A seemingly unusual alliance between The Duke and Duchess of Cambridge and Prince Harry, Madame Tussauds, and Virgin Money has formed to promote a headband-led campaign for Heads Together – the Official Charity of the Year for the 2017 Virgin Money London Marathon. Heads Together aims to use its race status to make this… Continue reading Royals, Madam Tussauds & Virgin Money Link On Heads Together London Marathon Headband-Led Campaign
Tag: Health/Wellness
New Title Sponsor Randox, New Broadcaster ITV & Aintree Roll Out Grand National Campaigns
Ahead of the 2017 Grand National, new title sponsor Randox Health is running a nationwide multifaceted campaign, fronted by legendary jockey Sir Anthony McCoy, aimed at encouraging people to take control of their health and wellbeing. Called #FeelLikeAP, the two-month activation programme spans video, virtual reality, digital, social channels with ads, competitions, events. … Continue reading New Title Sponsor Randox, New Broadcaster ITV & Aintree Roll Out Grand National Campaigns
Swisse Wellness Drops F1 Flag On Scuderia Ferrari Partnership Via ‘Power Your Passion’ Campaign
Swisse Wellness continues to use sports sponsorship as a key pillar of its global expansion strategy and is activating its new ‘official supplier’ status with the Scuderia Ferrari racing team via an integrated, international campaign rolling out around the first F1 race of the season. In the days leading up to the Australian GP,… Continue reading Swisse Wellness Drops F1 Flag On Scuderia Ferrari Partnership Via ‘Power Your Passion’ Campaign
Gillette Activates Lions Link (& Leverages RBS 6 Nations Excitement) Via North-fronted ‘The Honest Player’ Short Film
To activate its partnership with the British & Irish Lion and leverage wider rugby interest around the 6 Nations Gillette launches a short film featuring Lions and Wales star George North called ‘The Honest Player’. The campaign focuses on the vital importance of preparation and precision – common values shared by Gillette, the Lions… Continue reading Gillette Activates Lions Link (& Leverages RBS 6 Nations Excitement) Via North-fronted ‘The Honest Player’ Short Film
Blackmores ‘Well Bot’ Sees Artificial Intelligence Front Australian Open 2017 Activation
The New Year sees vitamin brand Blackmores feature a branded ‘Well Bot’, featuring the latest in artificial intelligence technology, at the core of its Australian Open leverage programme. As a sponsor of the 2017 Australian Open, Australia’s self-style No1 vitamin brand offers fans a chance to interact with its Blackmores Well Bot live on-site… Continue reading Blackmores ‘Well Bot’ Sees Artificial Intelligence Front Australian Open 2017 Activation
Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream)
Fitbit aims to inspire reality TV viewers to keep healthy via an X Factor partnership designed to take the brand into the UK mass market and add an emotional appeal to its previously functional positioning. The tech/fitness brand, which has partnered with the 16th series of the UK TV singing star series for 2016,… Continue reading Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream)
Broncos Star Von Miller Fronts #Unforsweatable Campaign & Becomes P&G’s Latest Quirky Old Spice Guy
In late August Procter & Gamble unveiled NFL super star Von Miller as the 2016 face of Old Spice and, as the new season kicked off in September, the advertising behemoth began rolling out a new campaign for its ‘Hardest Working Collection’ fronted by the Denver Broncos linebacker and Super Bowl 50 MVP. While… Continue reading Broncos Star Von Miller Fronts #Unforsweatable Campaign & Becomes P&G’s Latest Quirky Old Spice Guy
Australian ‘Paralympic Dreams’ Powered By Swisse Wellness TV Ads And Online Film Series
Swisse Wellness has switched from the Olympics to the Paralympics and has begun the roll out of its ‘Powering Australian Paralympic Dreams’ campaign with a hero 30-second commercial. Initially posted on the Swisse YouTube channel on 6 September, the flagship TV commercial invites viewers to experience the incredible stories behind some of Australia’s greatest… Continue reading Australian ‘Paralympic Dreams’ Powered By Swisse Wellness TV Ads And Online Film Series
Joe Root Fronts Vitality’s #WheresYourWicket Social Everyday Exercise Episodes
On the eve of the final England v Pakistan Test, Vitality, which has sponsored UK cricket test match grounds since 2014, launches a new cricket campaign on social media led by ambassador and England batsman Joe Root. The campaign revolves around a set of short film cricket skills and drills demonstrations and the twist… Continue reading Joe Root Fronts Vitality’s #WheresYourWicket Social Everyday Exercise Episodes
