US sports broadcasting behemoth ESPN rolled out a summer ‘Only In Fantasy’ campaign featuring sledging and smack talk to promote its ESPN Fantasy Football platform through creative which tests relationships as well as sports knowledge. The live action campaign, which was developed in harness with agency Butler, Shine, Stern & Partners (BSSP), highlights the inherent… Continue reading Relationships Tested In ESPN’s Humorous ‘Only In Fantasy’ Football Spot Series
Tag: Fantasy Football
UEFA Partner Starling Bank Unveils First Women’s Fantasy Football Game For Euro 2022
As part of its UEFA Women’s Euro 2022 sponsorship, Starling Bank launched the first ever Fantasy Football game designed specifically for a women’s tournament and teamed up with former England international Rachel Yankey to promote the initiative ahead of the event’s 6 July kick-off. The digital challenger bank initiative followed on from bespoke research… Continue reading UEFA Partner Starling Bank Unveils First Women’s Fantasy Football Game For Euro 2022
FanDuel Welcomes Sports Fans Home For The NFL Season Via ‘What Could Be Simpler’ Campaign
FanDuel, the leading US gaming destination, launched a new national campaign to promote the 20/21 NFL season which celebrates the return of fans and promotes a product which it claims makes it ‘absurdly easy to enjoy the games the fans have been waiting so long for’. The campaign, created by BBH New York and… Continue reading FanDuel Welcomes Sports Fans Home For The NFL Season Via ‘What Could Be Simpler’ Campaign
IBM Watson Rolls Out ‘Fantasy Football’ Spot Series Campaign In Partnership With ESPN
IBM Watson analyses millions of data sources on more than 1,900 players across 32 teams every single day and this statistical resource blends with traditional statistics and expert analyst insights arms team owners with data-based game information – both in the real and the fantasy football worlds. To showcase the length football experts and… Continue reading IBM Watson Rolls Out ‘Fantasy Football’ Spot Series Campaign In Partnership With ESPN
‘1+1=ESPN’ Fantasy Football Campaign Launches Ahead Of New NFL 2019/20 Season
With the 2019/20 NFL season around the corner and fans preparing for another round of Fantasy Football, ESPN launched the latest iteration of its ‘1+1 = ESPN Fantasy’ marketing campaign on 21 July. The digitally-led campaign, created by agency Butler, Shine & Stern & Partners (BSSP), rolled out in July 2019 across the USA… Continue reading ‘1+1=ESPN’ Fantasy Football Campaign Launches Ahead Of New NFL 2019/20 Season
Margaritas Brand Ritas Targets Football Fans & Leverages New NFL Season In ‘Hail Mary’ Campaign
Ritas, the Anheuser Busch flavored sparkling margaritas brand, launched a new campaign targeting football fans and leveraging the start of the new NFL this season. The campaign, which spans TV, digital and social channels, aims to ‘elevate the tailgating and viewing party occasions with more flavour’ and to ‘play in the popular football pool… Continue reading Margaritas Brand Ritas Targets Football Fans & Leverages New NFL Season In ‘Hail Mary’ Campaign
DraftKings Teases The Start Of The 2017/18 NFL Season With A Fantasy Football $1bn Challenge
It’s mid August and the new NFL season is just a few weeks away and DraftKings is leveraging excitement around the upcoming 2017/18 NFL season with a new campaign called ‘Play’ linked to a ‘Billion Dollar Line-up’ challenge. Which, as the name suggests, offers American Football fans an opportunity to win $1bn. Fantasy football… Continue reading DraftKings Teases The Start Of The 2017/18 NFL Season With A Fantasy Football $1bn Challenge
Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
A new Campbell’s Chunky Soup campaign, called ‘The Everyman All Star League’, leverages the 2016/17 football season and stars NFL players as everymen playing Fantasy Football in Drew Brees’ basement and drafting participating consumers into their teams. The campaign, developed by agency Y&R New York, adopts a reverse approach to fantasy football in which… Continue reading Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
Football Marketing Juggernaut Starts Rolling For Start Of New 2014/15 Soccer Season
The marketing juggernaut accompanying the new football season dominates late summer sports marketing with blockbuster broadcaster promos, sportswear partner kit launches, pre-season tour sponsor spots, drinks brand battles and a slew of team sponsor activation. In the UK the TV rightsholder fight pits Sky Sports’ ‘Greatest Moments’, against BT’s ‘House Party’ and Virgin Media’s… Continue reading Football Marketing Juggernaut Starts Rolling For Start Of New 2014/15 Soccer Season
‘Cheating Fan Mugshots’ Front The Sun’s Dream Team Campaign
The Sun has launched its Dream Team fantasy football campaign for the new Premier League season with creative based around the theme of fan betrayal as supporters choose players from arch rival teams for their fantasy squads. The campaign from the News UK owned tabloid plays on the idea that it is a betrayal… Continue reading ‘Cheating Fan Mugshots’ Front The Sun’s Dream Team Campaign
Pepsi Sponsors NFL ‘Fantasy Draft Kit’ Sweepstakes
Pepsi’s kicks of its NFL activation with preseason content, in partnership with Buffalo Wild Wings, that centres around a prize draw to win the chance to host 2015′s fantasy football draft. Late August saw the launch on a spearhead TV spot to generate excitement around the 2014/15 season kick off. The commercial is… Continue reading Pepsi Sponsors NFL ‘Fantasy Draft Kit’ Sweepstakes
Lenovo Fantasy NFL Real Coach Contest & Webisodes
Lenovo has begun activating around its new NFL sponsorship by launching a ‘Fantasy Coach of the Year’ contest which will see the winner select one of the 2014 Pro Bowl squads. Fantasy football games have become staple fodder for a number of sports, but Lenovo have freshened up the NFL’s official game by adding… Continue reading Lenovo Fantasy NFL Real Coach Contest & Webisodes
