For the launch of the 2021/22 season home shirt, Puma and Olympique de Marseille (OM) launched a punchy ‘Marseille In The Blood’ campaign which puts cultural specificity at the core of the creative. Developed in harness with agency La Fourmi, the campaign aims to tell a story of Marseille pride, passion and energy –… Continue reading Puma Launches Olympique de Marseille 2021/22 Season Kit Via ‘Marseille In The Blood’ Campaign
Tag: Puma
Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections
April saw Puma launch a new summer brand campaign called ‘Only See Great’ which was inspired by Jay-Z and which will act as a marketing platform for multiple product and performance collection launches through the sporting events of summer 2021 such as UEFA’s Euro 2021, the Formula One Championships, the Copa America and the Olympic… Continue reading Puma’s Jay-Z Inspired ‘Only See Great’ Brand Campaign Lays Groundwork For Summer Sporting Event Collections
Puma’s ‘Foot Tapping’ Interactive Social Campaign For Mirage Tech Sneakers Let’s Feet Make The Music
In Southeast Asia Puma launched an innovative regional campaign called ‘Foot Tapping’ in March which promoted its latest Mirage Tech sneakers and spanned in-store, online and social campaign for Singapore, Indonesia and Malaysia. Working with agency UltraSuperNew Singapore, the restyled trainer launch campaign was inspired by the world of Electronic Dance Music (EDM) and… Continue reading Puma’s ‘Foot Tapping’ Interactive Social Campaign For Mirage Tech Sneakers Let’s Feet Make The Music
Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership
On 18 March Puma unveiled a new campaign promoting its fresh partnership with suicide prevention charity Campaign Against Living Miserably (CALM) introducing a joint initiative tackling the stigma around mental health. The initiative, which is linked to Puma’s recent return to the running category, sees the pair set out to both raise funds and… Continue reading Puma Link Up With CALM For A ‘Spark Change’ Campaign, Run & Collection To Promote Mental Health Partnership
Puma & Palmeiras ‘Wherever It Is Green’ Kit Launch Campaign Builds Passion Beyond The Pitch
Puma’s new 2021 season Palmeiras home and away shirt marketing campaign, called ‘Wherever It Is Green, We Live’, speaks of the strong sense of belonging and of the value of club communities that unites soccer fans. The launch work sets out to portray the essence and passion of Palmeiras football fans: one of Brazil’s… Continue reading Puma & Palmeiras ‘Wherever It Is Green’ Kit Launch Campaign Builds Passion Beyond The Pitch
Music Super Star Dua Lipa Seeks To Inspire Women In Puma’s Global, Year-Long ‘She Moves Us’ Campaign
The start of March, saw Puma launch a year-long campaign called ‘She Moves Us’ which seeks to inspire women worldwide in 2021 and which is fronted by new brand ambassador Dua Lipa. Fronted by the singer/songwriter, the marketing initiative spans videos, talks and interviews with female ambassadors and is led by a hero spot… Continue reading Music Super Star Dua Lipa Seeks To Inspire Women In Puma’s Global, Year-Long ‘She Moves Us’ Campaign
Neymar Jr Crazy CGI Spot Fronts Puma’s ‘The Crazy World Of Future Z’ Campaign
An adrenaline-fuelled spot, called ‘Lock In. Drive Team Crazy’, spearheads Puma’s launch campaign for the new Future Z football boot. Fronted by athlete endorser Neymar Jr, the PSG striker dazzles viewers, fans and on-screen opponents with his skills, tricks, flicks and fantastic footwork to drive home the boots’ positioning as footwear for dynamic and… Continue reading Neymar Jr Crazy CGI Spot Fronts Puma’s ‘The Crazy World Of Future Z’ Campaign
‘Pasta Maradona’ Brand Ad Campaign Launched In Italy Before Argentinian Football Legend’s Death
Shortly before his death, Argentinian football icon and Fc Napoli legend Diego Maradona joined forces with Italian pasta brand Paone to create the ‘N. 10 Diego’ pasta brand. The promotional campaign – spanning print, outdoor and digital content – for the new player-branded range launched in late 2020 a few weeks before his death… Continue reading ‘Pasta Maradona’ Brand Ad Campaign Launched In Italy Before Argentinian Football Legend’s Death
Virtual Influencer Maya Spearheads Puma’s South East Asia Social Campaign for Future Rider
Maya isn’t real. She’s just a computer-generated model created specifically to be a virtual influencer. View this post on Instagram Hi I’m Maya. My database is loaded and I’ve chosen Southeast Asia as my co-op. Will you show me the way? Post a picture of yourself on IG or IG stories and tag me… Continue reading Virtual Influencer Maya Spearheads Puma’s South East Asia Social Campaign for Future Rider
Puma India Launches Instagram-Led Augmented Reality Filter & Retro Gaming ‘Play On’
Puma India launched its new ‘Play On’ sneaker pack (Future Rider and Style Rider) with a digital campaign centred on Instagram that included augmented reality and retro games. The campaign’s objective was to drive engagement and awareness about the new colourways of the Rider franchise. The campaign, which was conceptualised and created by… Continue reading Puma India Launches Instagram-Led Augmented Reality Filter & Retro Gaming ‘Play On’
Serena Williams, Megan Rapinoe & Team Front Nike’s International Women’s Day ‘One Day’ Film
Nike rolled out an inspirational ad for International Women’s Day (IWD) to deliver a message of empowerment but highlighting the achievements of some of its biggest female athlete ambassadors such as Serena Williams and Megan Rapinoe. Seeking to inspire women around the world, the 60-second spot comes with a voiceover stating that one day we… Continue reading Serena Williams, Megan Rapinoe & Team Front Nike’s International Women’s Day ‘One Day’ Film
Puma Leverages NBA All-Star With Targeted Hologram Ads To Launch New Sky Dreamer
Puma launched its new Sky Dreamer trainer through a campaign spearheaded by outdoor holograms in Chicago to leverage the 2020 NBA All-Star Weekend. The sneaker drop was led by a set of on-street smart media displays projecting 3D visuals of the shoe alongside Puma-branded basketballs on the roofs of parked cars near Chicago landmarks.… Continue reading Puma Leverages NBA All-Star With Targeted Hologram Ads To Launch New Sky Dreamer
