UEFA Euro 2022 partner LinkedIn acted its rights around the tournament in the host country through a campaign called ‘Follow In Her Footsteps’ that promoted the importance of role models The business-focused social networking outfit teamed up with agency partner VCCP to create an integrated UK campaign highlighting the importance of role models within… Continue reading LinkedIn Activates Euro 2022 Tie-Up Via ‘Follow In Her Footsteps’ Campaign & Carol Thomas Partnership
Tag: Official Partner
NFL Candy Bar Snickers Crowns Winner As Football Fans Celebrate ‘Rookie Mistakes’
Ever since the start of the NFL season back in September 2021, Snickers has been encouraging and incentivising football fans to socially share moments when they’ve messed up in parallel with pro player mistakes and, on at the start of February (ahead of the season-ending Super Bowl), the chocolate bar finally crowned the ‘SNICKERS Rookie… Continue reading NFL Candy Bar Snickers Crowns Winner As Football Fans Celebrate ‘Rookie Mistakes’
Comcast Business Beijing 2022 ‘Ready For Anything’ Campaign Tells Tales Of Perseverance/Resilience
For its 2022 Winter Olympics campaign, US-based multinational telecoms conglomerate Comcast activated its IOC and Team USA partnerships through a campaign from its business division called ‘Ready For Anything’ which kicked-off with an ad spotlighting US Paralympic snowboarder Mike Schultz. The 60-second launch spot, which was developed in harness with agency Goodby Silverstein & Partners, tells… Continue reading Comcast Business Beijing 2022 ‘Ready For Anything’ Campaign Tells Tales Of Perseverance/Resilience
Jacob’s Creek Activates ICC Tie-Up For T20 World Cup Via ‘A Drop Worth Sharing’ Campaign
In mid-October, as the T20 Men’s World Cup got under way in UAE and Oman, Jacob’s Creek rolled out a new campaign activating its rights as an official ICC partner Focused on the theme of ‘shareability’, the campaign was titled ‘A Drop Worth Sharing’ and was created in harness with agency Cummins&Partners. Seeking… Continue reading Jacob’s Creek Activates ICC Tie-Up For T20 World Cup Via ‘A Drop Worth Sharing’ Campaign
CRED, Kapil Dev & Ranveer Singh Celebrate IPL 2021 Climax Via ‘Great For The Good’ Campaign
Payments platform CRED rolled out the sixth and final film in its ‘Great For The Good’ IPL 2021 activation in mid-October which featured Indian cricket legend Kapil Dev trying to mimic Bollywood star Ranveer Singh by wearing the kind of outrageous outfits the country has become accustomed to seeing the actor wear. The idea… Continue reading CRED, Kapil Dev & Ranveer Singh Celebrate IPL 2021 Climax Via ‘Great For The Good’ Campaign
TikTok Teams Up With Dark Horses To Launch ‘Where The People Play’ Euro 2020 Sponsor Campaign
24 May saw TikTok launch a campaign celebrating the return of fans to the beautiful game to leverage the build-up to the rescheduled UEFA Euro 2020. After the kick off had been delayed for 12-months due to the pandemic, the short form video social platform’s global campaign seeks to capture the excitement of a… Continue reading TikTok Teams Up With Dark Horses To Launch ‘Where The People Play’ Euro 2020 Sponsor Campaign
Mountain Dew Celebrates Indy 500 With Flag-Led Eco ‘Project Green Means Go’
Launched on 5 May, official Indy 500 sponsor Mountain Dew launched a combined campaign and sweepstakes called ‘Project Green Means Go’ to celebrate the 2021 Indianapolis 500 which is based around installing green flags with inspiring messages from residents throughout a city park. The PepsiCo beverage brand’s ‘Project Green Means Go’ aims to drive… Continue reading Mountain Dew Celebrates Indy 500 With Flag-Led Eco ‘Project Green Means Go’
Don’t Drink & Start A League – Heineken & UEFA Champions League
On 18 April 2021 a group of 12 leading European football clubs issued a statement unveiling their plans to form a breakaway Super League and just two days later the project had collapsed due to overwhelming anger and opposition and Heineken – a partner of the UEFA Champions League (which would likely have been damaged… Continue reading Don’t Drink & Start A League – Heineken & UEFA Champions League
Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership
A joint online and PR campaign launched on 15 March to promote the new partnership between Oakley and the World Surf League (WSL) which saw the former become the Official Eyewear and PPE Partner of professional surfing’s global governing body. The tie-up was announced via a campaign led by a hero ‘starting a new… Continue reading Action-Packed Oakley Film Unveils New World Surf League Official Eyewear & PPE Partnership
Messi, Pogba, Sancho & Van De Sanden Kick Off TikTok #PepsiChallenge
Leveraging the next round of Champions League matches, UEFA partner Pepsi offers fans from all over the world a chance to socially play together with their football idols on TikTok via the #PepsiChallenge. Kicking off a two-phase campaign, the #PepsiChallenge on TikTok features a series of fun, skill-filled spots which encourage users to duet… Continue reading Messi, Pogba, Sancho & Van De Sanden Kick Off TikTok #PepsiChallenge
Toyota Leverages IPC, IOC & Team USA Sponsorships Via ‘Jessica Long Story’ Super Bowl LV
Toyota leverages its multiple partnerships with Team USA, the IPC and the IOC in its Super Bowl LV commercial which tells the story of US Paralympic swimmer Jessica Long. 13-time gold medal winner Long’s life story is one of an unsinkable spirit: the storytelling spot charts her journey from a Russian orphanage to her adoption by… Continue reading Toyota Leverages IPC, IOC & Team USA Sponsorships Via ‘Jessica Long Story’ Super Bowl LV
Oakley Unites Some Of The NFL’s Best For ‘We Shape the Future’ Kickoff Campaign
48 hours ahead of the new season kickoff, NFL sponsor Oakley launched a new campaign called ‘Season Two: We Shape The Future’ promoting the start of the second year of the brand’s official on-field partnership with the USA’s biggest sport league. ‘We Shape the Future’, which seeks to unite Team Oakley athletes in their… Continue reading Oakley Unites Some Of The NFL’s Best For ‘We Shape the Future’ Kickoff Campaign
