In late December 2020 the AG2R Citroën cycling team unveiled its new brand identity, colours and new jersey for the 2021 season created by the Elodie Boyer Conseil agency and promoted through a video, social and PR campaign. Following its recent sponsorship tie-up with Citroën, which will run until 2025, the Vincent Lavenu led AG2R… Continue reading New Identity, Kit & Car For Rebranded AG2R Citroën Cycling Team Unveiled After Auto Sponsorship
Tag: Brand refresh
ATP Rebrands & Unveils ‘This Is Tennis’ Global Campaign To Target The Next Generation Of Fans
On 9 December the Association Of Tennis Professionals (ATP) launched a major global campaign, ‘This Is Tennis’, to introduce the organisation’s latest brand refresh ahead of the start of the new season. The campaign aims to promote both ATP players and tournaments with added dynamism and a tone of voice designed to enable tennis… Continue reading ATP Rebrands & Unveils ‘This Is Tennis’ Global Campaign To Target The Next Generation Of Fans
Comprehensive WTA Rebrand Led By New Logo & Integrated ‘For The Game’ Campaign
The start of December saw the Women’s Tennis Association (WTA) unveil a comprehensive brand refresh led by its first logo redesign in a decade and promoted through an integrated marketing campaign and player amplification. Alongside rolling out a new, simplified naming system for its tournaments, the WTA’s fresh corporate identity seeks to redefine the… Continue reading Comprehensive WTA Rebrand Led By New Logo & Integrated ‘For The Game’ Campaign
Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand
Women In Football (WIF) – a network of professionals working in the football industry committed to supporting and championing their peers – embarks on a new growth phase it rolled out a brand platform in October restating its purpose with a new manifesto and brand refresh. WIF – which focuses on sharing professional expertise,… Continue reading Non Profit ‘Women In Football’ Network Restates Its Manifesto And Launches New Brand
Arizona Coyotes Shout ‘Howl Yeah!’ With Edgier Brand Refresh Campaign By 9thWonder
The Arizona NHL hockey franchise teamed up with agency 9thWonder for a brand refresh campaign led by a new logo and ‘Howl Yeah’ rallying cry to further build and reflect the excitement around the team’s post-season matchup against the Nashville Predators at the start of August. The Arizona Cardinals – which were formed in… Continue reading Arizona Coyotes Shout ‘Howl Yeah!’ With Edgier Brand Refresh Campaign By 9thWonder
Rangers FC Kicks Off A New Era With An All Assets Brand And Digital ‘READY’ Refresh
8 July saw Rangers FC roll out a brand refresh, labelled ‘READY’, spanning its club-wide visual assets ranging from its crest and typeface to its mobile and digital platforms. Described as a brand evolution, the reworked branding launched alongside the key pillars in the club’s digital transformation project including a new website and app… Continue reading Rangers FC Kicks Off A New Era With An All Assets Brand And Digital ‘READY’ Refresh
LA Rams (& Nike) Videos Unveil Bright Splashy Brand Refresh, New Logo & Uniform Redesign
The Los Angeles Rams, who are poised to play their first season this autumn at their new (still under-construction) SoFi Stadium, unveiled a new logo, brand asset refresh and uniform (designed by Nike). Indeed, the refresh and redesign marked the first time that Nike had designed a new uniform and logo in conjunction with… Continue reading LA Rams (& Nike) Videos Unveil Bright Splashy Brand Refresh, New Logo & Uniform Redesign
‘Make Way’ Film Campaign Promotes The WNBA’s Optimistic Brand Refresh & Logo (& New AT&T Partnership)
The WNBA is getting a fresh look – a new logo, a new slogan and a new principal partnership with AT&T – to embrace the optimism of the women across the WNBA in building the next generation of fans. The league teamed up with innovation and design consultancy Sylvain Labs and began with a… Continue reading ‘Make Way’ Film Campaign Promotes The WNBA’s Optimistic Brand Refresh & Logo (& New AT&T Partnership)
World Chess Brand ID Refresh Puts Emotion Above Rationality For 2018 World Championships
The highly stylised, black and white graphic visual identity for the 2018 World Chess Championship has been generating plenty of interest and comment since the final head-to-head tournament began in London on 9 November. World Chess, the rights-holder to FIDE’s World Championships, worked with Moscow-based design consultancy Shuka to create what is described as a ‘thoughtful… Continue reading World Chess Brand ID Refresh Puts Emotion Above Rationality For 2018 World Championships
ATP Leverages London’s Nitto 2018 Finals To Unveil A New Brand Via ‘Love It All’ Global Campaign
Launched during the season-ending Nitto ATP Finals in London, the Association Of Tennis Professionals (ATP) rolled out a new campaign called ‘Love It All’ to introduce its new brand refresh. The international campaign is built around the central ‘Love It All’ message and tagline: one which aims to highlight the ‘unparalleled excitement and drama’ delivered by… Continue reading ATP Leverages London’s Nitto 2018 Finals To Unveil A New Brand Via ‘Love It All’ Global Campaign
Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
The ABB FIA Formula E Championship brand refresh reveals a new contemporary and disruptive visual identity that aims to widen the property’s appeal, boost its fanbase and distance it from other established motor racing rights holders. The new look has been inspired by the ‘rawness of urban city environment’ and design elements are layered and… Continue reading Formula E’s ‘Raw & Urban’ Brand Refresh Repositions Electric Series Away From Traditional Motorsports
Formula One Brand Refresh Led By New Logo & ‘New Era Awaits’ Video Reveal Aims To Broaden Appeal
Late November saw Formula One (F1) launch a new brand identity as new owners Liberty Media seek to re-engage its global fanbase. The brand refresh is spearheaded by a new logo, developed by Wieden + Kennedy London, which was unveiled via an integrated campaign leveraging the last race of the season – at Abu… Continue reading Formula One Brand Refresh Led By New Logo & ‘New Era Awaits’ Video Reveal Aims To Broaden Appeal
