female talent ‘Accelerate Her’ driver sponsorship program and campaign. Described as a first-of-its kind US programme, ‘Accelerate Her’ aims to pave the way for women drivers to make it to the… Continue reading Busch Light Leverages NASCAR’s Daytona 500 With ‘Accelerate Her’ Female Driver Programme
Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
The start of October saw UK non-profit Women in Sport launch a national initiative called #TimeTogether which aims to empower mothers and daughters to reconnect and discover fresh ways to get active together with the goal of feeling happier, stronger and healthier. The initiative is built around a digital hub which offers practical guidelines and partner assets and… Continue reading Women In Sport Launch Mother/Daughter Empowerment Initiative & Exercise Drive #TimeTogether
Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection
A new Pepsi clothing collection initiative, launched on 9 September, leveraged both the start of the new NFL season and New York Fashion Week and saw the soft drink’s giant team up with legendary Harlem couturier Dapper Dan for a limited-edition capsule collection. Dapper Dan is the self-described ‘father of logo-mania’ and has outfitted… Continue reading Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection
Liverpool FC & New Balance > We Got Now – Sadio Mane
On 25 June, minutes after the club confirmed its first Premier League trophy, outgoing Liverpool FC shirt supplier New Balance celebrated the club’s first domestic title in 30 years with a spot starring player ambassador Sadio Mane: “This is Sadio. You might think he’s quiet, but he’s the loudest footballer in the world.” While… Continue reading Liverpool FC & New Balance > We Got Now – Sadio Mane
Nike ‘And All Who Follow’ Honours 93 Black Players Capped By England To Mark Team’s 1000th Match
Nike, the official kit supplier of The Football Association, leveraged England’s historic 1,000th international match with a campaign called ‘And All Who Follow’ honouring the 93 black players who paved the way in English football. The activation, conceived and created by Wonderhood Studios, took place on 14 November when England took on Montenegro in… Continue reading Nike ‘And All Who Follow’ Honours 93 Black Players Capped By England To Mark Team’s 1000th Match
NBA Star Westbrook Fronts Foot Locker’s Festive ‘Fly Your Own Way’ Campaign
Foot Locker has partnered with Nike’s Jordan Brand for a festive basketball campaign fronted by Oklahoma City Thunder’s Russell Westbrook called ‘Fly Your Own Way’. The comic campaign, which features a phalanx and basketball personalities and former NBA stars, is spearheaded by a 60-second TV commercial that features point guard Westbrook and aims to… Continue reading NBA Star Westbrook Fronts Foot Locker’s Festive ‘Fly Your Own Way’ Campaign
IBM B2B Wimbledon Work For SmartCloud & Tracking Tech
This online promotional film focused on how IBM is using its SmartCloud platform to improve Wimbledon’s website design is part of the brand’s wider marketing push to showcase its All England Lawn Tennis Club suite of business computing solutions to the business world. Long term Wimbledon sponsor IBM is leveraging its 2012 Wimbledon… Continue reading IBM B2B Wimbledon Work For SmartCloud & Tracking Tech
