A Nike sustainability initiative called ‘Get ‘Em Back In The Game’ launched in late Spring 2023 to encourage Nike owners to extend the lifespan of their products. Aimed at emphasising the importance of ongoing action and behavioural change and leveraging existing internal projects such as Nike’s ‘Move To Zero’ carbon commitment and external initiatives… Continue reading Nike & R/GA Encourage Us To Give Our Old Gear New Life in Latest Sustainability Campaign
Tag: Sky Brown
Volvo ‘For Life’ Brand Ad Stars GB Skateboarder Sky Brown & Chinese Paralympian Li Cuiqing
February saw Volvo Cars roll out a new brand platform titled ‘For Life’ which builds on the auto manufacturer’s long-standing reputation for safety and was launched by a team of famous faces ranging from Swedish pop star Seinabo Sey, to Paralympian Lui Cuiqing and professional skateboarder Sky Brown. These standout, skillful performers initially appear… Continue reading Volvo ‘For Life’ Brand Ad Stars GB Skateboarder Sky Brown & Chinese Paralympian Li Cuiqing
‘Our England’ Film Unveils The FA’s England Women’s UEFA Euro 2022 Squad
Late June saw singer-songwriter Joy Crookes team up with a crowd of celebrities and soccer stars for the launch of a film titled ‘Our England’ which both celebrates and reveals the England Women’s football squad for UEFA Women’s EURO 2022. The commercial features a young girl in her bedroom opening up her Panini football… Continue reading ‘Our England’ Film Unveils The FA’s England Women’s UEFA Euro 2022 Squad
Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s
5 November saw Yoplait launch a campaign promoting its first NFT (Non-Fungible Token) collection in partnership with Team GB skateboarding sensation and Tokyo 2020 bronze medalist Sky Brown via an initiative which sets out to raise money for Brown’s favourite charity Skateistan. Yoplait, the world’s largest market-by-market franchise brand of yogurt which is jointly owned… Continue reading Yoplait Partners With Team GB Skateboard Sensation Sky Brown & Charity Skateistan To Launch Unique NFT’s
Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes
Nike continued to expand its ‘Play New’ brand platform through October by telling stories about a group of young, dynamic athlete ambassadors from around the world who are changing the face of their sport and redefining the social construct of the modern athlete. The ‘New Idols, New Generation, New Excellence’ campaign strand, conceived by… Continue reading Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes
Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative
On 9 September Clif Kid, the Clif Bar owned food brand, aimed to engage younger consumers and inspire confidence in kids with a back-to-school campaign fronted by 13-year-old professional skateboarder Sky Brown. The Team GB Olympic medallist fronts a mobile augmented reality experience which enables children to wear Sky Brown’s own helmet in photographs… Continue reading Clif Kid Teams Up With Skateboard Star Sky Brown For ‘Sky’s The Limit’ AR Student Encouragement Initiative
Nike’s ‘Better’ Commercial Marks Kobe Bryant’s Birthday & Spearheads The Start Of Mamba Week
Nike dropped a tribute commercial to the late Kobe Bryant on 23 August to mark what would have been his 42nd birthday and to launch to start of ‘Mamba Week’. The 90-second spot, honours Bryant by urging all viewers to be ‘Better’ not only as athletes, but also as people. The video is narrated by… Continue reading Nike’s ‘Better’ Commercial Marks Kobe Bryant’s Birthday & Spearheads The Start Of Mamba Week
Visa Rolls Out Supportive Olympic-Themed Campaign Despite Tokyo 2020 Postponement
On 31 March, IOC partner Visa, began rolling out a series of ‘Do Your Part Like An Olympian’ videos fronted by members of its 90-strong team of Olympic and Paralympic ambassador athletes promoting messages of safety and sanitation during the Covid-19 pandemic. The new work, which repositions Visa’s planned Olympics campaign (which had already… Continue reading Visa Rolls Out Supportive Olympic-Themed Campaign Despite Tokyo 2020 Postponement
