Tennis lovers, Serena fans, old school gamers and Snapchatters can replay every major title match of Serena Williams’ glittering career as Gatorade leverages excitement around the US Open with a Snapchat game called ‘Serena Williams’ Match Point’. Designed to be an accessible, 8-bit style game experience recreating her legendary career of winning tennis Grand… Continue reading Gatorade & ESPN Leverage US Open Via ‘Serena Williams Match Point’ 8-Bit Snapchat Game
Tag: Serena Williams
Chase’s ‘Master The Open’ Spans Roof Logo, On-site & On-Line Utilities, Streaming & Serena App Ads
JPMorgan Chase, the US Open Tennis Championships main sponsor, is activating around its highly visible old school branding on the new roof over the tournament’s main Arthur Ashe stadium (the world’s largest tennis stadium). The brand logo and name ‘Chase’ now appear in two places on the north and south sections of the retractable… Continue reading Chase’s ‘Master The Open’ Spans Roof Logo, On-site & On-Line Utilities, Streaming & Serena App Ads
Nike Celebrates Serena’s Wimbledon Success With ‘Unlimited’ Willpower Led Work Linked To Rio
Nike explores just what makes Serena Williams such a stunningly successful tennis player after winning her 22nd Grand Slam title at Wimbledon with a campaign focusing on her unlimited willpower. Rolled out on 9 July, just hours after Serena triumphed at The Championships for the seventh time, the campaign links to Nike’s ongoing Rio 2016… Continue reading Nike Celebrates Serena’s Wimbledon Success With ‘Unlimited’ Willpower Led Work Linked To Rio
Serena, Usain, Paul & April Motivated By Young Selves In Gatorade ‘Love Of Sport’ Olympic Work
Gatorade sports endorsers are visited by their younger selves in the TV spot that spearheads Gatorade’s inspirational and youth sports support ‘For The Love Of Sport’ Olympic marketing campaign. The Pepsi-owned energy drink is using its flagship brand ambassadors – including Serena Williams,Usian Bolt, Paul George and April Ross – to ambush official Olympic… Continue reading Serena, Usain, Paul & April Motivated By Young Selves In Gatorade ‘Love Of Sport’ Olympic Work
Serena Williams Talks With IBM Watson In Australian Open AI Activation
IBM is activating its rights as an official partner of the Australian Open, with a Serena Williams fronted campaign focusing on its Watson artificial intelligence programme (which also drives its Grand Slam tennis data service). The tech and consulting company’s tournament campaign is spearheaded by a commercial featuring Williams in conversation with IBM Watson… Continue reading Serena Williams Talks With IBM Watson In Australian Open AI Activation
Serena Steals The US Open 2015 Sponsorship Spotlight
Sometimes (even after her semi-final defeat) it seemed like all the tennis talk and all the US Open sponsorship spots were focused on just one player – Serena Williams. Perhaps this shouldn’t be surprising as it was her attempt to become the first woman to win all the Major titles in the same calendar-year… Continue reading Serena Steals The US Open 2015 Sponsorship Spotlight
Beats’ Serena Williams ‘Rise’ > Long-Form Storytelling + Subtle Cross Promotion
Beats By Dre is leveraging interest in the US Open and in Serena Williams’ attempt to equal the all-time Grand Slam titles record with a multi-product promotion, long-form film called ‘Rise’. Themed around an ‘adversity’ and ‘comebacks’ strand of Serena’s career story, this campaign is about training hard, dedication, determination and commitment in the… Continue reading Beats’ Serena Williams ‘Rise’ > Long-Form Storytelling + Subtle Cross Promotion
Gatorade Celebrates ’21 Serena Slams’ Via TV, Art, Outdoor & Digital Campaign
Coinciding with the start of the US Open, Gatorade has launched an integrated campaign celebrating Serena Williams’ 21 grand slams that spans TV, outdoor art and digital. Leveraging her attempt to win an all-time record-tying 22nd major win at the 2015 tournament in Queens (New York), the campaign celebrates her career to date: charting… Continue reading Gatorade Celebrates ’21 Serena Slams’ Via TV, Art, Outdoor & Digital Campaign
Rebel Kyrgious Fronts Beats By Dre ‘Play Your Own Rules’ Wimbledon Ambush
To misquote Oscar Wild, it seems it’s true that ‘life imitate ads more than ads imitate life’. After all, Australian tennis star Nick Kyrgios foul-mouthed tirade on day three of Wimbledon 2015 mimicked his new Beats By Dre commercial which mocks the tennis rule that ‘audible obscenities are strictly prohibited’. Express yourself by… Continue reading Rebel Kyrgious Fronts Beats By Dre ‘Play Your Own Rules’ Wimbledon Ambush
MJ Fronts Gatorade ‘Sweat’ Spot Promoting ‘Sweat The Best’ Endorser Experiences
Gatorade loves sweat so much that its latest campaign is a poetic paean to perspiration. In its attempt to convince consumers that ‘not all sweat is created equal’ the sports drink giant has turned to iconic brand ambassador Michael Jordan to narrate an epic new sweat-soaked commercial. The spot, created by agency TBWA\Chiat\Day,… Continue reading MJ Fronts Gatorade ‘Sweat’ Spot Promoting ‘Sweat The Best’ Endorser Experiences
Chase Launches Sports Ambassador Led ‘Masters’ Campaign During The Masters
JP Morgan Chase extended its ongoing ‘So You Can’ marcoms concept with a new athlete ambassador-led campaign called ‘Masters’ that rolled out during 2015’s first golf major and yet, despite being sport-themed and running during baseball and tennis programming, was oddly unrelated in any way to the golf tournament with which the initiative shares a… Continue reading Chase Launches Sports Ambassador Led ‘Masters’ Campaign During The Masters
Gatorade 50th Birthday TVC (& Enhanced Online Spot) Celebrates Sponsorships
Gatorade tuns 50 in 2015 and it has kicked off its celebrations with a new ad featuring 50 iconic athletes, teams and moments in which the sports drink played a partnership role. The spot, called ‘50’, features a slew of big name Gatorade athlete ambassadors and team partners – from Michael Jordan and Derek… Continue reading Gatorade 50th Birthday TVC (& Enhanced Online Spot) Celebrates Sponsorships
