US comedian Leslie Jones Fronts Uber Eats NCAA March Madness marketing which promises to bring hoops fans ‘Double the Madness’ via BOGO deals all through the month-long tournament. The actress and comic fronts a set of 30-second ad breaks which launched on 18 March which revolves around the contrast between today’s polished and together… Continue reading Comic Leslie Jones Doubles Up For Uber Eats’ March Madness Campaign & BOGOF Offers
Tag: Offer
Subway Leverages NFL New Season Start With Belichick Led ‘Footlong Season’ Campaign & Offer
Subway’s NFL activation kicked off in early September with the launch of an integrated campaign, created by agency ad agency dentsumcgarrybowen, featuring NFL talent and restaurant promotions which sets out to ‘enable fans to enjoy two of America’s favourite things – Footlong Subs and Football. The ‘Footlong Season’ campaign includes a ‘Free Footlong when you… Continue reading Subway Leverages NFL New Season Start With Belichick Led ‘Footlong Season’ Campaign & Offer
Rideshare Platform Ola Rolls Out Integrated Offer Led Wallabies Partnership Campaign
Mid August saw Rideshare platform Ola launch a television led, integrated campaign activating and amplifying its new official sponsorship of the Australian national rugby team. The multi-channel activation, developed in harness with agency Advertising Advantage, Sydney, leverages its rights as an official rideshare partner of Rugby Australia and launched to coincide with the climax… Continue reading Rideshare Platform Ola Rolls Out Integrated Offer Led Wallabies Partnership Campaign
NFL Partner Pizza Hut Puts ‘Fans On The Clock’ With Time-Limited Offer During The 2019 Draft
Pizza Hut, now in its second year as the official pizza for the NFL, is celebrating the fans who made the first 12 months a marketing success by putting them on the clock to redeem an exclusive offer during the 2019 NFL Draft ceremony. During the decision time allocated to the Arizona Cardinals to… Continue reading NFL Partner Pizza Hut Puts ‘Fans On The Clock’ With Time-Limited Offer During The 2019 Draft
Chinese White Goods Brand Vatti Activates FFF Sponsorship Via World Cup Win Refund Promotion
The Chinese based kitchen appliance manufacturer Vatti and official partner of the French Football federation (FFF) is paying out on its Russia 2018 promotion in France that promised customers who purchased specific ‘championship products’ a full refund if Didier Deschamps’ side won the World Cup. Following on from Les Blues tournament triumph, the France… Continue reading Chinese White Goods Brand Vatti Activates FFF Sponsorship Via World Cup Win Refund Promotion
Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet
To celebrate England’s win over Sweden, all Ikea cafes are offering fish and chips for £1 for tomorrow only. The giant Swedish retailer’s social media campaign leveraging the Russia 2018 quarter final game between Sweden and England began 24 hours ahead of kick-off with a social media food post called ‘A Game Of Two… Continue reading Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet
Kamara & Stelling From Papa John’s Front Papa John’s Bid To Be Part Of The UK World Cup Conversation
Responding to the brief to create a Papa John’s ambush campaign that captures the imagination of both football followers and mainstream UK audiences during the 2018 FIFA World Cup in Russia, the pizza brand’s marketers teamed up with agency SportQuake for ‘Keep Calm And Kammy On’. The campaign, which had no official rights or… Continue reading Kamara & Stelling From Papa John’s Front Papa John’s Bid To Be Part Of The UK World Cup Conversation
Portugal Partner Novo Banco Leverages World Cup With Campaign Offering Commission Free Accounts
Leveraging spiking soccer interest ahead of the FIFA World Cup, Portuguese national team sponsor activates its rights with a new offer based campaign called “Ser Titular Não Custa” (Being a first team player is not difficult”). The tagline – being a first team player is not difficult in Portugal – reflects the campaign offer within… Continue reading Portugal Partner Novo Banco Leverages World Cup With Campaign Offering Commission Free Accounts
Currys PC World Leverages FIFA World Cup With ‘TV For Free’ Campaign
UK consumer electronics retailer leverages Russia 2018 with a tongue-in-cheek TV giveaway and offer campaign mocking soporific and repetitive post-match player interviews. ‘Get your TV for free’, a campaign created by agency Abbott Mead Vickers BBDO, revolves around an anonymous, everyman employee blandly opining about how the brand team’s hard work in training has… Continue reading Currys PC World Leverages FIFA World Cup With ‘TV For Free’ Campaign
Vodafone Egypt’s Soccer Spot Promotes ‘Mo Salah World’ Tariff Offering 11 Free Minutes Per Goal
In mid March Vodafone Egypt expanded its activation around athlete ambassador Mohamed Salah with an inventive initiative based around a new ‘Mo Salah World Tariff’ that offered customers signing up to the new package 11 free minutes each time the Liverpool striker scores. Which, based on the fact that the Egyptian attacker has scored… Continue reading Vodafone Egypt’s Soccer Spot Promotes ‘Mo Salah World’ Tariff Offering 11 Free Minutes Per Goal
Brazillian Football Club Swaps Player Shirt Numbers For Supermarket Price Promotions
Boasting many of football’s all time great players and teams, Brazil boasts a rich history at the elite end of the game, but lower down the league’s some of the country’s clubs are having to be increasingly imaginative when it comes to generating income. Few clubs have shown more commercial creativity than Fluminense de… Continue reading Brazillian Football Club Swaps Player Shirt Numbers For Supermarket Price Promotions
Retired Peyton Continues As Papa John’s Player Pitchman In New Season ‘Cupcakes’ Commercial
The official NFL pizza partner, Papa John’s, rolls out a new season football-themed ‘Cupcakes’ commercial fronted by Peyton Manning and current super star JJ Watt. The creative concept sees recently retired Manning, who won last year’s Super Bowl as the Denver broncos quarterback, pass his time as a fan rather than a player by… Continue reading Retired Peyton Continues As Papa John’s Player Pitchman In New Season ‘Cupcakes’ Commercial
