To celebrate England’s win over Sweden, all Ikea cafes are offering fish and chips for £1 for tomorrow only. The giant Swedish retailer’s social media campaign leveraging the Russia 2018 quarter final game between Sweden and England began 24 hours ahead of kick-off with a social media food post called ‘A Game Of Two… Continue reading Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet
Tag: David Beckham
Fox Sports Russia 2018 Campaign Hypes The World Cup With Stars, Curses, Deadpool (& Beckham)
Aiming to get Americans sports fans hyped up for the world’s biggest sports event, US tournament broadcaster Fox Sports has teamed up with creative agency Wieden & Kennedy New York to launch an integrated, fun-filled promotional onslaught to promote its Russia 2018 coverage. Launched 30-days before kick-off, the campaign is spearheaded by a 90-second,… Continue reading Fox Sports Russia 2018 Campaign Hypes The World Cup With Stars, Curses, Deadpool (& Beckham)
BT Vs Sky: Big 2 UK Football Broadcasters Resume Marketing Battle
With the new Premier League 2016/17 season two weeks away, BT and Sky are once again locked in a multimillion pound marketing dogfight for broadcaster bragging rights as they aim to convince consumers that each is the pre-eminent football channel of choice. Sky’s Beckham-fronted ‘It Could Happen’ campaign is built around the Premier League’s… Continue reading BT Vs Sky: Big 2 UK Football Broadcasters Resume Marketing Battle
Beckham Stars In Sky Sports New Premier League Season #ItCouldHappen TVC
David Beckham fronts Sky Sports’ promotional advert for the new Premier League season The 60-second commercial video starts with Beckham setting out on a morning jog only to find himself running through scenes from 10 months of football: visiting pubs, homes, streets and park pitches en route. The ex-Manchester United player and former England… Continue reading Beckham Stars In Sky Sports New Premier League Season #ItCouldHappen TVC
Beckham & Zidane Front Fun Adidas ‘House Match’ Spot
If you think former players spend their retirement sat at home watching football on TV then the opening scenes of Adidas’ latest World Cup ‘All In Or Nothing’ initiative, ‘House Match’, confirm your suspicions. But when legends Beckham and Zidane then challenge current stars Gareth Bales and Lucas Moura, to an impromptu kick about… Continue reading Beckham & Zidane Front Fun Adidas ‘House Match’ Spot
Beckham In Sainsbury’s Ext- raordinary Paralympics Ads
Supermarket giant Sainsbury’s leverages its Paralympic sponsorship by launching its ‘Here’s To Extraordinary’ campaign. The campaign’s approach aims to showcase the dedication, determination and desire of the athletes. The initiative is fronted by David Beckham and spearheaded by a TV spot launched on 15 August, the creative focuses on Paralympic Team… Continue reading Beckham In Sainsbury’s Ext- raordinary Paralympics Ads
Adidas’ GB Fans Beckham Photo Booth Surprise
Beckham may not have made Team GB’s Olympic football team, but he certainly made the day of 60 or so lucky Olympic fans when he joined them in a surprise photo booth adidas stunt. A fresh and fun part of Adidas’ ‘Take The Stage’ activation of its London 2012 sponsorship programme (which included… Continue reading Adidas’ GB Fans Beckham Photo Booth Surprise
Beckham’s Ode To Joy Viral Is ‘Galaxy Note’ Perfect
A rare combination of physical and technical skill? Just luck? Or clever CGI? Judge for yourself after viewing Samsung’s new online film promoting its latest Galaxy Note and starring David Beckham. Part of its ongoing Olympic sponsorship activation, the new web video shows Beckham recreating the melody of Beethoven’s ‘Ode to Joy’… Continue reading Beckham’s Ode To Joy Viral Is ‘Galaxy Note’ Perfect
Samsung’s Social, Physical & Virtual Everyone’s Olympics
Mid May sees Samsung leverage its Olympics rights by rolling out a new Facebook app which aims to enable users to get up close and personal with the Games. The idea behind the initiative is to bring the claims to life in a customised way by serving each individual user with personalised content based… Continue reading Samsung’s Social, Physical & Virtual Everyone’s Olympics
Beckham Blind Footie Ad In Sainsbury 1m Kids Challenge
To promote its sponsorship of the London 2012 Paralympic Games Sainsbury’s has released a David Beckham-fronted webfilm and TV ad featuring the world’s most famous footballer wearing an eye mask and being put through his blind football paces by Team GB’s David Clarke. With both a cinema and TV release, as well as… Continue reading Beckham Blind Footie Ad In Sainsbury 1m Kids Challenge
