Tag: US Open

Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation

A ‘Ready To Serve’ campaign capturing how local New York restaurant owners are getting back on their feet and reopening safely in time for the rescheduled 2020 US Open was a key pillar in US Tennis Association (USTA) sponsor American Express’ tournament activation programme.   The campaign, which was created by ESPN CreativeWorks with Brooklyn-based commercial… Continue reading Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation

Mercedes-Benz Debuts US Open AR ‘Serve Like Sloane’ Activation Showcases In-Car Voice Assistant

The premium German car brand’s US Open AR ‘Serve Like Sloane’ experience sees athlete ambassador and 2017 champion Sloane Stephens guides participating tennis fans through a mini tennis lesson with the help of the Mercedes-Benz User Experience voice assistant (MBUX).   The on-site experience sees Mercedes-Benz unveil its largest tech-powered activation to leverage the tournament… Continue reading Mercedes-Benz Debuts US Open AR ‘Serve Like Sloane’ Activation Showcases In-Car Voice Assistant

United States Tennis Association & Billie Jean King Launch ‘Women Worth Watching’ At US Open

The United States Tennis Association has a solid heritage in supporting women’s equality and to promote the opening day of the 2019 US Open – which was also Women’s Equality Day – the rights-holder chose to roll out a campaign driving awareness of the gender imbalance.   The initiative sees the USTA address gender inequality… Continue reading United States Tennis Association & Billie Jean King Launch ‘Women Worth Watching’ At US Open

Amex US Open Work Blends Member Benefits, Games, Fan Experiences, Wrist Bands & Venus Williams Led Ads

American Express’ integrated 2018 US Open activation programme serves up a blend of member benefits, fan experiences and adverts and opened with a lead commercial starring athlete endorser and former champion Venus Williams.   The ‘Before The Roar’ spot, which launched on 14 August (two weeks ahead of the tournament’s 27 August start), fronts a… Continue reading Amex US Open Work Blends Member Benefits, Games, Fan Experiences, Wrist Bands & Venus Williams Led Ads

American Express Blends VR & AI In Experience Spearheading Its ‘Ace The (US) Open’ Activation

American Express’ ‘Ace The Open’ tennis leverage programme at the 2017 US Open was spearheaded by an immersive virtual reality experience that allowed fans on-site to play VR tennis facing an AI opponent.   The game, called ‘Air Tennis’, aimed to create a better experience for tennis fans in a live gaming installation by using… Continue reading American Express Blends VR & AI In Experience Spearheading Its ‘Ace The (US) Open’ Activation

American Cancer Society Ties-Up With Pro Golfer Chris DiMarco To ‘Tee Up For Life’

As part of its ongoing programme to raise awareness and funds to help find a cure for cancer, the American Cancer Society (ACS) leveraged interest in golf as the US Open 2017 got under way by launching a new multi-media campaign fronted by its golf ambassador Chris DiMarco.   DiMarco, who turned professional back in… Continue reading American Cancer Society Ties-Up With Pro Golfer Chris DiMarco To ‘Tee Up For Life’

US Open ’16 > The Most Modern Major’s Sponsors Showcase Leading-Edge Leverage

From Gatorade’s Serena-led ‘Match Point’ Snapchat game and AmEx’s immersive virtual ‘ProWalk’ experience, to Mercedes’ Federer-fronted ‘Timeless Legends’ mockumentary, Eurosport’s personalisable ‘Player Wake-Up Calls’ and even the USTA’s own Times Square mega-selfie ‘You In?’ stunt, the boldest, brashest tennis Grand Slam offers a platform for tech led, cutting edge campaigns.

Gatorade & ESPN Leverage US Open Via ‘Serena Williams Match Point’ 8-Bit Snapchat Game

Tennis lovers, Serena fans, old school gamers and Snapchatters can replay every major title match of Serena Williams’ glittering career as Gatorade leverages excitement around the US Open with a Snapchat game called ‘Serena Williams’ Match Point’.   Designed to be an accessible, 8-bit style game experience recreating her legendary career of winning tennis Grand… Continue reading Gatorade & ESPN Leverage US Open Via ‘Serena Williams Match Point’ 8-Bit Snapchat Game

Federer (& SLR) Fronts Spoof US Open Mercedes-Benz ‘Timeless Legends’ Mockumentary

Mercedes-Benz aims to accelerate interest in the US Open and activate its partnership rights through tennis mockumentary – Timeless Legends – starring its top tier tennis athlete ambassador Roger Federer.   The tongue-in-cheek ‘Timeless Legends’ aligns the Swiss multiple Grand Slam champion with the premium auto brand’s SL Roadster by following the course of their histories through… Continue reading Federer (& SLR) Fronts Spoof US Open Mercedes-Benz ‘Timeless Legends’ Mockumentary

Eurosport Promotes US Open Coverage With Tennis Star Wake-Up Call Service

To highlight its 2016 US Open coverage, broadcaster Eurosport launched a utility based marketing campaign aimed at helping European tennis fans overcome the trans-Atlantic time difference via a concierge style wake-up call with a difference.   The service is being promoted across Eurosport’s social and digital channels – such as Twitter.   Eurosport launches unique… Continue reading Eurosport Promotes US Open Coverage With Tennis Star Wake-Up Call Service

Sampras Fronts American Express’ US Open ‘Pro Walk’ Immersive Tennis Fan Online Virtual Experience

As the 2016 US Open gets under way, the spearhead of sponsor American Express’ integrated and multi-faceted leverage ‘Like A Pro’ programme led by an immersive ‘Pro Walk’.   Aiming to build on its reputation for leveraging the latest technology to create unique and memorable fan experiences, the payments and credit card outfit has created… Continue reading Sampras Fronts American Express’ US Open ‘Pro Walk’ Immersive Tennis Fan Online Virtual Experience