Tag: Copa90

Adidas’ US FIFA 2023 World Cup Stars USWNT Stars Lindsey Horan & Trinity Rodman

Leveraging its global FIFA tie-up with the 2023 Women’s World Cup, adidas ran a series of local market specific campaigns in parallel with its global ‘Play Until They Can’t Look Away’ and in the US the creative champions the US Women’s National Team through executions fronted by star players Lindsey Horan and Trinity Rodman.  … Continue reading Adidas’ US FIFA 2023 World Cup Stars USWNT Stars Lindsey Horan & Trinity Rodman

Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign

Ambassadors Eric Cantona, Mason Mount and Thierry Henry are amongst the footballers fronting Sports Direct’s ‘Give Me Football’ Christmas campaign which sees some of soccer’s biggest names star in a series of spin-off spots that seek to subvert the traditional UK Christmas ad arms race.   The campaign, created by COPA90 and helmed by Pulse… Continue reading Legends Offer Comic Spin On Classic Xmas Themes In Sports Direct ‘Give Me Football’ Campaign

Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign

Sports retailer Sports Direct teamed up with football-focused creative and media company Copa90 to champion soccer equality and inclusivity via a multi-million-pound integrated campaign called ‘Girls Don’t Like Football, We Love It!’.   Rolling out across the UK in June and July and built around its ambassador alliances with former and current England Football stars,… Continue reading Sports Direct, COPA90 & England Stars ‘Girls Don’t Like Football’ Women’s Euros Equality Campaign

PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir

PUMA and COPA90’s ‘Do Both’ film featuring Iceland international and Olympique Lyonnais midfielder and Puma ambassador Sara Bjork Gunnarsdóttir highlights her journey preparing for motherhood in November 2021 and returning to play for her club and country in March and April 2022 and premiered on 16 May in Lyon (France).   The German sportswear brand… Continue reading PUMA & COPA90’s ‘Do Both’ Docu-Film Features Iceland Footballer Sara Björk Gunnarsdóttir

Puma & Copa90 Document Sara Björk Gunnarsdóttir’s Journey From Pregnancy Back To Professional Football

5 October saw Puma and Copa90 launch a monthly editorial content series and documentary following the journey of Sara Björk Gunnarsdóttir – a midfielder for Olympique Lyonnais and captain of Iceland’s national team – from pregnancy and back to elite football.   Produced by Copa90 for the German sportswear brand, the monthly content began in… Continue reading Puma & Copa90 Document Sara Björk Gunnarsdóttir’s Journey From Pregnancy Back To Professional Football

Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’

Sports Direct’s UEFA Euro 2020 campaign celebrates the unifying power of sport and takes viewers on a light-hearted, optimistic journey through the meaning of football asking (and answering) whether it is ‘Just A Game?’   The UK sport and fitness retailer’s summer campaign is fronted by France and Manchester United legend Eric Cantona and features… Continue reading Sports Direct’s Cantona-Fronted Euro 2020 Campaign Asks ‘Just A Game?’

Chelsea FC & COPA90 Arts & Culture Collaboration ‘Chelsea Creates’ Leverages London Footie Fixtures

The ‘Chelsea Creates’ collaboration between Chelsea FC and COPA90 celebrating and championing some of London’s brightest emerging creative talent culminated on 12 May with the club’s final London Premier League fixture against Arsenal FC.   The seven-part creative series, which kicked off in late February and through to May 20201 was showcased via and amplified… Continue reading Chelsea FC & COPA90 Arts & Culture Collaboration ‘Chelsea Creates’ Leverages London Footie Fixtures

Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand

Women In Football (WIF) – a network of professionals working in the football industry committed to supporting and championing their peers – embarks on a new growth phase it rolled out a brand platform in October restating its purpose with a new manifesto and brand refresh.   WIF – which focuses on sharing professional expertise,… Continue reading Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand

UEFA Sponsor Mastercard’s #MadnessOrPriceless Multi-Faceted Marketing Focuses On Fan Passion For Final

Official UEFA Champions League sponsor Mastercard is rolling out an expansive activation programme based around fan support – linked by the brand’s #MadnessOrPriceless hashtag – ahead of football’s showcase game: one that ranges from the release of its ‘The 12th Man Report’ to a video-led partnership with Copa90 that explores TIFOs, TV spots, digital and social… Continue reading UEFA Sponsor Mastercard’s #MadnessOrPriceless Multi-Faceted Marketing Focuses On Fan Passion For Final