Esurance’s integrated US Open multi-platform initiative, which revolves around brand ambassadors and world N.1 doubles pair the Bryan Brothers, includes the innovative on-site social media wall. The 50ft-by-8ft interactive video screen wall, a new addition to the US Open site in 2013 next to the Louis Armstrong Stadium, displays displays social media commentary by… Continue reading Social Media Wall Fronts Esurance’s US Open Work
Tag: US Open
Moet Film/Poll Twins US Open & Federer Sponsorships
Moët & Chandon combines its brand ambassador deal with Roger Federer with its sponsorship of the US Open in a new multichannel campaign continuing its 270th anniversary celebrations. The wine maker, which is the official champagne partner of the biggest US tennis tournament, is rolling out a campaign that spans traditional advertisements and hospitality-driven… Continue reading Moet Film/Poll Twins US Open & Federer Sponsorships
Heineken US Open Instagram Ticket Scavenger Hunt
Heineken is focusing upon Instagram as the central hub for its US Open interactive picture hunt ticket giveaway – ‘Crack The US Open’. Combining mobile and social components, the beer brand is using Instagram’s grid feature to create a huge mosaic picture which operates as the playing field for the photo scavenger hunt. … Continue reading Heineken US Open Instagram Ticket Scavenger Hunt
#MyCallawayDriver: US Open Twitter Transport Utility
Golf equipment brand Callaway has teamed up with tech outfit Uber to create a mobile app experience that will allow US Open patrons to request an on-demand ride to and from the tournament site at Merion Golf Club in Ardmore, Pennsylvania. Callaway and Uber Technologies are offering golf fans a utility-led, technology-centered experience during the… Continue reading #MyCallawayDriver: US Open Twitter Transport Utility
Nike US Open TVC Continues Tiger Woods’ Re-Emergence
Rolled out as the practice rounds began for the 2013 US Open, Nike has launched a new Tiger Woods TV commercial for its new ‘TW 14’ golf shoe. The theme aims to bring the atmosphere, excitement and thrill of the wider sporting world to the more traditional and staid world of golf. … Continue reading Nike US Open TVC Continues Tiger Woods’ Re-Emergence
