In late October through early November, Japanese sportswear giant ASICS rolled out its latest Web3 initiative by unveiling a new, limited-edition physical shoe in a tie-up with blockchain platform Solana Pay which included an exclusive NFT offer tied to the purchase of the sneakers. The ‘Asics x Solana UI’ collection – a custom GT-2000… Continue reading ASICS Promotes ‘Asics x Solana UI’ Physical / NFT Sneakers & STEPN Tie-Up In Web3 / Blockchain Play
Tag: Kicks
Lululemon ‘A Woman’s Foot’ Footwear Campaign Aims To Help Women Feel Good In Motion
Lululemon launched its debut women’s footwear marketing campaign, called ‘A Woman’s Foot’, depicts the imperfect and messy experience of running and celebrates the nuances of designing a shoe specifically for female runners: an enterprise which saw Lululemon scan 1.2 million women’s feet to develop the optimum shapes for its debut Blissfeel sneaker. The core campaign… Continue reading Lululemon ‘A Woman’s Foot’ Footwear Campaign Aims To Help Women Feel Good In Motion
Nike & Louis Vuitton Turn To Sotheby’s To Auction Limited Edition Collab Kicks
Nike and Louis Vuitton have teamed up to craft and release 200 pairs of limited edition Air Force 1’s designed by Virgil Abloh which will be auctioned off at Sotheby’s. The sneakers are made from calf leather and combine Louis Vuttion’s signature prints and logos with Nike’s. View this post on Instagram A post… Continue reading Nike & Louis Vuitton Turn To Sotheby’s To Auction Limited Edition Collab Kicks
Foot Locker’s Social Holiday Campaign ‘Celebrates’ Gen Z Stars, Social Influencers & Stripers
A holiday season, global online campaign from Foot Locker features a team of well know personalities and social media stars – such as Don C, Lauren London and Dixie D’Amelio – alongside several company employees to target Gen Z Called ‘Celebrate’ and created in-house, the seasonal campaign consists of a series of ads running… Continue reading Foot Locker’s Social Holiday Campaign ‘Celebrates’ Gen Z Stars, Social Influencers & Stripers
Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via ‘Button Lane Football Pitch’
To coincide with the England and Manchester star’s 24th birthday and a new multi-year sportswear brand partnership, Nike saluted Marcus Rashford by unveiling a new football pitch and matching mural at his former primary school – Button Lane in Whythenshaw (South Manchester). Officially opened on 3 November, the player led activation continues Nike’s existing… Continue reading Nike Marks Marcus Rashford’s Birthday, MBE & New Deal Via ‘Button Lane Football Pitch’
Reebok ‘Radicalm’ Short Film Continues To Hone The Brand’s Fresh New Female Focused Direction
The final week of October saw Reebok release a film called ‘Radicalm’ which promotes its new women’s collection and continues its new brand direction. Created in-house an posted across Reebok’s online platforms from 19 October, the short film features musician Joyce Wrice and entrepreneur Candice Craig and explores the concept of ‘Radical Calmness’ –… Continue reading Reebok ‘Radicalm’ Short Film Continues To Hone The Brand’s Fresh New Female Focused Direction
‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection
Launched on ‘Candace Parker Day’ in Chicago and timed to leverage the 2021 WNBA Playoffs, adidas rolled out a global campaign in tandem with Dick’s Sporting Goods fronted by Chicago Sky star and two-time WNBA MVP Candace Parker running under its ‘Impossible Is Nothing’ brand platform. Led by a global campaign film which pays homage… Continue reading ‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection
Super Star Singer Billie Eilish Teams Up With Nike For Vegan/Sustainable Signature Air Jordan Launch
On 27 September singing super star Billie Eilish took to social media to promote her new sustainable sneaker collection partnership with Nike Jumpman 23 Jordan sub-brand . The collection’s bespoke 100% vegan Air Jordan sneakers are made from more than 20% recycled material and its Air Jordan 1KO bespoke lime green colourway design is… Continue reading Super Star Singer Billie Eilish Teams Up With Nike For Vegan/Sustainable Signature Air Jordan Launch
Reebok Partners With Gay Times To Tell Untold Queer Stories In ‘My Time, My Legacy’
Sportswear brand Reebok partnered with Gay Times in the UK for ‘My Time, My Legacy, My Hometown’: a campaign which showcases young talent from the LGBTQ+ community and explores queer experiences outside of London. Launched at the start of June 2021 and built around an online video series, the campaign shines the creative spotlight… Continue reading Reebok Partners With Gay Times To Tell Untold Queer Stories In ‘My Time, My Legacy’
Adidas Originals Taps Kermit The Frog For Sustainable Stan Smith Sneaker Campaign
Kermit the Frog is the spokes-Muppet for Adidas Originals’ new Stan Smith sneakers campaign called ‘Stan Smith, Forever’ which sees the brand joined by a team of green icons on a journey to end plastic waste. The campaign, developed with agency Johannes Leonardo, is led by a series of spots promoting the new trainer collection Led by the Kermit the… Continue reading Adidas Originals Taps Kermit The Frog For Sustainable Stan Smith Sneaker Campaign
Foot Locker Leverages NBA All-Star Partnership Via Twitter Based #FLHomeGame Activation
Foot Locker brings the energy of razzamatazz of the NBA All-Star game into fans’ homes during this ‘abnormal’ All-Star Weekend through an activation revolving around its #FLHomeGame Twitter initiative. During the 7 March All-Star Game in Atlanta, the sports footwear retailer’s campaign will see it tweet a series of challenges, prop bets, speed runs and… Continue reading Foot Locker Leverages NBA All-Star Partnership Via Twitter Based #FLHomeGame Activation
Foot Locker EU Embraces Individuality In Latest Gen-Z ‘Changemakers’ Music-Led Social Spot
Foot Locker Europe rolls out the second wave of work in its new ‘Shoes Don’t Change The World. You Do’ brand platform which is fronted by leading changemakers across the continent championing individuality and a more progressive future for their communities and for society. The campaign encourages the younger generation to embrace and accept… Continue reading Foot Locker EU Embraces Individuality In Latest Gen-Z ‘Changemakers’ Music-Led Social Spot
