Late April saw Puma take on official sponsor Adidas and market leader Nike by rolling out the first of the big football footwear campaigns for Euro 2016 with a ‘Play Loud’ spot extending its #ChooseTricks initiative. Promoting the latest edition of its ‘Tricks’ boot range, worn by several of its star player endorsers through… Continue reading Puma Player-Led Euros ‘Play Loud #ChooseTricks’ Built On Noisy Colour Cut Through
Tag: Puma
Rihana Fronts Next Phase of Puma’s #NoMatterWhat Training Initiative
Sportswear brand Puma adds an extra, non-sports dimension to its current #NoMatterWhat ‘training’ initiative with a US campaign strand fronted by pop star Rihanna. Spearheaded by a striking black and white video that centres on stylish images of key moments in the Barbados-born star’s life are projected on her body. The artist herself… Continue reading Rihana Fronts Next Phase of Puma’s #NoMatterWhat Training Initiative
Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch
Puma celebrates its launch campaign for Arsenal’s new 2015-16 home kit with a 15 June campaign ‘#PoweredByFans – #Forever Arsenal’ led by both a short online film and a live event at the Emirates. The short film, posted online at Puma’s website (www.puma.com/arsenal) and screened at the Emirates stadium event, aims to celebrate the… Continue reading Puma’s #PoweredByFans Arsenal Kit Reveal Blends Live Event & Digital Launch
Arsenal & Puma Launch World’s First Left-Footed Football
Arsenal and kit partner Puma joined forces to create the world’s first football designed for left-footed players. The left-footed ‘evoPOWER’ has been developed by Puma technologists to increase the accuracy, power and precision of left-footed players. The campaign is led by a comic spot featuring a technical explanation from Puma senior product line… Continue reading Arsenal & Puma Launch World’s First Left-Footed Football
Puma Projection & Teasers Launch New Arsenal Strips
Puma rolled out its first official Arsenal kit on 10 July and to launch the Gunners 2014/15 Kit Trilogy it hosted a unique visual stunt in the form of a 20 metre high water projection on the River Thames. The evening projection across the water with a backdrop of the giant London Eye wheel,… Continue reading Puma Projection & Teasers Launch New Arsenal Strips
Henry Fronts Puma FC: New Virtual Football Community
As Europe’s 2013/14 football season kicks off, Thierry Henry is the launch face for Puma’s new virtual football community – ‘Puma Football Club’. Based around a central web platform at www.pumafootballclub.com, the sports equipment brand is inviting soccer supporters around the world to complete a set of fun football challenges, win prizes and get… Continue reading Henry Fronts Puma FC: New Virtual Football Community
Puma’s Bolt Viral Ambushes Adidas at IAAF’s Moscow 2013
In the lead up to the 2013 IAAF World Athletics Championships in Moscow Puma rolls out a new campaign fronted by super star Usain Bolt campaign A new video featuring the world’s fastest man, who recently reiterated his twin Moscow objectives of winning medals and lowering his own world records, shows him preparing for… Continue reading Puma’s Bolt Viral Ambushes Adidas at IAAF’s Moscow 2013
Puma Offers UGC Cash For Nature Of Performance Ads
Puma hopes 2013 will be a pioneering year as it aims to re-energise the brand via a fresh platform – The Nature Of Performance – which underpins a new inspirational position, creative approach and marketing campaign One of its first new innovative steps is to offer consumers cash to create user generated content to… Continue reading Puma Offers UGC Cash For Nature Of Performance Ads
Puma’s Pop Up City Backs Il Mostro Volvo Race
Part pop up store, part wondering brand destination – Puma City is backing the sports brand’s sponsorship of iL Mostrosailing’s Volvo Ocean Race bid and is coming to a quayside near you. The building, which is on tour of the harbours used as bases in the 2008/9 Volvo Ocean Race, is an 11,000… Continue reading Puma’s Pop Up City Backs Il Mostro Volvo Race
Puma Launches Africa Unity Kit In ‘Play For Life’ Initiative
With a heritage of supporting selected African teams at big competitions, Puma’s ‘Play For Life’ World Cup CSR campaign was inspired by Africa’s sun, sky and soil. At the core of the initiative, the brand created an ‘Africa Unity Kit’ – the world’s first pan continental football kit, to be worn by Puma’s African… Continue reading Puma Launches Africa Unity Kit In ‘Play For Life’ Initiative
