Continuing Major League Baseball’s strategy of using the World Series to raise awareness of the cause and charity programmes of MLB and its partners, Game Four aimed to inspire the baseball community to join MLB’s ‘Stand Up 2 Cancer (SU2C) partnership in tandem with sponsor MasterCard. As the Boston Red Sox and St Louis… Continue reading MLB & MasterCard ‘Stand Up To Cancer’ At World Series
Tag: Health
Specsavers Sponsors 2013 RLWC Tournament Officials
Specsavers, an official partner of the Rugby League World Cup (RLWC), has begun activating its sponsorship of the tournament’s match officials across multiple platforms ranging from a ref and player fronted launch event, traditional PR, online video, in-store work and a ticket competition in partnership with local media brands. The official sponsorship press launch… Continue reading Specsavers Sponsors 2013 RLWC Tournament Officials
NRL Launch State Of Mind CSR Campaign At State Of Origin
Australia’s National Rugby League (NRL) is working in tandem with the country’s key mental health providers to launch a mental wellness campaign – What’s Your State Of Mind’ – leveraging interest in its flagship ‘Holden State Of Origin’ series. Using the profile of Australia’s most watched sports series, the objective is to help breakdown… Continue reading NRL Launch State Of Mind CSR Campaign At State Of Origin
Sport Club Recife Immortal Fans Donor CSR Campaign
Sport Club Recife is known for having some of the most passionate fans in Brazil. They are fans from birth to death. Ogilvy Brazil pushed their passion further as no other football team has done before, by creating a new kind of fan: the Immortal Fans. Their hearts, eyes, lungs… could keep… Continue reading Sport Club Recife Immortal Fans Donor CSR Campaign
Freya Supports England’s ‘Back To Netball’ Roadshow
Sportswear and lingerie brand Freya Active has teamed up with England Netball to launch a roadshow to encourage women to get back into netball. As part of the ‘Back to Netball’ 2012 Roadshow, the sport will be promoted throughout the UK across a number of regional Olympic events and at dedicated London Live events… Continue reading Freya Supports England’s ‘Back To Netball’ Roadshow
Quaker Oats’ Health-Led Message @ NFL Play60
Quaker Oats begins its new partnership with the NFL by living out its ‘nutritious start to the day’ message and serving nourishing oatmeal breakfasts at the NFLs ‘Play 60 Youth Football Festival’. Quaker Oats, one of 22 brands generating $1bn plus annually within the $65bn PepsiCo empire, becomes an NFL league sponsor in the… Continue reading Quaker Oats’ Health-Led Message @ NFL Play60
