Leveraging its role as the lead partner of the British & Irish Lions for the 2021 Tour of South Africa, Vodafone expanded its ongoing #UniteThePride activation around the early May squad announcement focused on boosting excitement and awareness, driving jersey sales and official app downloads. This team reveal strand of the initiative, created in… Continue reading Vodafone Expands #UniteThePride Lions Activation Around Squad Announcement
Tag: Vodafone
Blind Greek Champion Cyclist Sandalakis Takes Vodafone 5G On A Downhill Wild ‘Glorious Ride’
Vodafone (Greece) teamed up with agency Wunderman Thompson (Athens) and champion tandem cyclist Christos Sandalakis on a campaign that set the ride speeding down a mountain road to promote its 5g Giga Network. The Greek Paralympic track cyclist and world champion tandem rider, who has 99% vision loss, stepped up to the challenge to… Continue reading Blind Greek Champion Cyclist Sandalakis Takes Vodafone 5G On A Downhill Wild ‘Glorious Ride’
‘Team Of Us: Everyone In’ – Vodafone & IRFU
Launched at the start of 2019 immediately ahead of their Six Nations defence and running through to the autumn and World Rugby’s 2019 Rugby World Cup in Japan, the multi-channel and multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone Ireland’s long running ‘Team Of Us’ Ireland Rugby activation as the telco sponsor sought… Continue reading ‘Team Of Us: Everyone In’ – Vodafone & IRFU
Leveraging Japan 2019 Friendlies IRFU Sponsor Vodafone & Gilbert Launch ‘Ireland’s Ball’
Vodafone Ireland, the official sponsor of the Irish rugby team, teamed up with sports equipment brand Gilbert to launch ‘Ireland’s Ball’ ahead of the Rugby World Cup. Launched to leverage the pre Japan 2019 friendly, warm up matches, ‘Ireland’s Ball’, which was developed in harness with creative agency JWT Folk, runs under the telco’s… Continue reading Leveraging Japan 2019 Friendlies IRFU Sponsor Vodafone & Gilbert Launch ‘Ireland’s Ball’
Vodafone Leverages IPL 19 With Return Of ‘Unofficial Sponsor Of Fans’ FANtastic Breaks Content & Campaign
Ahead of the first over of the Indian Premier League (IPL) 2019 season, telecoms giant Vodafone rolled out the latest iteration of its tournament focused ‘Unofficial Sponsor Of Fans’ national campaign. The latest edition of this content led cricket marketing initiative sees a Vodfaone FANtatsic Breaks Contest offer fans and customers a chance to… Continue reading Vodafone Leverages IPL 19 With Return Of ‘Unofficial Sponsor Of Fans’ FANtastic Breaks Content & Campaign
Vodafone’s VOXI Partners With Boardmasters (Surf) Festival For A Beach Clean CSR Experiential Initiative
Vodafone’s VOXI sub-brand partnered with the UK surf and skate Boardmasters Festival to create a cause-centric, at-event experience The telco teamed up with rights holder Vision N and content agency Wavemaker for a CSR initiative in Cornish during a mid August weekend based around three festival ‘beach cleans’. The objective behind the initiative… Continue reading Vodafone’s VOXI Partners With Boardmasters (Surf) Festival For A Beach Clean CSR Experiential Initiative
Vodafone Egypt’s Soccer Spot Promotes ‘Mo Salah World’ Tariff Offering 11 Free Minutes Per Goal
In mid March Vodafone Egypt expanded its activation around athlete ambassador Mohamed Salah with an inventive initiative based around a new ‘Mo Salah World Tariff’ that offered customers signing up to the new package 11 free minutes each time the Liverpool striker scores. Which, based on the fact that the Egyptian attacker has scored… Continue reading Vodafone Egypt’s Soccer Spot Promotes ‘Mo Salah World’ Tariff Offering 11 Free Minutes Per Goal
Vodafone Launches App & Campaign Celebrating New Official All Blacks ‘Connectivity’ Partnership
Vodafone announces its new role as an official partner of New Zealand Rugby (NZR) with a campaign showcasing a range of All Blacks ‘connectivity’ activations will stretch from powering the official team app to enhancing rugby digital experiences inside and outside the stadium. This freshly penned four-year deal sees the global telecommunications giant become… Continue reading Vodafone Launches App & Campaign Celebrating New Official All Blacks ‘Connectivity’ Partnership
Vodafone Brings Backs ZooZoos, SuperFans & SuperCheer Steps For IPL 2017 Activation
The telecoms giant, which has been a partner with the Indian Premier League (IPL) since its inception in 2008, is activating around this year’s tournament by bringing back both its Super Fan competition and its animated character ZooZoos. It’s campaign spans TV, digital and social media, and engaging fan initiatives through the competition and… Continue reading Vodafone Brings Backs ZooZoos, SuperFans & SuperCheer Steps For IPL 2017 Activation
McBean/Vodafone 1sts GPS Participatory ‘Poppy Run’
Royal Marines veteran Ben Mcbean linked with the ongoing Vodafone Firsts programme to run a giant poppy outline across the map of central London to raise funds for the British Legion. Inspired by the thought of wounded soldiers like himself and those who never made it home, and guided by his mobile, in October McBean ran 31… Continue reading McBean/Vodafone 1sts GPS Participatory ‘Poppy Run’
Vodafone Firsts New Year’s Multi-Sensory Fireworks
The start of 2014 saw Vodafone unveil a new global own-brand marketing strategy, ‘Vodafone Firsts’, which opened with its sponsorship of the world’s first multi-sensory fireworks display to celebrate London’s New Year’s Eve. Vodafone Firsts, which will span all Vodafone markets, is a social media and experience led strategy which sees the telecoms giant… Continue reading Vodafone Firsts New Year’s Multi-Sensory Fireworks
Vodafone’s Zoozoos Back In IPL Mobile Web Campaign
For IPL 2013 Vodafone, the official partner for IPL and the on-air co-presenting sponsor on TV, has brought back its eclectic Zoozoos characters for this year’s cricket-led campaigns. ZooZoos, tiny white animated creatures with ballooned bodies and egg heads, have fronted Vodafone’s IPL work since Season 2 and they have almost become an almost… Continue reading Vodafone’s Zoozoos Back In IPL Mobile Web Campaign
