Madonna’s Super Bowl half time show may have racked up viewing figures that outshone the game itself, but the real music-marketing showcase is the GRAMMY Awards. Perhaps the most interesting activation from this year’s sponsors came from Pepsi. Pepsi, the official beverage partner of the GRAMMYs, is a new partner to the US’s biggest… Continue reading Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
Tag: Media
Team Sky’s Rainforest Rescue At Tour De France
Following on from the eco initiative’s activation throughout the Tour of Britain, Team Sky are using the Tour De France to highlight its sponsor’s effort to save 1 billion trees in the Amazon rainforest with Rainforest Rescue. The pro cycling team’s brand colours have changed from Sky’s corporate blue to Rainforest Rescue green and… Continue reading Team Sky’s Rainforest Rescue At Tour De France
Xbox’s Sky Sponsorship Mixes Dance Show & Game
Sky and Xbox launch an exclusive dance-focused sponsorship campaign co-promoting both a new TV show from the former and a new game from the latter. New MTV/Harmonix Xbox 360 Kinect game ‘Dance Central’ supports and features in Sky 1’s second series of ‘Got to Dance’. The ‘Dance Central’ gaming experience is fully integrated… Continue reading Xbox’s Sky Sponsorship Mixes Dance Show & Game
Visa Links With News Int’l Over Olympics & Team 2012
It’s not just campaign longevity, but also depth and breadth of exposure that many sponsors are attempting to maximise in order to get the best value out of their rights. For example Visa Europe, an official sponsor of London 2012 and also presenting partner of (Britain’s) Team 2012, recently signed a multimillion pound deal with… Continue reading Visa Links With News Int’l Over Olympics & Team 2012
Fiat 500 Launches With Channel Five Takeover
The centrepiece of the integrated UK campaign to launch the new Fiat 500 is Britain’s first-ever complete channel sponsorship. For one evening, Five becomes Channel 500 with bespoke idents in the evening and ads in every break. Within each 25-second ident, Fiat branding appeared for 15 seconds with the cars effectively becoming the… Continue reading Fiat 500 Launches With Channel Five Takeover
Panasonic Idents/Bumpers Sponsor Sky Movies
Panasonic launches HD Viera range to establish itself as sector leaders (despite its competitors having bigger marketing budgets) with an annual sponsorship of Sky Movies. The partnership gave Panasonic the opportunity to show off its product attributes and associate the brand with the biggest blockbuster movie premieres – together bringing the ultimate home entertainment… Continue reading Panasonic Idents/Bumpers Sponsor Sky Movies
