If you think former players spend their retirement sat at home watching football on TV then the opening scenes of Adidas’ latest World Cup ‘All In Or Nothing’ initiative, ‘House Match’, confirm your suspicions. But when legends Beckham and Zidane then challenge current stars Gareth Bales and Lucas Moura, to an impromptu kick about… Continue reading Beckham & Zidane Front Fun Adidas ‘House Match’ Spot
Tag: Official Partner
Bolt Fronts Visa Europe WC Work & Samba Celebrations Lead Its Global Campaign
Visa splits its international World Cup activation between a Bolt-Fronted European campaign and a global web hub initiative focusing on international samba celebrations. While local markets run individual competitions primarily across social platforms. Visa Europe is another Brazil 2014 sponsor fronting its international (Europe and beyond) World Cup activation with its star athlete… Continue reading Bolt Fronts Visa Europe WC Work & Samba Celebrations Lead Its Global Campaign
Deco Fronts MasterCard CL PlayerMascot Training Camp
In the run up to Real and Atletico’s titanic Champions League Final, MasterCard unveiled former Portugal star Deco as the ‘manager’ of its player mascots with a spot showing the former Portugal player coaching a miniature mascot dream team at a secret Player Mascot Training Camp. The webfilm was part of the final phase… Continue reading Deco Fronts MasterCard CL PlayerMascot Training Camp
Adidas Anthropomorphic Bruzuca World Ball Tour
Adidas is adopting an anthropomorphic approach to its marketing of the official ball of the 2014 World Cup – the Brazuca. A special version of the Brazil 2014 Brazuca was created for the campaign with no less than six cameras embedded into the ball – nicknamed ‘Brazucam’ – which was then sent on a… Continue reading Adidas Anthropomorphic Bruzuca World Ball Tour
Adidas ‘Battle Pack’ Boot-Led World Cup Campaign Thread
A month before Brazil 2014 kicks off FIFA partner rolls out a boot-led, product-focused thread within its ‘All In Or Nothing’ World Cup campaign called ‘Battle Pack’. The initiative launches the brand’s official World Cup footwear collection, in development since 2012, via a highly stylized spot featuring futuristic fighting tribes and powerful black and… Continue reading Adidas ‘Battle Pack’ Boot-Led World Cup Campaign Thread
DHL F1/Man Utd Specialist International Ad Campaign
DHL has released a new campaign promoting two of its leading global sports partnerships – with Manchester United FC and Formula 1. Released under what the company internally calls its annual ‘International Specialist Campaign’, the aim of the work is to celebrates the partnerships and bring to life DHL Express as Official Logistics… Continue reading DHL F1/Man Utd Specialist International Ad Campaign
England Sponsor Nivea Uses Boys of 96 In Euro 2012 Ad
As UEFA’s Euro 2012 got underway, Beiersdorf skincare brand Nivea rolled out further activation leveraging its sponsorship of the England football team ahead of the Euro 2012 tournament. The most recent work promoting its ‘Sensitive’ range sees Nivea roll out a new TV spot starring players from the Euro 1996 England squad –… Continue reading England Sponsor Nivea Uses Boys of 96 In Euro 2012 Ad
