Built on the tragic and unacceptable fact that while football does not in itself cause domestic abuse, existing abuse typically intensifies during major tournaments, Women’s Aid leveraged Qatar 2022 and the International Day for the Elimination of Violence Against Women to raise awareness with a chilling film called ‘He’s Coming Home’. The UK charity,… Continue reading Women’s Aid ‘He’s Coming Home’ Raises Awareness Of Unacceptable Link Between Football & Domestic Abuse
Tag: Cause
England Star Declan Rice Tackles Invisible Opponents In CALM’s ‘The Invisible Opponent 2’ Campaign
The Campaign Against Living Miserably (CALM) leveraged Qatar 2022 led spiking soccer interest by extending its ‘Invisible Opponent’ campaign to challenge stereotypes and help people open up about how they are feeling with a primary focus on ‘loneliness’: a significant problem in the UK with 3m people currently saying they feel lonely ‘some’ or ‘most’… Continue reading England Star Declan Rice Tackles Invisible Opponents In CALM’s ‘The Invisible Opponent 2’ Campaign
England Players Back UK Homeless Charity Centrepoint’s ‘Not Coming Home’ Campaign
Launched to leverage the start of the 2022 FIFA Men’s World Cup, a line-up of stars from England’s national team linked with football pundits and fans to front UK homeless charity Centrepoint’s #NotComingHome campaign. The marketing push aims to raise awareness of homeless young people who are ‘not coming home’ this winter. Indeed, Centrepoint… Continue reading England Players Back UK Homeless Charity Centrepoint’s ‘Not Coming Home’ Campaign
Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary
Mastercard leveraged its partnership with Major League Baseball (MLB) during the 2022 World Series through a multi-phase, integrated ‘Priceless‘ activation programme that included a flagship TV spot starring legendary MLB pitcher CC Sabathia and called ‘This Is Your Game’. Created by agency McCann, the spot starring the former World Series winner who pitched for… Continue reading Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary
Cordaid, Jako, Fitzroy & Piro Honour Tragic Migrant Workers Linked To 2022 World Cup With ‘Qatar Mourning Band’
Dutch based charity Cordaid teamed up with sportswear brand Jako, creative agency Fitzroy and football artist Piro to create and promote the ‘Qatar Mourning Band’: a wearable symbol of support for the Netherlands national team at the 2022 FIFA Men’s World Cup that also highlights human rights abuses and inhuman working conditions for those constructing… Continue reading Cordaid, Jako, Fitzroy & Piro Honour Tragic Migrant Workers Linked To 2022 World Cup With ‘Qatar Mourning Band’
Nike Teams Up With Alphonso Davies For New ‘Home’ Film Championing Refugees & Sport
The second episode in Nike’s ‘HOME’ documentary series, a platform for championing stories about how sport is a powerful refuge for displaced athletes, sees the sportswear behemoth link with athlete ambassador Alphonso Davies that challenges refugee stereotypes. Launched ahead of Davies appearing in his first FIFA World Cup for Canada’s men’s national team and… Continue reading Nike Teams Up With Alphonso Davies For New ‘Home’ Film Championing Refugees & Sport
London Lions & Red Star FC Collaborate On UK/France Cross-Code Kit Design Youth Workshop
The London Lions, a British professional basketball team based in Stratford (East London) and who compete in the British Basketball League, partnered with French based football team Red Star FC’s Youth Academy for a cross channel jersey design workshop carried out with Hard in the Paint Founder Jermaine Bates. The alliance between the London… Continue reading London Lions & Red Star FC Collaborate On UK/France Cross-Code Kit Design Youth Workshop
BrewDog Kicks-Off OOH-Led Qatar 2022 ‘Proud Anti-Sponsor Of The World F*Cup’ Ambush
On 7 November UK brewer BrewDog launched a bold stance against Qatar 2022 with an aggressive, controversial ambush marketing campaign called ‘Proud Anti-Sponsor Of The World F*Cup’. Built primarily around a London-based OOH strand backed by digital and social media support, plus a PR push, the campaign was created by Saatchi & Saatchi UK.… Continue reading BrewDog Kicks-Off OOH-Led Qatar 2022 ‘Proud Anti-Sponsor Of The World F*Cup’ Ambush
West Ham’s Michail Antonio Fronts Barclay’s Latest ‘Made In Wandsworth’ Community Football Fund Campaign
UK bank Barclays – a long-time football sponsor as the official partnership with the Premier League for the last 20 years, as well as title sponsorships of the Barclays Women’s Super League and the Barclays Women’s Championship – teamed up with West Ham United FC striker Michail Antonio for a short film showcasing the aims… Continue reading West Ham’s Michail Antonio Fronts Barclay’s Latest ‘Made In Wandsworth’ Community Football Fund Campaign
Google Stages Glitzy Celebrity Pick-Up Game To Activate NBA Season Tip-Off ‘OK, I See You’ Campaign
NBA partner Google celebrated the start of the new 2022/3 season with a tip-off film which promotes the Pixel 7 and sees a game of streetball turn in to a spectacular, star-studded celebrity pick-up game. The commercial led the launch creative in Google’s multi-spot ‘OK, I See You’ campaign – created in harness with… Continue reading Google Stages Glitzy Celebrity Pick-Up Game To Activate NBA Season Tip-Off ‘OK, I See You’ Campaign
Lexington Leverages The Breeders Cup By Turning Sneakers To ‘Horse Kicks’ Equine Footwear
Custom Sneakers for horses have arrived in the home of racing in the USA – Lexington, Kentucky – in the form of a slightly tongue-in-cheek October/November ‘Horse Kicks‘ campaign from agency Cornett, regional visitor/tourist organisation VisitLEX and sneaker design outfit Infinite Kustomz. The world’s first custom sneaker range for horses, ‘Horse Kicks’, is a custom… Continue reading Lexington Leverages The Breeders Cup By Turning Sneakers To ‘Horse Kicks’ Equine Footwear
NFL Pizza Partner Little Caesars Hypes Season Via Matthew Stafford’s ‘Training Camp’ Campaign
US based pizza chain Little Caesars activated its rights as an official partner of the NFL to hype the new season through an activation programme which spanned marketing, partnerships, promotions and charitable giving initiatives and was fronted by a kickoff ad campaign titled ‘Training Camp’. Created by agency McKinney and sticking with the brand’s… Continue reading NFL Pizza Partner Little Caesars Hypes Season Via Matthew Stafford’s ‘Training Camp’ Campaign
