For the late July launch of the new Adidas FW19 football boot pack, the sportswear giant gathered together many of its biggest football ambassadors so that they could ‘test the limits of their fellow creators and dare them to create’ in a social campaign called ‘The Deal’. The initiative, created in harness with regular… Continue reading 21 Player Endorser ‘The Deal’ Films Front Adidas’ FW19 Football Boot Pack…With Conditions
Tag: Paul Pogba
Comic Wish World Cup Campaign Shows What Players Do With Too Much Time One Their Hands
Launched in mid June as the World Cup got under way, online retailer Wish leveraged the tournament with an integrated, global campaign that explores just what happens when famous footballers (not playing at the World Cup) have too much time on their hands. The answer, at least according to the brand, is gardening and… Continue reading Comic Wish World Cup Campaign Shows What Players Do With Too Much Time One Their Hands
Manchester United Stars Recite Motivational Poetry In New Chinese Chevrolet Campaign
Manchester United shirt sponsor Chevrolet activates its partnership through a new Chinese campaign, called ‘Poem’, that sees players recite motivational poetry from some of the planet’s most famous writers. This initiative, which promotes the release of a triumvirate of new Chevy models (Cruze, Camaro and Equinox) launched in June and is being aired on… Continue reading Manchester United Stars Recite Motivational Poetry In New Chinese Chevrolet Campaign
Adidas Brings Back The Iconic Predator Boot Promoted Via A Paul Pogba Fronted Campaign
As rivals sports marketers have begun mimicking Adidas’ advertising style, the sportswear behemoth has evolved its creative approach to promote the return of its famous Predator range – the iconic football boots that have been re-imagined for a new generation. Adidas launched an integrated campaign promoting the return of one of its most iconic… Continue reading Adidas Brings Back The Iconic Predator Boot Promoted Via A Paul Pogba Fronted Campaign
UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players
Late August saw UEFA link up with a team of global player ambassadors to launch the regional governing body’s new social responsibility and respect campaign called #EqualGame. The integrated initiative, which was initially launched in late August in Monaco with a logo unveiling, aims to positively promote inclusion, diversity and accessibility in football across… Continue reading UEFA Launches #EqualGame Social Responsibility & Respect Campaign With Elite & Amateur Players
Adidas’ Reworked Early 90s Man Utd Away Kit Launched By Players & Desiigner Via #HereToCreate Campaign
A few weeks before the end of the Premiership season, Adidas joins its fellow sportswear brands in rolling out new kit launches for next season with a retro Manchester United away shirt campaign running under the #HereToCreate hashtag. Two of the primary promotional powerhouses of world football, Adidas and Manchester United know that a… Continue reading Adidas’ Reworked Early 90s Man Utd Away Kit Launched By Players & Desiigner Via #HereToCreate Campaign
Pogba’s ‘Red Limited #Never Follow’ Convention Busting Film Extends Adidas’ Sport Needs Creators Strategy
Late November sees Adidas launch a new ‘Stadium to Street’ campaign, fronted by Paul Pogba, which urges young footballers to create their own path (and promotes its new Red Limit Collection). Continuing the sportswear giant’s ongoing ‘Never Follow’ big idea, the campaign launched with a new film on 22 November which, despite starring the… Continue reading Pogba’s ‘Red Limited #Never Follow’ Convention Busting Film Extends Adidas’ Sport Needs Creators Strategy
Adidas Ad Leverages Liverpool/Man Utd Match To Get Everyone Talking About Pogba
Adidas continues its umbrella ‘creators’ creative concept with the launch of a new film focusing on one of its flagship football ambassadors Paul Pogba. This striking spot follows Pogba rise from the streets to his transfer to back to Manchester United and becoming, according to the brand (which is also a Manchester United commercial… Continue reading Adidas Ad Leverages Liverpool/Man Utd Match To Get Everyone Talking About Pogba
Man Utd #Pogback Links With Sponsors Chevy, Adidas & EA To Showcase Soccer Signing Strategy
At £89m, the Paul Pogba to Manchester United deal was the priciest and highest profile transfer of the offseason and no blockbuster soccer signing has seen more co-ordinated social media marketing collaboration between club, player, shirt sponsor and kit partner. The player himself spent the first half of the summer fronting his boot brand… Continue reading Man Utd #Pogback Links With Sponsors Chevy, Adidas & EA To Showcase Soccer Signing Strategy
Adidas Football Expands #FirstNeverFollows Big Idea Via Pogba-Led Pre-Season ‘Blah Blah Blah’
Two weeks before the start of the 2016/17 football season, Adidas continues its #FirstNeverFollows idea with a new multi-market campaign, ‘Blah Blah Blah’, led by Paul Pogba and promoting its new boot range. In addition to the French midfielder star, the campaign, which primarily pushes its X16, Ace16 and Messi16 boots (Pogba himself wears… Continue reading Adidas Football Expands #FirstNeverFollows Big Idea Via Pogba-Led Pre-Season ‘Blah Blah Blah’
Pogba & Co Head Adidas’ Player-Led, Multi-Platform ‘First Never Follows’ Euro 2016 Programme
France’s young midfield superstar Paul Pogba sits at the centre of the impressive line-up up player ambassadors fronting official UEFA partner Adidas’ Euro 2016 activation. Pogba’s unique style and strength of personality sees the host country’s most talked about player take the lead role amongst a galaxy of Adidas athlete ambassadors. The official sportswear… Continue reading Pogba & Co Head Adidas’ Player-Led, Multi-Platform ‘First Never Follows’ Euro 2016 Programme
