Worried about missing any of this summer’s Australian cricket action? Vodafone has just the solution for you – the vBook. A vBook looks like any old regular book, but it has a secret compartment for your phone so it gives the illusion to those around you that you are reading a regular book,… Continue reading Vodafone’s ‘Get Away With It’ Cricket vBook & Mobile App
Tag: Vodafone
Vodafone’s Rock Star Make-Up Tent at Bilbao BBK Live
At this year’s Bilbao’s BBK Live music festival, sponsor Vodafone is bringing more than just music to its branded tent in summer 2012 with a rock star make-up initiative for festival goers that spans both the physical and the digital worlds. The telco has sponsored Bilbao BBK Live, Bilbao’s leading annual rock and pop… Continue reading Vodafone’s Rock Star Make-Up Tent at Bilbao BBK Live
Vodafone F1 Superhero Drivers In Comic Campaign
In Spain Vodafone’s McLaren F1 drivers were turned in to superheroes in a new comic book campaign leveraging the telco’s rights at the Spanish Grand Prix. The online comic, called ‘Blessed Evil’ (Benditos Malvados), is hosted on the website of the same name and creatively aims to reflect the F1 season’s action in… Continue reading Vodafone F1 Superhero Drivers In Comic Campaign
Vodafone McLaren’s Button Makes Johnnie Walker Blend
When it comes to celebrating an ongoing, long-term and valued sponsorship, what can be better than toasting the partnership with a wee drop of something special? As part of its ongoing, umbrella “Step Inside the Circuit” global campaign, Johnnie Walker has added a new element (well, a new blend actually) to its Vodafone McLaren… Continue reading Vodafone McLaren’s Button Makes Johnnie Walker Blend
RFID & Running: Verizon, Adidas & ASICS
Running has been an early adapter of tracking technologies – particularly long distances races. Both sports shoe brands and race sponsors (particularly telecoms companies and technology brands) have been using devices, such as Radio Frequency Identification (RFID) chips in wristbands and trainers to track performances live. Sponsors of smaller, local races, as well… Continue reading RFID & Running: Verizon, Adidas & ASICS
McLaren Drivers Star In Vodafone VIP Viral Campaign
Vodafone continues to promote its VIP early tickets loyalty programme through its Vodafone McLaren F1 sponsorship rights with humorous comedy double act web films starring drivers Jenson Button & Lewis Hamilton. The latest online viral features the two world champion racers pitch up early, very early if the snow on the ground is… Continue reading McLaren Drivers Star In Vodafone VIP Viral Campaign
Vodafone’s Live Mini F1 Grand Prix Track Initiative
Another example of how sophisticated tracking technologies and connected data analysis is being used by sponsors to compare consumers and professionals was seen in 2011 with McLaren F1 sponsor Vodafone’s ‘Mini Grand Prix’ initiative. Created by Belgian agency Achtung, the campaign objective was to both raise awareness of its new fast fibre optic… Continue reading Vodafone’s Live Mini F1 Grand Prix Track Initiative
Vodacom’s Crowdsourced TVC Fronts SA RWC Campaign
Crowdsourcing lies at the core of Vodacom’s Rugby World Cup inspired ‘Virtual Stadium’ TV campaign to push its position as an associate sponsor of South Africa’s official rugby team. The creative idea revolved around giving the ‘Bokke’ a virtual 3D stadium of fans showing their support for the team ahead of their departure… Continue reading Vodacom’s Crowdsourced TVC Fronts SA RWC Campaign
Vodafone’s VIP Viral Links F1 Drivers To Fashion
Another fashion-related initiative from Vodafone McLaren Mercedes, sees the mobile sponsor set drivers Lewis Hamilton and Jenson Button to work in its latest online film for the brand’s VIP service. The F1 stars are invited to directing and photograph a distinctly odd and eccentric premium British summer fashion shoot. BBH’s film tracks Button… Continue reading Vodafone’s VIP Viral Links F1 Drivers To Fashion
Vodafone Offers SME’s Unique F1 Sponsorship
In the summer of 2010 Vodafone UK rolled out an innovative, daring element of the brand’s wider global McLaren Mercedes F1 team sponsorship by offering its SME business customers the chance to have their logo on the F1 cars for the Silverstone Grand Prix. Targeting small and medium sized business customers and tying… Continue reading Vodafone Offers SME’s Unique F1 Sponsorship
Cyber-Physical Taxi GP Vodafone/McLaren Game
Vodafone Taxi GP, an interactive and engaging on and offline game and competition, was Vodafone’s core communications campaign to activate their sponsorship of McLaren F1. The overarching objective of both the Taxi GP initiative in particular (and its relevant supporting activity) and the F1 deal in general was to increase awareness of and opinion… Continue reading Cyber-Physical Taxi GP Vodafone/McLaren Game
