‘Beyond entertainment. Beyond lifestyle. Juventus is an identity.’ At least that is the background tagline from design agency Interbrand describing its January brand refresh of one of Italy’s oldest and most beloved football teams. It may be steeped in history, have a cupboard stuffed with trophies and be able to boast more Italian fans… Continue reading Juventus ‘Black & White & More’ Refresh Inc. Logo, Films, Social, Events, Kit, Endorsers & Merchandise
Tag: Brand refresh
Tennis Australia & Landor Unveil Australian Open ‘AO’ Brand Identity & Logo Refresh
In October Tennis Australia unveiled a new dynamic brand identity for its flagship event – the Australian Open. Developed with brand consultant and design agency Landor Australia, the new tournament identity aims not just to reinforce the Australian Open’s ‘reputation for delivering worlds class experiences to fans and players’, but also to enhance its… Continue reading Tennis Australia & Landor Unveil Australian Open ‘AO’ Brand Identity & Logo Refresh
Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Cadillac continued its recent brand refresh with a major Oscars partnership that was led by three major new commercials debuting during the ABC awards ceremony telecast. The lead spot was released online in the days leading up to the Academy Awards while the other two were revealed for the first time in-show. At… Continue reading Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
JCPenney’s Spring Oscar Refresh & Realtime Vine
J. C. Penney, whichhas been the exclusive retail advertiser for the Academy Awards telecast every year since 2001, ran six spots during ABC’s 2014 broadcast all promoting its new Spring lines and featuring the brand’s new tagline ‘When it fits, you feel it’. This new tagline aims to celebrate the emotion that comes from… Continue reading JCPenney’s Spring Oscar Refresh & Realtime Vine
