AT&T leveraged its status as the Official 5G Innovation Partner of the NBA at the 2022 All-Star Weekend in Cleveland through a set of on-site and at-home experiences backed by digital-first content which focused on promoting the brand’s innovative approach and new technologies led by 5G. The multi-strand activation programme spanned personalised, immersive and… Continue reading AT&T Activation Brings Fans A Taste Of The Future For 2022 NBA All-Star Weekend
Tag: At-Home
Heineken Contest Offers Fans ‘Pit Wall Bar’ Immerse Home Experience For 2021 Race Season
Late April saw Formula One (F1) global partner Heineken launch a list- and follower-building activation in the form of a competition offering fans a chance to win their own 2021 season ‘Pit Wall Bar’ for the home. Based on the insight that not only have the majority of F1 fans never attended a race… Continue reading Heineken Contest Offers Fans ‘Pit Wall Bar’ Immerse Home Experience For 2021 Race Season
Geico Teams Up With League as Presenting Partner Of ‘NHL Fan Skills At Home’ Insta/TikTok Initiative
Insurer Geico teamed up with the NHL between March and April for a fan focused Instagram and TikTok campaign called ‘Fan Skills At Home’ offering hockey lovers a chance to show off their creative skills. Launched at the start of March and runs through until 28 April, ‘NHL Fan Skills At Home Presented by… Continue reading Geico Teams Up With League as Presenting Partner Of ‘NHL Fan Skills At Home’ Insta/TikTok Initiative
Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans
Early February saw Southampton FC partner Sportsbet.io launch a club VIP experience using virtual reality to recreate the match day magic and offer unique behind-the-scenes teams insights for fans at home. The crypto sportsbook, which seeks to leverage its Southampton rights to inform, educate and engage football fans around the topic of cryptocurrency, also… Continue reading Sportsbet.Io Creates New VR Hospitality Experience For Southampton Fans
Stella Artois Links Up With Blue Apron, Eli Manning & Victor Cruz To Serve At-Home Super Bowl Menu
As an official sponsor of the NFL, the AB-InBev brand Stella Artois partnered with US ingredient-and-recipe meal kit service Blue Apron premium delivery menu for their Super Bowl LV home-gate in an initiative called ‘Stella Stadium Bites’. The promotional campaign for the four recipes (paired of course with Stella and a gift set of… Continue reading Stella Artois Links Up With Blue Apron, Eli Manning & Victor Cruz To Serve At-Home Super Bowl Menu
Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium
As part of its umbrella ‘Made For Watching Football’ NFL kickoff activation, Pepsi brought Los Angeles football fans some virtual gameday action with a 13 September season opener experience of the new SoFi Stadium….at home. Pepsi, the official soft drink of SoFi Stadium and Hollywood Park, hosted entertainment, food, kit and fan-based activations with… Continue reading Pepsi’s Pre-Game At-Home Experience Offers Fans A Taste Of New LA Rams & LA Chargers SoFi Stadium
NFL Partner Pepsi Delivers ‘Tailgate In A Box’ To Football Fans Hungry For Home Game Day Experience
At the end of August, two weeks ahead of the start of the 2020 NFL season, sponsor Pepsi launched a competition for ‘Tailgate In A Box’ kits to football fans forced to watch the season opening games from home due to the pandemic. The activation tactic seeks to keep the famous American Football pre-game… Continue reading NFL Partner Pepsi Delivers ‘Tailgate In A Box’ To Football Fans Hungry For Home Game Day Experience
Reebok India Helps People Stay Fit Whilst Social Distancing Via #WorkOUTfromHome
Reebok India launched a series of home workouts to harness the power of fitness called #WorkOUTfromHome. The initiative, developed with agency 22feet Tribal Worldwide, is an Instagram based series of virtual workouts fronted by a team of Indian athlete ambassadors including Katrina Kaif and Malaika Arora, as well as certified Reebok India’s trainers. … Continue reading Reebok India Helps People Stay Fit Whilst Social Distancing Via #WorkOUTfromHome
Ukactive & Nike Launch ‘Move Crew’ Programme To Keep Kids Active During Covid-19 Lockdown
Nike and ukactive have partnered on a new programme to keep UK children aged between 7 and 12 years old active during the coronavirus lockdown called ‘Move Crew’. The service sets out to support kids keeping up the recommended target of 60 minutes of daily exercise during the Covid-19 crisis and was developed using… Continue reading Ukactive & Nike Launch ‘Move Crew’ Programme To Keep Kids Active During Covid-19 Lockdown
Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
A new strand of Budweiser Canada’s year-long hockey initiative sees the beer’s marketers stick its goal-synched ‘Red Light’ technology in a branded beer glass. So, as of 5 September, hockey loving beer drinkers will see their glass light up in real-time every time their favourite NHL team scores. These wi-fi linked beer glasses… Continue reading Budweiser Extends Ice Hockey ‘Red Light’ Initiative To Smartphone Linked Wi-Fi Beer Glasses
NHL & GoPro’s #MyPlayoffsMoment Drives Fan-Film Playoff Stories
The National Hockey League (NHL) has linked with partner GoPro to invite fans to share their own 2015 Stanley Cup Playoffs videos for a social and digital campaign called ‘My Playoff Moments’. Across its own social media and digital channels, the NHL is encouraging hockey lovers around the world to submit their personal playoff… Continue reading NHL & GoPro’s #MyPlayoffsMoment Drives Fan-Film Playoff Stories
NHL’s Sharks’ At-Home. Real-Time, Sofa Shake Sensation
First we had Foxtel’s ‘Alert Shirt’, then came the Atlanta Falcons in stadium ‘Rumble Seats’ and now the NHL’s San Jose Sharks ‘Shake My Couch’. Just feel the hockey pain….from the comfort of your home settee! The Sharks are partnering with Comcast SportsNet California and The Guitammer Company on a new pilot programme… Continue reading NHL’s Sharks’ At-Home. Real-Time, Sofa Shake Sensation
