Leveraging interest around the pre Draft NFL Scouting Combine, Adidas is offering any college athlete who beats running back Chris Johnson’s 40-yard dash record their very own island. If, that is, they do it wearing a pair of Adidas adizero 5-Star 40 cleats. Elite US college football stars showcase their skills and athleticism in… Continue reading Adidas Leverages NFL Combine With Island Paradise Prize For 40-Yard Dash Record Breaker
Tag: Prize
‘Ballentine’s Golf Club’ Launches McGinley Fronted ‘Call The Shots’ Interactive Game Video
A few days ahead of the first tee-time, Ballentine’s whisky leverages Ryder Cup excitement by offering golf fans a chance to take on Ryder Cup legend Paul McGinley in an interactive video called ‘Call The Shots’. This virtual game, developed with production outfit Just So, at Ballantine’s Golf Club sees users play McGinley on… Continue reading ‘Ballentine’s Golf Club’ Launches McGinley Fronted ‘Call The Shots’ Interactive Game Video
Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
Ford has linked up with Uber to activate the automotive giant’s new NFL partnership by enabling lucky football fans a chance to order their own Ford trucks for tailgating at games The activation sees Ford and the tech-led ride-sharing and taxi company deliver an ‘F-Series Super Duty’ truck for use during NFL games – complete… Continue reading Ford & Uber Offer NFL Fans An Official F-Series ‘Tough Ticket Tailgating Truck’ Game Package
Joe Root Fronts Vitality’s #WheresYourWicket Social Everyday Exercise Episodes
On the eve of the final England v Pakistan Test, Vitality, which has sponsored UK cricket test match grounds since 2014, launches a new cricket campaign on social media led by ambassador and England batsman Joe Root. The campaign revolves around a set of short film cricket skills and drills demonstrations and the twist… Continue reading Joe Root Fronts Vitality’s #WheresYourWicket Social Everyday Exercise Episodes
Reebok Instagram ‘Hunt the Pump’ Virtual Run Treasure Hunt
Reebok has rolled out an Instagram-led campaign – Hunt For The Pump – to enable followers to virtually run through the streets of San Francisco and be in with a chance to win a pair of new Reebok ZPump Fusion running shoes. This social game takes players on a virtual run on the roads… Continue reading Reebok Instagram ‘Hunt the Pump’ Virtual Run Treasure Hunt
Kraft Hockeyville Goes To The USA & Climaxes In Sylvan Lake
The build up to the 2014/15 NHL season saw two major strands of Kraft’s legendary ‘Hockeyville’ sponsorship initiative: firstly the league sponsor announced it was extending the award-winning campaign across the border into the USA and secondly the culmination of last year’s activation exploded under a cloudless sky in the small community of Sylvan Lake,… Continue reading Kraft Hockeyville Goes To The USA & Climaxes In Sylvan Lake
Tag Heuer & Glacier Express Railway’s Social Gaming App
In a slightly unusual brand alliance between a watch brand and a railway company, October saw Tag Heuer promote its new Aquzracer Glacier Express Railway timepiece through an innovative social gaming app called ‘Mystery On Board’. More corporate partnership than sponsorship, nevertheless this is an interesting brand alliance initiative that sees the premium Swiss… Continue reading Tag Heuer & Glacier Express Railway’s Social Gaming App
Lenovo Fantasy NFL Real Coach Contest & Webisodes
Lenovo has begun activating around its new NFL sponsorship by launching a ‘Fantasy Coach of the Year’ contest which will see the winner select one of the 2014 Pro Bowl squads. Fantasy football games have become staple fodder for a number of sports, but Lenovo have freshened up the NFL’s official game by adding… Continue reading Lenovo Fantasy NFL Real Coach Contest & Webisodes
