Nike’s ‘We Play Real’ campaign, by Wieden + Kennedy Portland, launched on 7 March to leverage International Women’s Day 2021 and to promotes levelling the playing field for black female sports and women around the world. The hero spot honours the ‘seemingly magical’ accomplishments of black women by highlighting that their successes are not… Continue reading Nike ‘We Play Real’ #IWD Campaign Honours The Magic Of Black Women’s Accomplishments
Tag: LeBron James
Black Athletes & Artists Led By Lebron Fight Voter Suppression At NBA All-Star Via ‘More Than A Vote’
More Than A Vote, the voting rights organisation launched by a collective of Black athletes and artists included basketball super star LeBron James kicked off its 2021 efforts to combat voter suppression with the launch of a new commercial called ‘More Than A Vote’ during the NBA All-Star Weekend. The 30-second spot, which debuted… Continue reading Black Athletes & Artists Led By Lebron Fight Voter Suppression At NBA All-Star Via ‘More Than A Vote’
LeBron James Fronts AT&T’s ‘A Little Love’ Hopeful New Year Spot As NBA Season Tips Off
AT&T teamed up with athlete ambassador LeBron James to share some love and offer some positivity at the end of 2020 and the start of the New Year with a New Year campaigned called ‘A Little Love’. The aim of the ad, created by agency BBDO, is to look forward to 2021 with hope… Continue reading LeBron James Fronts AT&T’s ‘A Little Love’ Hopeful New Year Spot As NBA Season Tips Off
Nike’s ‘You Can’t Stop Our Voice’ Urges Americans To Change The World Election Voting Push
Nike’s get-the-vote-out campaign’s core piece of creative rolled out on 23 October in the form of a hero ‘You Can’t Stop Our Voice’ spot featuring a strong line-up of the sportswear behemoth’s endorser stable – such as LeBron James, Naomi Osaka and Odell Beckham Jr – to appeal to disaffected US voters. Running under… Continue reading Nike’s ‘You Can’t Stop Our Voice’ Urges Americans To Change The World Election Voting Push
Nike Drops ‘You Can’t Stop LA’ Spot Minutes After LA Lakers Clinch NBA Championship
Dropped just minutes after winning, sportswear behemoth Nike celebrated the Los Angeles Lakers NBA Championship victory with a powerful, blockbuster spot called ‘You Can’t Stop LA’. Airing moments after the Lakers defeated the Miami Heat in Game 6 of the NBA Finals on Sunday night to win the 2020 NBA championship, the 60-second film… Continue reading Nike Drops ‘You Can’t Stop LA’ Spot Minutes After LA Lakers Clinch NBA Championship
Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout
Under Armour has launched ‘Run To Vote’: its first-ever election-related program which aims to increase voter turnout and to remove some of the barriers which keep Americans from participating in and making an impact in the country’s democracy. The primary objective is make voting less of a struggle for its US employees and the… Continue reading Curry & O’Hara Front Under Armour’s ‘Run to Vote’ Challenge & Tools To Drive US Voter Turnout
Nike Inspires The Comeback With LeBron & A-List Ambassador Led ‘Never Too Far Down’ Film
“We are never too far down to come back” – that’s the key copy line in Wieden + Kennedy’s latest Nike spot in its evolving ‘You Can’t Stop Us’ campaign. The new film challenges and inspires athletes, sports fans and all humankind to get ready for their own comeback story. As lockdowns around… Continue reading Nike Inspires The Comeback With LeBron & A-List Ambassador Led ‘Never Too Far Down’ Film
Nike Leverages Lebron James Ambassador Alliance Via ‘Humble Beginnings’ Campaign
A late December Nike campaign focusing on the career and influence of LeBron James reflects on his legacy beyond the basketball court. Led by a hero film, the campaign looks back at Lebron’s NBA origins when he first came to prominence as a 17-year-old high school baller in 2003 and also looks ahead to… Continue reading Nike Leverages Lebron James Ambassador Alliance Via ‘Humble Beginnings’ Campaign
HBO Launches Immersive Pop-Up Experience Promoting Release Of ‘What’s My Name | Muhammad Ali’
May saw HBO create an immersive experience in New York City’s 45 Grand event space promoting its new documentary ‘What’s My Name | Muhammad Ali’. The pop-up opened its doors to promote the release of the much-discussed documentary narrated by Ali himself, helmed by Academy Award-winning director Antoine Fuqua and executive produced by Maverick… Continue reading HBO Launches Immersive Pop-Up Experience Promoting Release Of ‘What’s My Name | Muhammad Ali’
Nike Links With Foot Locker LA House Of Hoops On Immersive AR Snapchat LeBron James Dunk Poster
February saw Nike work with Snapchat and Foot Locker to create an immersive AR activation of LeBron James coming to life from a poster and emerge with a monster slo-mo dunk right in front of in-store customers. The immersive, in-store activation, spearheaded by Nike and the NBA’s biggest hoops super star, was created in… Continue reading Nike Links With Foot Locker LA House Of Hoops On Immersive AR Snapchat LeBron James Dunk Poster
Foot Locker (& Nike) Turn LeBron Sneaker Drop Into App-Led AR ’16 King Court Purple’ Treasure Hunt
Foot Locker celebrated LeBron James’ LA Lakers debut and the launch of his latest Nike’ LeBron 16 signature shoe with a mobile scavenger hunt that enabled fans to get early access to the special edition sneakers. Nike’s LeBron 16 King ‘Court Purple’ kicks, which the new LA Lakers super star wore for his debut… Continue reading Foot Locker (& Nike) Turn LeBron Sneaker Drop Into App-Led AR ’16 King Court Purple’ Treasure Hunt
Beats By Dre Leverages LeBron’s LA Lakers Debut With ‘The Game Will Never Sound The Same’
A new campaign, called ‘The Game Will Never Sound the Same’, from Beats by Dre celebrates former co-founder and current athlete ambassador LeBron James’ debut for the LA Lakers. Led by a television commercial that’s all about ‘waiting’ and ‘anticipation’, the creative features famous icons and scenes from LA – including plenty of palm… Continue reading Beats By Dre Leverages LeBron’s LA Lakers Debut With ‘The Game Will Never Sound The Same’
