A striking piece of animation highlighting the athletic prowess of Paralympians from inclusive motion design studio BIEN has been shared across the International Paralympic Committee’s (IPC) social and digital platforms ahead of the 24 August start of the Tokyo 2020 Paralympics. Taking a distinctly creative approach to the task of making Paralympics’ creative stand… Continue reading BIEN Animates Hoops Paralympic Excitement Ahead Of The Start Of Tokyo 2020
Tag: IPC
Citi Leverages Paralympic Partnership Via Social Media #StareAtGreatness Campaign
Ahead Of Tokyo 2020, financial services giant and global International Paralympic Committee (IPC) partner Citi rolled out a social media campaign to promote the tie-up and champion members of its Team Citi athlete ambassadors and change public perception of people with disabilities. Created by agency Publicis North America, the campaign focuses on individual members of the… Continue reading Citi Leverages Paralympic Partnership Via Social Media #StareAtGreatness Campaign
IPC Launches Promo Campaign For ‘The Pegasus Dream Tour’: Its First Ever Paralympic Video Game
On 17 May, the International Paralympic Committee (IPC) launched a marketing campaign promoting its first ever official game – the Pegasus Dream Tour – as it opened for pre-registration on iOS and Android ahead of its global launch on 24 June. Pegasus Dream Tour is an immersive, avatar role-playing game (MARPG) which puts players… Continue reading IPC Launches Promo Campaign For ‘The Pegasus Dream Tour’: Its First Ever Paralympic Video Game
IPC Sponsor Citi Launches US & UK Paralympic Partnership Film Series For Black History Month
Leveraging its status as an International Partner of the International Paralympic Committee (IPC), Citi has leveraged members of its Paralympic athlete ambassador stable for a Black History Month campaign focused on US and UK BMAE Paralympians and their own equality-focused cause projects. The campaign revolves around a series of social spots hosted on Citi’s… Continue reading IPC Sponsor Citi Launches US & UK Paralympic Partnership Film Series For Black History Month
Toyota Leverages IPC, IOC & Team USA Sponsorships Via ‘Jessica Long Story’ Super Bowl LV
Toyota leverages its multiple partnerships with Team USA, the IPC and the IOC in its Super Bowl LV commercial which tells the story of US Paralympic swimmer Jessica Long. 13-time gold medal winner Long’s life story is one of an unsinkable spirit: the storytelling spot charts her journey from a Russian orphanage to her adoption by… Continue reading Toyota Leverages IPC, IOC & Team USA Sponsorships Via ‘Jessica Long Story’ Super Bowl LV
International Paralympics Committee Launches ‘Wait For The Greats’ To Mark 1 Year To Go To Tokyo2020
To mark the one year to go countdown to the start of the Tokyo 2020 Paralympic Games (again), the organizing committee and rights owner launched a new campaign on 24 August called ‘Wait For The Greats’. The initiative started with a social media spot that opens with a blank, black screen set to 100m commentary… Continue reading International Paralympics Committee Launches ‘Wait For The Greats’ To Mark 1 Year To Go To Tokyo2020
Airbnb Celebrates Olympic Spirit With Physical / Virtual Experience Pivot For 5-Day Virtual Festival
With the 2020 Olympics postponed, International Olympic Committee (IOC) and International Paralympic Committee (IPC) partner Airbnb and a team of athlete endorsers will host a five-day virtual summer festival featuring more than 100 Olympic and Paralympic experiences and Japan excursions. While fans will have to wait until summer 2021 to watch their Olympic and Paralympic heroes… Continue reading Airbnb Celebrates Olympic Spirit With Physical / Virtual Experience Pivot For 5-Day Virtual Festival
IPC & Sponsor Samsung Team Up For Expanded Video Bloggers For Pyeongchang 2018 Winter Paralympics
The International Paralympic Committee (IPC) and commercial partner Samsung have teamed up to activate around PyeongChang 2018 through a team of video bloggers who will record behind-the-scenes footage at theWinter Paralympic Games. The Paralympic blogger programme, which was first introduced at London 2012 and continued through both Sochi 2014 and Rio 2016, is one… Continue reading IPC & Sponsor Samsung Team Up For Expanded Video Bloggers For Pyeongchang 2018 Winter Paralympics
C4’s Stunning Paralympic ‘Superhumans’ Sequel Spans Sport, Music & Members Of The Public
Channel 4 launches its Rio 2016 Paralympic Games trailer ‘We’re The Superhumans’ – a blockbuster sequel to its London 2012 campaign that blends music with sport and stars 120 people with disabilities including athletes, musicians and members of the public. The spot forms the core of Channel 4’s ‘Year of Disability’ and aims to… Continue reading C4’s Stunning Paralympic ‘Superhumans’ Sequel Spans Sport, Music & Members Of The Public
Channel 4’s ‘Superhumans Return’ For Rio Paralympics Teaser
The ‘Superhumans’ are back, ahead of the 2013 Rio de Janeiro Paralympic Games, in the form of a new teaser campaign by Channel 4. Working with in-house agency 4Creative, the new spot dares to contrast disabled villains and heroes From darkly lit, dynamic creative featuring characters from Captain Hook to Dr Strangelove, each master criminal… Continue reading Channel 4’s ‘Superhumans Return’ For Rio Paralympics Teaser
IPC’s #BeyondIncredible Promotes Doha ’15 Via My Incredible Story Film Series
The International Paralympic Committee (IPC) began its campaign promoting the Doha 2015 IPC Athletics World Championships in early September – marking the 40-days-to-go countdown – with an introductory ‘My Incredible Stories’ spot and the #BeyondIncredible hashtag to promote ticket sales for the Middle East’s biggest ever para-sport event. All proceeds from tickets sales for… Continue reading IPC’s #BeyondIncredible Promotes Doha ’15 Via My Incredible Story Film Series
Online Films Lead Canada’s P&G Sochi ‘Thank You Mum’
As the 2014 Sochi Winter Olympic Games edge ever closer, the next market to see a revival of P&G’s Olympic ‘Thank You Mum’ campaign is Canada – where early creative is led by Deborah Westlake (mother of Canadian ice sledge hockey player Gregory Westlake). This first new piece of Canadian creative for the new… Continue reading Online Films Lead Canada’s P&G Sochi ‘Thank You Mum’
