February saw The NSW Cancer Institute launch a sun safety campaign leveraging the climax of the Big Bash League and featuring a team of English cricketers. The initiative, launched to coincide with the semi-final stages of BBL 18/19, aimed to promote positive sun safety by taking a playful approach to serious messaging. The… Continue reading Australia’s NSW Cancer Institute Video Guide Teaches England Cricket Stars To Be Sun Safe
Tag: Health
Lillard Fronts BioFreeze ‘Overcome’ Campaign Released To Leverage the NBA All-Star Game
Ahead of the NBA All-Star Weekend, NBA star Damian Lillard fronts a new campaign, called ‘Overcome’, for pain relief brand Biofreeze. The integrated campaign is led by a hero film fronted by the Portland Trail Blazers point guard. The creative features Lillard fighting through adversity from day one – from his size (he… Continue reading Lillard Fronts BioFreeze ‘Overcome’ Campaign Released To Leverage the NBA All-Star Game
Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign
Virgin Active aimed to reclaim its brand disruptor positioning by directly addressing the reality of exercise and celebrating both the struggle and the beauty of simply doing enough. This fun and playful campaign was designed to get viewers to begin to think a little differently and more honestly about exercise: in doing so it… Continue reading Virgin Active Launch Multi Market New Year ‘Enough’ Exercise/Gym Reality Campaign
The Gym Launches Diverse ‘So I Can’ Campaign Featuring Eye-Opening Reasons For Exercising
The UK budget exercise chain The Gym launched a major New Year, multi-platform campaign – including its first ever television ad – in January 2019 with creative messaging focused on a range of eclectic and diverse set of reasons to start exercising. The initiatives, called ‘So I Can…’ spans television, digital, social and out-of-home… Continue reading The Gym Launches Diverse ‘So I Can’ Campaign Featuring Eye-Opening Reasons For Exercising
Peloton Launches ‘Tread’ On-Demand Home Fitness Classes In US With New ‘Uncharted’ Campaign
Peloton, the socially linked spin bike brand, continues to disrupt the fitness industry with the January launch of Peloton Tread: a new private, full body fitness studio which enables users the opportunity to take live and on-demand instructor-led fitness classes from the comfort and convenience of their own home. The new campaign introducing Tread is… Continue reading Peloton Launches ‘Tread’ On-Demand Home Fitness Classes In US With New ‘Uncharted’ Campaign
Sport England Target Lower Income Women With Third ‘Fit For Real’ Iteration Of #ThisGirlCan
The end of October saw Sport England launch the third phase of its ongoing and award-winning campaign series ‘This Girl Can’. The creative again juxtaposes fun and empowerment as it addresses the ‘universal awkwardness associated with getting fit’. This third iteration of the multi-platform initiative is spearheaded by a hero film that uses gentle,… Continue reading Sport England Target Lower Income Women With Third ‘Fit For Real’ Iteration Of #ThisGirlCan
Cure.fit’s New ‘For The Love Of Fit’ Wordplay Campaign Combines Physical & Mental Fitness
Health & fitness brand cure.fit launched its first-ever brand campaign in India, called #ForTheLoveOfFit, which aims to position the company as a holistic, way of life fitness brand with three verticals – cult.fit, eat.fit and mind.fit. Cure.fit, which describes itself as a destination that empowers well-being across both the physical and mental fitness spaces,… Continue reading Cure.fit’s New ‘For The Love Of Fit’ Wordplay Campaign Combines Physical & Mental Fitness
Vitality Activates New ECB T20 Partnership With Multi-Competition Celebratory Shoot Spot
With the UK basking in a summer heat wave, Vitality activates its England and Wales Cricket Board (ECB) partnership ahead of the start of the T20 tournament with a new video celebrating the format’s fun and innovative spirit. The objective behind the campaign is to celebrate the beginning of the brand’s new T20 partnership… Continue reading Vitality Activates New ECB T20 Partnership With Multi-Competition Celebratory Shoot Spot
Gymbox Launches Direct & Dominating ‘50 Shades Of Gymbox’ New Year Fitness Campaign & Membership Drive
UK fitness company Gymbox launched a New Year ad campaign that aimed to brings to life the harsh evolutionary link between pleasure and pain in the human mind and body. The campaign, which was developed by Mother (the agency won the account last year and this is its first set of work for the… Continue reading Gymbox Launches Direct & Dominating ‘50 Shades Of Gymbox’ New Year Fitness Campaign & Membership Drive
Atlanta Hawks And Sharecare Pen The Latest NBA Jersey Patch Partnership
The next NBA jersey sponsorship signed for the upcoming 2017-18 season sees the Atlanta Hawks link up with the city-based health company Sharecare. The sponsorship deal will see the Sharecare logo adorn the hoops’ team’s jerseys for the next five years. To promote the new partnership, Sharecare, an Atlanta-based company founded by WebMD… Continue reading Atlanta Hawks And Sharecare Pen The Latest NBA Jersey Patch Partnership
Avon’s Becomes Liverpool FC Women’s Team Shirt Sponsor In Major Move For Female Sports Partnerships
Beauty brand Avon has penned a shirt sponsorship deal with Liverpool FC’s ladies team that sees it become the very first female-focused brand to sponsor a British women’s professional football club. The three-year partnership sees the cosmetic and beauty brand replace Standard Chartered (which continues to be the men’s team’s primary partner and shirt… Continue reading Avon’s Becomes Liverpool FC Women’s Team Shirt Sponsor In Major Move For Female Sports Partnerships
Life Style Sports Launches Inluencer Led #MyAGame Campaign To Support New Year Fitness Goals
The New Year sees Life Style Sports, Ireland biggest sports retailer, launch a new campaign encourage and motivate consumers to ‘take on January’ after the Christmas break The objective is to help its customers achieve their New Year’s fitness goals and to look the part while doing wearing Life Style Sports’ new ‘Bring Your… Continue reading Life Style Sports Launches Inluencer Led #MyAGame Campaign To Support New Year Fitness Goals
