Leveraging media interest in the Academy Awards, anti-slavery charity Hope for Justice has rolled out a tactical good cause guerrilla style campaign to highlight the tragedy of modern slavery. Leveraging publicity surrounding this year’s ‘best Picture’ Oscar winner ’12 Years a Slave’, the organisation and its agency Dare has launched a print and Twitter… Continue reading Anti-Slavery Charity Work Leverages ’12 Years A Slave’ Oscar Win
Tag: Cause
McDonald’s #CheersToSochi Links Fans/Teams/Protests
McDonald’s Sochi 2014 social campaign asks fans to send good luck messages to athletes and teams using the hashtag #CheersToSochi. Olympic fans, athlete supporters and fast food consumers can tweet messages (orr send them via the www.cheerstosochi.com website) which are then shared through a digital display in the McDonald’s within the Athletes’ Village where… Continue reading McDonald’s #CheersToSochi Links Fans/Teams/Protests
CIDI’s ‘Luge’ TVC Fronts Sochi ‘Keep The Games Gay’ Protest Work
‘Luge’, a suggestive spot from the Canadian Institute for Diversity and Inclusion, was the most-shared ad online during the first week of Sochi’s Winter Olympic Games and in 10 days racked up an impressive 5.5 million YouTube Views The suggestive ad, created by Rethink, features two figures in Lycra rocking backwards and forwards in… Continue reading CIDI’s ‘Luge’ TVC Fronts Sochi ‘Keep The Games Gay’ Protest Work
Coke Zero’s ‘Música Zero’: An Antarctic Metallica Concert
Coca-Cola Zero has begun rolling out creative for its ‘Música Zero’ initiative – a high profile and controversial artistic project that revolves around a Metallica concert in the frozen wastelands of Antarctica. In addition to the band – consisting of heavy metal superstars James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo – this… Continue reading Coke Zero’s ‘Música Zero’: An Antarctic Metallica Concert
MLB & MasterCard ‘Stand Up To Cancer’ At World Series
Continuing Major League Baseball’s strategy of using the World Series to raise awareness of the cause and charity programmes of MLB and its partners, Game Four aimed to inspire the baseball community to join MLB’s ‘Stand Up 2 Cancer (SU2C) partnership in tandem with sponsor MasterCard. As the Boston Red Sox and St Louis… Continue reading MLB & MasterCard ‘Stand Up To Cancer’ At World Series
NRL Launch State Of Mind CSR Campaign At State Of Origin
Australia’s National Rugby League (NRL) is working in tandem with the country’s key mental health providers to launch a mental wellness campaign – What’s Your State Of Mind’ – leveraging interest in its flagship ‘Holden State Of Origin’ series. Using the profile of Australia’s most watched sports series, the objective is to help breakdown… Continue reading NRL Launch State Of Mind CSR Campaign At State Of Origin
H&M’s ‘Kiss For A Cause’ Coachella Campaign
H&M’s ‘Kiss for a Cause’ campaign is dedicated to raising funds and awareness for Fashion Against AIDS. Just one of several cause-related campaigns that the high street fashion retailer, this summer saw the campaign activate across several platforms based around the Coachella music festival. For those at the festival, the initiative focused on the… Continue reading H&M’s ‘Kiss For A Cause’ Coachella Campaign
MLB & Budweiser’s Heroes Home Run Programme
Each and every home run in this year’s baseball season will see the Anheuser-Busch beer brand Budweiser donate $100 to the military charity Folds Of Honor Foundation. The ‘Here’s To Heroes’ initiative launched with the first game of the 2011 MLB season and aims to show the brand’s (and its consumers’) gratitude to ‘those… Continue reading MLB & Budweiser’s Heroes Home Run Programme
Borrow The All Blacks – ASB & New Zealand Rugby Union
To help restart the New Zealand small business economy after the pandemic shutdown, ASB Bank leveraged its partnerships with the New Zealand Rugby Union and Eden Park Stadium through an SME focused activation which invited small businesses to apply to benefit from the bank’s own rugby rights package which in turn boosted ASB’s brand love… Continue reading Borrow The All Blacks – ASB & New Zealand Rugby Union
