In the days ahead of Super Bowl LVII, the Philadelphia Eagles leveraged National Gun Violence Survivors Week and launched a new film promoting the team’s ‘A Fan Of Change‘ campaign. Created by Philadelphia-based agency The Perception, the campaign is part of the Eagles’ ongoing efforts to combat the city’s gun violence crisis and the… Continue reading Philadelphia Eagles ‘A Fan Of Change’ Call To End Gun Violence Once & For Prior To Super Bowl LVII
Tag: Super Bowl
Manning, Bush, Sanchez & Sanders Front Verizon’s ‘Super Bowl Sweeps’ Welcome Unlimited Promo
Launched on 31 January, two weeks ahead of Super Bowl LVII, wireless carrier and official NFL telecoms partner Verizon rolled out a ‘Super Bowl Sweeps’ social campaign giving away 20 pairs of tickets not only to the Big Game in Arizona, but to the next two Super Bowls as well The social sweepstakes is… Continue reading Manning, Bush, Sanchez & Sanders Front Verizon’s ‘Super Bowl Sweeps’ Welcome Unlimited Promo
Giannis Antetokounmpo Stars In Google ‘Fixed On Pixel’ Super Bowl Commercial
NBA super star Giannis Antetokounmpo features in Google’s 2023 Super Bowl commercial which promotes the brand’s Pixel smartphone and focuses on how the handset fixes event the funniest of photo mishaps. The tech behemoth’s 90-second ‘Fixed On Pixel’ spot, which will debut on TV during the Big Game’s second quarter and dropped online on 8… Continue reading Giannis Antetokounmpo Stars In Google ‘Fixed On Pixel’ Super Bowl Commercial
Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams
NFL beer partner AB InBev’s Michelob ULTRA’s Super Bowl spot sees Succession star Brian Cox pair up with tennis great Serena Williams in a Caddyshack style, golf-themed campaign which drives home a message about pairing: the only pair to rival its two stars is, according to the brand, beer and football. Teased from 20… Continue reading Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams
Heinz Big Game ‘LVII Meanz 57’ Campaign Lobbies NFL To Swap Roman Numerals For Traditional Numbers
Every year plenty of American Football fans feel a little confused by the Roman numerals linked to the Super Bowl, so Heinz leveraged the link between 2023’s LVII Big Game and its own familiar ’57 (Varieties)’ label tagline through a campaign called ‘LVII Meanz 57’. The brand’s famous tomato ketchup has had the number… Continue reading Heinz Big Game ‘LVII Meanz 57’ Campaign Lobbies NFL To Swap Roman Numerals For Traditional Numbers
Sam Adams Super Bowl Spot Sees Garnett & Sox Fans In A Vision Of A Politer ‘Brighter Boston’
Boston based brewer Sam Adam’s pre-released a Super Bowl spot featuring a considerably more friendly, polite and brighter Beantown: a city where notoriously rude Red Sox fans welcome Yankees supporters with open arms and where trash-talking Celtics legend Kevin Garnett swaps rude insults for polite decorum. Titled ‘Cousin From Boston’, the beer brand offers… Continue reading Sam Adams Super Bowl Spot Sees Garnett & Sox Fans In A Vision Of A Politer ‘Brighter Boston’
Sanders Family Fronts Cross-Generational & Funny Oikos Super Bowl Spot
Greek yogurt brand Oikos again teamed up with former football super star and current University of Colorado head coach Deion ‘Primetime’ Sanders for a cross-generational Super Bowl spot which harnesses the power of (his) family in a competitive battle showing that protein-powered strength comes in many forms. Developed in harness with Brooklyn based Orchard Creative… Continue reading Sanders Family Fronts Cross-Generational & Funny Oikos Super Bowl Spot
Founder Erin Andrews Plays Biker Anti-Hero In WEAR Female Sportswear Valentine’s Day Spot
A Valentine’s Day, digital-first marketing campaign for WEAR by Erin Andrews is built around the benefits of genuinely knowing what your sports-fan partner is passionate about instead of buying awful last-minute gifts. The women’s sportswear apparel range, created by star sports reporter and entrepreneur Erin Andrews, is positioned as offering gifting opportunities for those… Continue reading Founder Erin Andrews Plays Biker Anti-Hero In WEAR Female Sportswear Valentine’s Day Spot
Can NFL Legend Rob Gronkowski Convert FanDuel’s ‘Kick of Destiny’ At Super Bowl LVII?
FanDuel and agency Wieden+Kennedy have teamed up with retired NFL super star Rob Gronkowski for a ‘Kick of Destiny’ campaign revolving around challenging the recently retired (for the second time) NFL super star tight end to kick a 25-yard field goal on Super Bowl Sunday. Despite Gronk’s 11-year career and his five appearance in… Continue reading Can NFL Legend Rob Gronkowski Convert FanDuel’s ‘Kick of Destiny’ At Super Bowl LVII?
Pennington’s #Fliptheturf Leverages Super Bowl To Rally NFL Fans To Speak Out Against Artificial Turf
A Big Game ‘Flip The Turf’ campaign from gardening, grass, seed and nursery brand Pennington’s sought to encourage football fans across America to sign a Change.org petition to replace the artificial turf which remains on 16 NFL franchise football fields with natural grass. The campaign, created with agency Droga5, initially set out to drive… Continue reading Pennington’s #Fliptheturf Leverages Super Bowl To Rally NFL Fans To Speak Out Against Artificial Turf
Amazon Prime Video’s Big Game ‘Thursday Night Football Is Open’ Starts NFL Streaming Pivot
In a move that demonstrates the increasing significance of streaming services in sport, Amazon Prime Video aired a 30-second commercial during the 2022 Super Bowl called ‘Thursday Night Football Is Open’ which promoted the online streaming service’s new Thursday Night Football rights which will see it stream exclusive live weekly football from the start of… Continue reading Amazon Prime Video’s Big Game ‘Thursday Night Football Is Open’ Starts NFL Streaming Pivot
NFL Greats ‘Bring Down The House’ In NFL’s Own Semi-Animated Super Bowl Epic
The NFL and its agency of record 72andSunny LA linked football’s past, present and future in the league’s own Super Bowl marketing push which was led by a hero 120-second spot called ‘Bring Down The House’. With Super Bowl LVI held at SoFi Stadium, just a few blocks away from Hollywood, the NFL turned… Continue reading NFL Greats ‘Bring Down The House’ In NFL’s Own Semi-Animated Super Bowl Epic
