NCAA Corporate Champion Capital One turned to comedy to connect with March Madness fans with a parallel traditional and digital campaign fronted by current brand ambassador Alec Baldwin alongside basketball legend Charles Barkley. The financial sponsor feels former star baller Barclay fitted in well to its initiative not just because he is known for… Continue reading Capital One’s Digital Focus For NCAA March Madness
Tag: March Madness
AT&T’s As-Live Twitter Clips & Kid-Led March Madness TVCs
AT&T’s 2013 NCAA activation blends last year’s kids-say-the-funniest-things approach with the company’s umbrella ‘It’s Not Complicated’ big idea with work that focuses on digital as much as traditional media platforms in order to connect with the big ‘in-office’ online March Madness audience. Alongside ‘Rethink possible’ and ‘The nation’s largest 4G network’ taglines, this year’s… Continue reading AT&T’s As-Live Twitter Clips & Kid-Led March Madness TVCs
Coke Zero’s NCAA ‘It’s Not Your Fault’ March Madness
Coke Zero is using Coca-Cola’s rights as an NCAA official Corporate Champion to tie-in March Madness with its new ‘It’s Not Your Fault’ campaign. Part of the brand’s umbrella ‘Enjoy Everything’ initiative, this new light-hearted, fun creative celebrates ‘guys-being-guys’ as the soft drink brand aims to connect male bonding to college basketball’s end-of-season… Continue reading Coke Zero’s NCAA ‘It’s Not Your Fault’ March Madness
Nike’s ‘Rise As One’ March Madness Activation
As March Madness 2012 approaches, Nike has launched a new campaign revolving around the NCAA basketball tournament called ‘Rise As One’. This is an integrated initiative spanning multiple platforms, but at its heart the apparel maker has constructed an innovative social media centre that aims to amplify college basketball pride. To reflect the… Continue reading Nike’s ‘Rise As One’ March Madness Activation
Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
New March Madness TV spots for Dove Men+Care, running under the tagline ‘Journey To Comfort’, features the personal ‘college ball’ stories of star basketball endorsers Shaquille O’Neal and Steve Nash, as well as Michigan State basketball coach Tom Izzo The creative idea is to give sports fans an intimate look… Continue reading Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
Powerade/7-Eleven’s March Madness QR Code Cups
NCAA official sports drink Powerade, has linked up with 7-Eleven to celebrate March Madness by putting QR codes on its Big Gulp Cups to give fans access to exclusive video of memorable moments in Final Four tournament history. With four collectible ‘Miracle Match-up Big Gulp’ cups, each featuring a former NCAA basketball student-athlete during… Continue reading Powerade/7-Eleven’s March Madness QR Code Cups
CBS/Turner’s March Madness Brackets Everywhere Work
Turner and CBS Sports are rolling out a cameo-filled multimedia marketing campaign called ‘Brackets Everywhere’ to promote the NCAA men’s basketball tournament. Known by most Americans as ‘March Madness’, the culmination of the college basketball season tips off on 13 March and will take place in New Orleans. And this campaign aims… Continue reading CBS/Turner’s March Madness Brackets Everywhere Work
