UEFA Euro 2012 partner Orange has turned to apps to front its biggest sponsorship rights activation to date. Orange is leveraging its official status to try and connect its customers to the tournament and engage potential new customers through digital second screen and mobile experiences. The mobile telecoms brand has launched two free… Continue reading Orange Fan Apps Spearhead Brand’s Euro 2012 Activation
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MINI Britalian Job Short Film Pushes Team GB Partnership
To promote its partnership with Team GB and Paralympic Team GB, MINI has released a short film called ‘Britalian Job’ which updates the classic 1969 movie by bringing its spirit to London 2012. The film stars several British sporting legends attempting to track down a motorcycle-riding thief who has stolen Olympic gold medals,… Continue reading MINI Britalian Job Short Film Pushes Team GB Partnership
Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Mid May saw Coca-Cola launch the next phase of its regional Euro 2012 activation which revolves around the idea of unleashing the inner super fan. The integrated campaign, leveraging its position as official global sponsor of UEFA Euro 2012, the soft drinks giant is asking consumers and football fans to celebrate football happiness… Continue reading Coke’s Euro 2012 SuperFan, FanReporter & Online Game
Hilton & Steinway’s Lennon & Ono Led ‘Piano For Peace’
Premium piano maker Steinway & Sons and global hotel group Hilton have teamed up to celebrate anniversary of John and Yoko’s bed-in peace protest with a initiative called ‘Piano For Peace’. More innovative brand collaboration than traditional sponsorship, Piano For Peace takes place in the same room in the same hotel as John Lennon… Continue reading Hilton & Steinway’s Lennon & Ono Led ‘Piano For Peace’
P&G’s Olympic Mother’s Day Digital Thank You Campaign
Missed out on Olympic tickets? Haven’t bought a Mother’s Day card yet? Why not kill two bird with one stone and leverage P&G’s latest piece of London 2012 activation. A new element in its ongoing ‘Thank You Mum’ campaign, the FMCG giant has launched a new digital Olympic initiative to coincide with… Continue reading P&G’s Olympic Mother’s Day Digital Thank You Campaign
Sky F1 Integrated Campaign Features Team Sponsors
F1 team sponsors will be pleased with the new campaign promoting the BSkyB’ launch of its dedicated Sky Sports Formula 1 channel. Acer, AMD, DHL, Johnnie Walker, Lucozade, Pirelli, Red Bull Santander, Shell, Tata and Vodafone are all team sponsors who feature prominently in Sky’s own media rights campaign. This multi-channel initiative… Continue reading Sky F1 Integrated Campaign Features Team Sponsors
BP’s 2012 Target Neutral Eco Work Rebuilds Brand Image
Six months into its above-the-line London 2012 activation activity, BP is ramping up the focus on its ecology promises and sustainability initiatives – and February 2012 research suggests the campaign is boosting the oil giant’s brand image. One consumer-focused strand of its wider Olympic work is BP’s Target Neutral campaign. This scheme invites… Continue reading BP’s 2012 Target Neutral Eco Work Rebuilds Brand Image
MasterCard Backs BRITS With ‘Something For The Fans’ Duets
MasterCard spearheads its BRIT Awards sponsorship activation by offering music fans the chance to duet with their idols through its ‘Something For The Fans’ initiative. 2012 marks MasterCard’s 14th year of partnership with The BRIT Awards – which itself is in its 32nd year. The ‘Priceless Duet’ campaign sees cardholders get the… Continue reading MasterCard Backs BRITS With ‘Something For The Fans’ Duets
Courvoisier Partners The Times On Summer Festivals
Courvoisier has backed a summer-long campaign with The Times newspaper to promote a series of events and festivals across the UK this summer. The collaboration comes shortly after The Times brand went behind an online paywall. The campaign begins in July with an eight-page guide in the Playlist supplement of The Times that… Continue reading Courvoisier Partners The Times On Summer Festivals
