The last week of February saw Coke Zero Sugar roll out a 2023 NCAA March Madness marketing push fronted by two basketball legends – Magic Johnson and Tamika Catchings – in a celebrity packed campaign that also features comedy duo Dave Burd (Lil Dicky) and Travis (Taco) Bennett and continues the brand’s ongoing ‘Tasty Enough… Continue reading Legends Magic Johnson & Tamika Catchings Front Coke Zero Sugar March Madness Campaign
Tag: March Madness
Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’
Capital One, one of a trio of top tier Presenting Partners for NCAA March Madness, rolled out its 2022 tournament activation in Mid-March which saw regular ambassadors Samuel L Jackson, Charles Barkley and Spike Lee return in an integrated on-the-road themed campaign. The creative sees actor Jackson, director Lee and NBA legend Barkley back… Continue reading Jackson, Lee & Barkley Return To The Road For More ‘Capital One March Madness’
Coors Light Seeks To Calm NCAA March Madness Stress With Beer-Flavored Lollipops
Coors Light seeks to bring some ‘chill’ to college basketball craziness with beer-flavoured ‘Chillollipops’ in a semi-serious social experiment to test the effectiveness of sucking on a lollipop for stressed-out sports fans whilst marketing to hoops fans. To celebrate NCAA March Madness, Coors Light introduced a new, beer-flavoured lollipop called ‘Chillollipops’ which the brand… Continue reading Coors Light Seeks To Calm NCAA March Madness Stress With Beer-Flavored Lollipops
Nissan Activates NCAA Partnership Via 8-Spot Integrated ‘Road 2’ Final Four March Madness Campaign
In Mid-March 2022 Nissan North America rolled out its integrated, multi-platform, multi-phase ‘
NCAA Partner Wendy’s Launches March Madness Menu, App Offer & Reggie Miller Ads
Wendy’s, the official breakfast and hamburger of NCAA March Madness, activated around the college hoops tournament through a set of special promotions and offers promoted through a new menu, a special app and a series of commercials fronted by athlete ambassador and former NBA super star Reggie Miller. The campaign, which kicked off the… Continue reading NCAA Partner Wendy’s Launches March Madness Menu, App Offer & Reggie Miller Ads
AT&T’s Lily Seeks A Temporary Celebrity Replacement In NCAA Partner’s March Madness Campaign
Leveraging its partnership with NCAA March Madness 2022, US telco AT&T rolled out a campaign called ‘Even In The Madness Of March’ which contrasts the unpredictability of the tournament’s games with the reliability of AT&T’s 5G coverage. The campaign, which was created in collaboration with agency BBDO, is spearheaded by a series of celebrity-fronted… Continue reading AT&T’s Lily Seeks A Temporary Celebrity Replacement In NCAA Partner’s March Madness Campaign
Dick’s Sporting Goods & Just Women’s Sports Link For $150,000 Women’s NCAA March Madness Bracket Challenge
March saw giant US sports retailer Dick’s Sporting Goods team up with women’s sports multimedia platform Just Women’s Sport (JWS) to offer hoops fans a $150,000 grand prize – the largest first-place prize ever awarded in women’s college basketball – for the winner of the ‘2022 Just Women’s Sports x Dick’s Bracket Challenge’. The… Continue reading Dick’s Sporting Goods & Just Women’s Sports Link For $150,000 Women’s NCAA March Madness Bracket Challenge
NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality
In the second week of March, Unilever antiperspirant brand Degree leveraged its NCAA partnership through a March Madness initiative aimed at helping close the gender bracket during the tournament called ‘Bracket Gap Challenge’. The activation, created in tandem with agency Edelman, aims to raise awareness around the 2022 NCAA Women’s tournament and was informed… Continue reading NCAA Partner Degree Launches March Madness ‘Bracket Gap Challenge’ To Champion Gender Equality
NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’
Leveraging its status as a partner of the NCAA and of its showpiece March Madness college basket tournament, Buick is shining a spotlight on all women’s sports through a multi-pronged initiative called #SeeHerGreatness: a commitment to increasing women’s sporting visibility by encouraging viewership, supporting initiatives that drive equity and creating platforms for women to have… Continue reading NCAA Sponsor Buick Celebrates Great Unseen Moments In Women’s Sports With ‘See Her Greatness’
Comic Leslie Jones Doubles Up For Uber Eats’ March Madness Campaign & BOGOF Offers
US comedian Leslie Jones Fronts Uber Eats NCAA March Madness marketing which promises to bring hoops fans ‘Double the Madness’ via BOGO deals all through the month-long tournament. The actress and comic fronts a set of 30-second ad breaks which launched on 18 March which revolves around the contrast between today’s polished and together… Continue reading Comic Leslie Jones Doubles Up For Uber Eats’ March Madness Campaign & BOGOF Offers
NCAA PSA Leverages March Madness To Show Student Athletes Can Have Great Careers Beyond Sport
Leveraging spiking college sports interest around the 2021 March Madness hoops tournament, the NCAA launched a new Public Service Announcement (PSA) focused on non-sporting college athlete careers with a focus on inclusion. The commercial revolves around five former college student athletes who are all now excelling in different fields in their post-collegiate careers and… Continue reading NCAA PSA Leverages March Madness To Show Student Athletes Can Have Great Careers Beyond Sport
Special Olympics Star Demelo Fronts Ritz ‘The Manager’ NCAA March Madness Campaign
Launching the next chapter in its brand purpose platform through a new inclusivity campaign, NCAA partner Ritz Crackers rolled out a basketball-themed TV spot starring volunteer basketball team manager and Special Olympics athlete Reid Demelo. The commercial, called ‘The Manager’, launches a new campaign which builds on the brand’s ‘A Taste Of Welcome’ purpose… Continue reading Special Olympics Star Demelo Fronts Ritz ‘The Manager’ NCAA March Madness Campaign
