Spotify leveraged its primary partnership with FC Barcelona around the March La Liga 2023 El Clásico by launching a limited edition team shirt honouring the success of Catalan singer Rosalía’s ‘Motomami’. On 19 and 25 March, for La Liga’s men’s and women’s matches between FC Barcelona and Real Madrid, the Spotify premiered an exclusive shirt… Continue reading Spotify Leverages FC Barca Tie-Up At El Clásico Via Catalan Singer Rosalía Shirt Initiative
Tag: Shirt
Messi, Pogba & Ronaldinho Thirst For More In Pepsi MAX ‘Nutmeg Royale’ Football Film Teaser
An action-packed, football-themed trailer from Pepsi MAX featuring regular ambassadors Leo Messi, Paul Pogba and Ronaldinho activates the soft drink’s UEFA partnership and accelerates its 2022 FIFA Men’s World Cup ambush activity The trailer teases the launch of the ‘Nutmeg Royale’ film which runs under the ‘Thirsty For More’ brand platform – a new… Continue reading Messi, Pogba & Ronaldinho Thirst For More In Pepsi MAX ‘Nutmeg Royale’ Football Film Teaser
New York City FC Sponsor Mastercard’s Local Small Business Sleeve Sponsor Contest Won By Sol Cacao
Mid May saw MLS side New York City FC (NYCFC) team up with sponsor Mastercard to offer brand exposure in the form of its shirt sleeve sponsorship to a small business in the club’s community to support local traders receiver from the pandemic. The initiative began at the start of 2021 when Mastercard and… Continue reading New York City FC Sponsor Mastercard’s Local Small Business Sleeve Sponsor Contest Won By Sol Cacao
Coke’s ‘Make Your Home The Home End’ EPL Kickoff Campaign ‘Watch From Home’ Box Surprise Spots
Coca-Cola promoted its Zero Sugar product through a new strand of its new ‘Home End’ Premier League Season activation built around a series of social spots starring player ambassadors Harry Kane, Marcus Rashford and Alex Oxlade-Chamberlain surprising deserving fans by turning up on their doorsteps out of the blue with a special ‘Watch From Home’… Continue reading Coke’s ‘Make Your Home The Home End’ EPL Kickoff Campaign ‘Watch From Home’ Box Surprise Spots
UEFA Shirt & Social Spot Led Key Worker ‘Thank You’ Leverages Champions & Europa League Restarts
As UEFA’s leading club competition resume after the pandemic enforced shut down, European football’s governing body has launched a campaign to say ‘Thank You’ to all the key workers for their tireless and brave work on the pandemic frontline. The most high profile strand of the initiative sees the shirts of every player competing… Continue reading UEFA Shirt & Social Spot Led Key Worker ‘Thank You’ Leverages Champions & Europa League Restarts
Umbro/Werder Bremen New 20/21 Season ‘Raute Lebenslang Raute (Rhombus For Life)’ Kit Launch
Umbro and Werder Bremen’s new ‘City’ shirt launch campaign for its 20/21 season kit revolves around the club’s rhombus logo (for those of you wondering, that’s a quadrilateral whose four sides all have the same length) and features stars from the club’s men’s and women’s teams holding out a single hand to form one half of… Continue reading Umbro/Werder Bremen New 20/21 Season ‘Raute Lebenslang Raute (Rhombus For Life)’ Kit Launch
Rangers FC Kicks Off A New Era With An All Assets Brand And Digital ‘READY’ Refresh
8 July saw Rangers FC roll out a brand refresh, labelled ‘READY’, spanning its club-wide visual assets ranging from its crest and typeface to its mobile and digital platforms. Described as a brand evolution, the reworked branding launched alongside the key pillars in the club’s digital transformation project including a new website and app… Continue reading Rangers FC Kicks Off A New Era With An All Assets Brand And Digital ‘READY’ Refresh
Philips Interactive Eindhoven Marathon Shirts Show The Way To the Nearest Defibrillator
Local behemoth business Phillips designed unique running shirts for the 2019 Eindhoven Marathon to show runners and spectators the way to the nearest Automated External Defibrillator (AED). The initiative, part of the brand’s race partnership (it is one of 10 Innovation Partners of the mass participation race), saw three runners wear the specially designed… Continue reading Philips Interactive Eindhoven Marathon Shirts Show The Way To the Nearest Defibrillator
New Nike Snapchat Lens Supports Social Sharing Of New USWNT Home & Away World Cup Kit
As the 2019 FIFA Women’s World Cup draws closer and the US Women’s National Team (USWNT) kick-off their pre-tournament warm up competition, Nike teamed up with Snapchat to offer a lens that enables fans to show their support, try on the new home and away shirt and shop it at Nike.com. Nike marketers have created… Continue reading New Nike Snapchat Lens Supports Social Sharing Of New USWNT Home & Away World Cup Kit
DHL’S CAMPAIGN ‘DHL UNITED. DELIEVRED.’ & PARTNERSHIP WITH MANCHESTER UNITED FC
DHL’s vision is to be the ‘Logistics Company for the World’ and company purpose is ‘Connecting People. Improving Lives.’: connecting people is at the heart of what DHL does and its ‘United Delivered’ activation brings this mission to connect people and businesses around the world to life and ensures that DHL plays an important role… Continue reading DHL’S CAMPAIGN ‘DHL UNITED. DELIEVRED.’ & PARTNERSHIP WITH MANCHESTER UNITED FC
Swedish Women’s Football Team Replace Shirt Names With Empowering Messages Of Equality
Early March saw an inventive initiative from the Swedish women’s football team which replaced the players’ names on the back of their shirts with empowering messages in a kit campaign that aims to inspire women. The #InYourName campaign, which was a collaboration between the team, the Swedish Football Association and its kit partner Adidas, saw… Continue reading Swedish Women’s Football Team Replace Shirt Names With Empowering Messages Of Equality
Big Betsy Promos NBA’s 76ers/StubHub 1st Major US Team Shirt Logo Deal
After an awful losing season (with 72 defeats and just 10 wins), the Philadelphia 76ers are celebrating two firsts: they won the first pick in this year’s NBA Draft Lottery and they have become the first team in the four traditional major US sports league’s to sign a shirt sponsorship deal. The team’s on-jersey logo… Continue reading Big Betsy Promos NBA’s 76ers/StubHub 1st Major US Team Shirt Logo Deal
