CommBank simultaneously leveraged its partnership with Cricket Australia and raised funds for victims of Australia’s tragic bushfires through its national ‘Baggy Green Tour’ which took Shane Warne’s auctioned cricket cap around the country to raise further recovery funds before donating it permanently to the Bradman Museum. Territory: Australia Agency: M&C Saatchi Sport &… Continue reading Baggy Green Tour – Commonwealth Bank & Cricket Australia
Tag: Media
Uber Brazil Launches ‘Distracted Goalkeeper’ Soccer Mobile Safe Driving Stunt
Uber worked with Clube Atlético Paranaense, Observatorio and MaioaMarelo to show how mobile phones distract drivers – by having a goalkeeper use his on the pitch. The objective was to raise the profile of the dangers of using mobiles when driving as it sought to mobilize millions of Brazilian fans and people around the… Continue reading Uber Brazil Launches ‘Distracted Goalkeeper’ Soccer Mobile Safe Driving Stunt
Super Sport & Springboks ‘Stronger Together’ RWC Work Unites The Nation Via ‘Faces On Numbers’
Launched in July 2019, two months ahead of the kick-off of the Rugby World Cup, official tournament SA broadcaster Super Sport and the South Africa Rugby Union launched its Japan 2019 campaign to drive home the message that the Springboks and all of the nation are #StrongerTogether. The campaign’s objective was to get the… Continue reading Super Sport & Springboks ‘Stronger Together’ RWC Work Unites The Nation Via ‘Faces On Numbers’
UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
A month ahead of Japan 2019 , UK broadcaster ITV launched a ‘Rise For The Rugby World Cup’ trailer to build tournament buzz and promote its own competition coverage. The creative was inspired by elements of modern Japanese artistic culture including anime and gaming. Drawing on influences ranging from classic anime movies like… Continue reading UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
ICC & Chabuddy G Launch Cricket Comedy Film Series Promoting 2019 Cricket World Cup 2019
The International Cricket Council (ICC) has teamed up with comic (and official guide) Chabuddy G (or CWC) for new cricket comedy film series to promote next year’s Cricket World Cup. Chabuddy G, played by actor/comedian Asim Chaudhry and based on the character from the ‘People Just Do Nothing’ TV show, acts as the tournament’s… Continue reading ICC & Chabuddy G Launch Cricket Comedy Film Series Promoting 2019 Cricket World Cup 2019
Sky Sports Rolls Out First Promotion In Hindi To Leverage ‘England V India’ Test Series
Late July saw Sky Sports launch its first ever Hindi language promotion for its telecast of the upcoming England vs India Test series. Led by a 30-second hero spot, broadcast in both English and Hindi, include highlights from preview contests between the two countries, reaching as far back as 1932 The spearhead… Continue reading Sky Sports Rolls Out First Promotion In Hindi To Leverage ‘England V India’ Test Series
Team Sky’s #PassOnPlastic Campaign Promotes Sky Ocean Rescue Partnership At Le Tour De France
Team Sky is using its profile at the biggest cycling event of the season to raise awareness of the problems of plastic pollution and the dire health of the ocean to millions of people across Europe through its partnership with Sky Ocean Rescue. Part of Team Sky’s umbrella ‘Race to 2020’ campaign, the integrated… Continue reading Team Sky’s #PassOnPlastic Campaign Promotes Sky Ocean Rescue Partnership At Le Tour De France
The Sun Brings Bridge, Seaman & Sheringham To Shoreditch For Branded Pub World Cup Experience
In an effort to promote its own tournament coverage, UK tabloid newspaper The Sun created its own branded World Cup pub for Russia 2018. The space, which was created at Shoredicth Studios in London, aimed to provide a unique, fan-friendly viewing experience and to bring to life the self-declared ‘friendly and welcoming attitude the… Continue reading The Sun Brings Bridge, Seaman & Sheringham To Shoreditch For Branded Pub World Cup Experience
SBS Drives World Cup Anticipation & Excitement In Australia With ‘We All Speak Football’ Campaign
Ahead of the 2018 FIFA World Cup, SBS aims to drive anticipation and excitement and to engage with all Australians via a multi-platform campaign that showcases why ‘We All Speak Football’. Based on the idea that the FIFA World Cup is the pinnacle of football and that the sport unites all of Australia’s diverse… Continue reading SBS Drives World Cup Anticipation & Excitement In Australia With ‘We All Speak Football’ Campaign
New ESPN ‘Life Needs Sport’ Brand Campaign Champions Sport As An Integral Part Of Fan Lives
ESPN has launched a new brand campaign, running globally across the ESPN Platform, anchored in the simple truth that ‘Life Needs Sports’. ‘Life Needs Sports’ aims to speak about how sports, at its best, serves as a powerful catalyst for bringing people together and forms an integral, important part of fans’ lives. The… Continue reading New ESPN ‘Life Needs Sport’ Brand Campaign Champions Sport As An Integral Part Of Fan Lives
LA Clippers Pen ‘Badge Of Empowerment’ Patch Partnership With Women-First Dating App Bumble
In the week of International Women’s Day, the Los Angeles Clippers has become the latest NBA team to sign a jersey patch partnership by announcing a tie-up with the women-first dating app Bumble. The basketball team’s alliance with the social network cum dating app where women make the first move is positioned as a… Continue reading LA Clippers Pen ‘Badge Of Empowerment’ Patch Partnership With Women-First Dating App Bumble
Ralph Lauren’s US Team Winter Olympic Opening Ceremony Uniform Inc. Phone Linked Heated Parka
Wearbale tech will be en vogue at the Winter Olympic Opening Ceremony in PyeongChang when the US Olympic team walk into the 9 February Opening Ceremony wearing Ralph Lauren outfits that blend high-tech with heartland and heritage. The United States Olympic Committee’s official apparel partner has developed parka coasts that have mobile phone powered… Continue reading Ralph Lauren’s US Team Winter Olympic Opening Ceremony Uniform Inc. Phone Linked Heated Parka
