Lululemon launched its debut women’s footwear marketing campaign, called ‘A Woman’s Foot’, depicts the imperfect and messy experience of running and celebrates the nuances of designing a shoe specifically for female runners: an enterprise which saw Lululemon scan 1.2 million women’s feet to develop the optimum shapes for its debut Blissfeel sneaker. The core campaign… Continue reading Lululemon ‘A Woman’s Foot’ Footwear Campaign Aims To Help Women Feel Good In Motion
