Uber One worked with agency Special Group to serve up an integrated, comic campaign leveraging its Tennis Australia’s 2024 Australian Open partnership fronted by (re-mulleted athlete ambassador and tennis legend Andre Agassi. Rolling out from early January, this integrated activation ran across TV, BVOD, online video, OOH, radio, social media and online owned channels. The… Continue reading Uber One Pairs Up With Andrew Agassi To Serve Up A Mullet-Inspired AO Winner
Tag: Australian Open
Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’
The athlete ambassador and Australian Open (AO) linked partnership between Kia and the Rafa Nadal Foundation (RNF) aims to make tennis more accessible for the next generation of players and January 2023 saw the car company launch a fresh iteration of its Kia Clubhouse program called ‘Kia Clubhouse’. Developed with passions agency M&C Saatchi… Continue reading Kia Leverages AO & Rafa Nadal Foundation Tie-Ups With Kia Clubhouse: Melbourne’
Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership
Kia Corporation, which announced an extension to its long-term partnership with the Australian Open (AO) and Tennis Australia until 2028 in January, put the on-site ‘Kia Wave’ installation at the heart of an AO23 tournament marketing programme which spans on-site branding, initiatives with ambassador Rafa Nadal, immersive gaming, digital content, a vehicle fleet and a… Continue reading Kia Wave, EV6 GT & Nadal Game Front Kia Activation Celebrating 22-Yr Aussie Open Partnership
Life-Space ‘Connection At Play’ Campaign Activates Australian Open Sponsorship
To leverage its new partnership with the Australian Open (AO), probiotic and gut specialist brand Life-Space launched a campaign in late December 2022 titled ‘Connection At Play’ The integrated campaign, developed in harness with agency Wunderman Thompson, showcased the connection between the health of the gut and the rest of the body. The… Continue reading Life-Space ‘Connection At Play’ Campaign Activates Australian Open Sponsorship
Tennis Australia’s ‘’The United Cup’ Campaign Asks Fans To ‘See The Game’ Not The Gender
Ahead of the 2023 Australian Open, rights holder and national governing body Tennis Australia teamed up with the ATP and the WTA to host and promote the inaugural United Cup – a world-first mixed tennis tournament – through an integrated campaign titled ‘See The Game’. The tournament saw many of the biggest names from… Continue reading Tennis Australia’s ‘’The United Cup’ Campaign Asks Fans To ‘See The Game’ Not The Gender
AO Champ Rafa Nadal Fronts Kia’s ‘Make Your Move’ EV6 Sustainability-Themed Campaign
New Australian Open champion and all-time men’s tennis Grand Slam record holder Rafel Nadal fronted Kia’s integrated ‘Make Your Move’ sustainability-themed campaign through January/February to promote the auto brand’s new EV6 electric vehicle. ‘Make Your Move’, which was shot on location around Nadal’s home in Mallorca and in London, sees the newly crowned men’s… Continue reading AO Champ Rafa Nadal Fronts Kia’s ‘Make Your Move’ EV6 Sustainability-Themed Campaign
Nike (& Others) Celebrate Rafael Nadal’s Record Breaking Win With ‘Advantage Nadal’ Spot
From deuce to advantage, sportswear behemoth Nike marked the milestone victory of long-time athlete ambassador Rafael Nadal by rolling out an ‘Advantage Nadal’ social spot just minutes after the Spaniard won the Australian Open to notch up his 21st Grand Slam title – the most Grand Slams won by any male player. The sports apparel… Continue reading Nike (& Others) Celebrate Rafael Nadal’s Record Breaking Win With ‘Advantage Nadal’ Spot
ANZ Salutes Oz Tennis Icon Dylan Alcott With Fed Square Mural & Financial Wellbeing Score Initiative
To pay tribute to athlete ambassador Dylan Alcott’s last appearance its his home Grand Slam, ANZ activated its rights around the 2022 Australian Open through an integrated programme which included a giant tennis ball mural of Alcott in Melbourne’s Federation Square to mark his retirement. The financial services brand and official AO partner paid… Continue reading ANZ Salutes Oz Tennis Icon Dylan Alcott With Fed Square Mural & Financial Wellbeing Score Initiative
Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Through January 2022 US fashion brand Ralph Lauren promoted its Polo Ralph Lauren brand and Australian Open 2022 collection through an integrated marketing campaign spanning video, athlete ambassador events, and exhibition matches, tennis clinics, on-site activity, pop-ups and social media content. For the 2022 tournament, the company launched a commemorative co-branded Ralph Lauren Australian… Continue reading Polo Ralph Lauren Activates Official Outfitter Of The Australian Open Status Via Multi-Channel Programme
Uber Eats Activates Australian Open 2022 With Tennis Star Fronted Spots That Invite Viewers To Choose The Ending
Uber Eats activated its Australian Open partnership to target Aussie tennis fans in an integrated ‘More Choice / More Than Food Delivery’ campaign titled ‘This Calls For’ which was fronted by former tennis star-turned-commentator Todd Woodbridge, current Aussie men’s star Nick Kyrgios and world number one Ash Barty and which was led by TV ads… Continue reading Uber Eats Activates Australian Open 2022 With Tennis Star Fronted Spots That Invite Viewers To Choose The Ending
Adidas & Parley For Oceans Leverage AO & Launch Tennis Range Via Great Barrier Reef Floating Court
In a bid to raise awareness about the problem of plastic polluting the oceans and to reinforce the ecological credentials of the brand whilst promoting its new tennis range, Adidas and non-profit partner Parley For Oceans teamed up with the Great Barrier Reef Marine Park Authority to build a full-size, sustainable pop-up floating court on… Continue reading Adidas & Parley For Oceans Leverage AO & Launch Tennis Range Via Great Barrier Reef Floating Court
Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
In what Tennis Australia describes as a Grand Slam first, the virtual Australian Open (AO) in Decentraland offers a multi-faceted virtual tournament experience which spans walking through a digital Melbourne Park precinct and entering the Rod Laver Area to watch some tennis, to hanging out at the Beach Club or in the Kids Zone and… Continue reading Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
