Inspiring Sports Marketing
Aug 09, 2022
Gymshark & CALM Open London Pop-Up ‘Deload’ Barbershop With Mental Health Trained Barbers
July saw sportswear brand Gymshark open a new barbershop called ‘Deload’ designed to allow and encourage men to comfortably open up about their mental wellness to the professional mental >>
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Aug 05, 2022
PUMA & Manchester City NASA Themed Kit Campaign Celebrates An Iconic Era To promote New 2022/23 Away Strip
On 19 July, PUMA launched its Manchester City FC 2022/23 Season Away Kit through a space-themed, integrated campaign promoting the classic design’s tribute to a successful era for City >>
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Aug 05, 2022
Nike & Drake’s NOCTA Collaboration Launches Basketball Collection Via Campaign Led By High School Basketball Phenom DJ Wagner
Late July saw Drake and Nike team up with young hoops star DJ Wagner to front the launch campaign for their collaborative sportswear label NOCTA’s highly anticipated basketball collection. >>
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Jul 28, 2022
Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign
Sports retailer Sports Direct teamed up with football-focused creative and media company Copa90 to champion soccer equality and inclusivity via a multi-million-pound integrated campaign called ‘Girls Don’t Like Football, >>
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Jul 26, 2022
Jordan Brand Ballers Elias Konaté Dazi & Laura Kechichian Share Intimate ‘Love, Paris’ Hoops Stories
Brand Jordan’s latest basketball campaign, called ‘Love, Paris’, is built around a set of indie-style documentary films which see French pro ballers Elias Konaté Dazi and Laura Kechichian share >>
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Jul 26, 2022
Nike Challenges China’s Youth To Innovate In Experiential ‘The Trove’ Campaign
Nike leveraged it belief that China’s Gen Z has an increasing aesthetic appreciation for artistic creations as youth culture is breaking the boundaries of imagination with more creativity and >>
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Jul 22, 2022
Adidas Teams Up With Rick & Morty For X Speedportal Football Boot Intergalactic Global aunch Campaign
To promote its latest X SPEEDPORTAL, adidas teamed up with US animated cartoon stars Rick and Morty to promote the football boot launch through a global campaign. The >>
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Jul 21, 2022
Man Utd & Adidas 2022/23 Away Kit ‘Upside Down / Melbourne Tram’ Launch On Tour ‘Down Under’
Adidas and Manchester United FC launched the club’s 2022/23 away kit on its promotional tour of Australia immediately ahead of a pre-season friendly against Premier League rivals Crystal Palace >>
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Jul 19, 2022
Neymar Leads Puma ‘Welcome Unbored’ Stars In Slipstream Space Adventure Relaunch Campaign
In 2022, PUMA relaunched its iconic 1980s and 90s ‘Slipstream’ basketball sneaker range through a June campaign called ‘Welcome Unbored’ spearhead by a ‘Slipstream Shuttle’ spot starring a strong >>
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Jul 13, 2022
ASICS ‘Pledge To Athletes’ Print Campaign Leverages Tennis Fever To Reinforce Brand Values
An international athlete/brand values-based campaign from sportswear brand ASICS running in print across EMEA under the title ‘Pledge To Athletes’ leveraged spiking tennis fever around The Championships, Wimbledon through >>
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