More than a month ahead of the start of World Rugby’s 2023 Rugby World Cup (RWC), Rugby Australia primary partner Cadbury expanded its tournament-linked activation through ‘Lucky Scarf’: a 20-metre-long scarf created from lucky charms all donated by Wallabies fans across Australia. The initiative, developed with agency Ogilvy alongside teams at Revolver, The Glue… Continue reading Cadbury Launches Giant Lucky Scarf For Wallabies In New Activation Via Ogilvy
Tag: Big Screen
Transport for NSW & Sydney Swans Team Up For ‘Don’t Fly Blind’ Anti Mobile Phone Driver Distraction Campaign
June saw Transport for NSW activate its partnership with AFL/AFLW side Sydney Swans with its annual ‘Get Your Hand Off It’ initiative highlighting the dangers of using mobile phones while driving led by a spot titled ‘Don’t Fly Blind’. The social, digital and in-stadium campaign, created and produced in harness with agency Gemba, raises… Continue reading Transport for NSW & Sydney Swans Team Up For ‘Don’t Fly Blind’ Anti Mobile Phone Driver Distraction Campaign
#LastOrders Sees Birmingham City FC Rebrand As Small Heath Alliance In Promo Tie-Up With BBC’s Peaky Blinders Final Series
Following an order from the Peaky Blinders, English football club Birmingham City FC returned to its roots and reverting back to its former name ‘Small Heath Alliance’ for a media partnership with the BBC to promote the start of the final season of the hit show. Set in the rough streets of 1920s Birmingham, the show… Continue reading #LastOrders Sees Birmingham City FC Rebrand As Small Heath Alliance In Promo Tie-Up With BBC’s Peaky Blinders Final Series
TikTok Teams Up With Dark Horses To Launch ‘Where The People Play’ Euro 2020 Sponsor Campaign
24 May saw TikTok launch a campaign celebrating the return of fans to the beautiful game to leverage the build-up to the rescheduled UEFA Euro 2020. After the kick off had been delayed for 12-months due to the pandemic, the short form video social platform’s global campaign seeks to capture the excitement of a… Continue reading TikTok Teams Up With Dark Horses To Launch ‘Where The People Play’ Euro 2020 Sponsor Campaign
‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts
The French Tennis Federation (Federation Française de Tennis / FFT), the rights holder of the French Open, teamed up with sponsors Longines & Lacoste to transform a New York block into a Parisian boulevard complete with a sprinkling of the familiar red/orange clay from Roland Garros’ courts. To add a touch of French flavour… Continue reading ‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts
O2’s England #RugbyMums Mother’s Day Campaign
O2 added a real-time strand to its wider England Rugby activation with a #RugbyMums initiative revolving around the England versus Italy 6 Nations match which took place on Mother’s Day. This campaign, which predominantly harnessed Twitter and YouTube and then connected to a live matchday experience, saw the England team and shirt sponsor encourage… Continue reading O2’s England #RugbyMums Mother’s Day Campaign
