For National Dog Day on 26 August running brand Saucony rolled out a comic social spot promoting its new Endorphin Collection which was themed around the idea that with these kicks you can finally run faster than your dog. Created by agency Forsman & Bodenfors (F&B) and with a title that plays on the… Continue reading Saucony’s National Dog Day ‘Out Run The Dog’ Spot Promotes Endorphin Collection
Tag: Kicks
Kolisi Led Adidas ‘The Anthem’ End Current ‘Ready For Sport’ Series To A Close With Optimistic Message Montage
After a series of 20 films, Adidas brings the current phase of its ‘Ready For Sport’ series to a close with a spot called The Anthem. Narrated by South African rugby icon Siya Kolisi, the 60-second spot is the culmination of the Ready for Sport story so far and the film sets out to… Continue reading Kolisi Led Adidas ‘The Anthem’ End Current ‘Ready For Sport’ Series To A Close With Optimistic Message Montage
Nike’s Latest Five-Film ISPA Campaign Is A Retro Experimental Design & Marketing Explosion
A new Nike ISPA campaign, created and produced by Builders Club, sets out to showcase the process behind the unique improvise, scavenge, protect and adapt design philosophy at the Oregon based sportswear giant. For the launch of Nike’s latest ISPA collection, ISPA is based on a design philosophy originally created by Nike Design Exploration… Continue reading Nike’s Latest Five-Film ISPA Campaign Is A Retro Experimental Design & Marketing Explosion
Stan Smith Himself Spearheads Adidas New ‘Superstan’ Sneakers Campaign
A new ad from Adidas Originals, launched in early February, promoted the brand’s ‘Superstan’ sneaker by combining two sporting icons – Super Star kicks and Stan Smith himself. The trainer mashup of the classic Stan Smith shoes and the heritage Superstar sneaker is promoted through a spearhead spot sees the two-time Grand Slam singles… Continue reading Stan Smith Himself Spearheads Adidas New ‘Superstan’ Sneakers Campaign
Puma Teams Up With Berlin Retailer Overkill For Futuristic ‘Radiant Venom’ Cinematic Campaign
Puma teamed up with sneaker shop Overkill to launch a new colourway of the classic Puma Cell Venom called ‘Radiant Venom’ promoted with a dramatic and cinematic story led campaign ion Germany. The sportswear brand and the shoe retailer (which is based in Berlin’s Kreuzberg district) teamed up on a campaign fronted by a… Continue reading Puma Teams Up With Berlin Retailer Overkill For Futuristic ‘Radiant Venom’ Cinematic Campaign
Skechers/Puma Troll Nike’s Zion Shoe Disintegration Via ‘Just Blew It’ & ‘Wouldn’t Have Happened’ Posts
Following the week’s big injury to top college basketball super star Zion Williams seemingly caused by his Nike PG 2.5 sneaker splitting apart so publicly on court during the year’s highest profile NCAA hoops game between Duke and North Carolina, Zion's shoe: destroyedpic.twitter.com/LqQ2te0Jay — SportsCenter (@SportsCenter) February 21, 2019 sportswear rivals such as… Continue reading Skechers/Puma Troll Nike’s Zion Shoe Disintegration Via ‘Just Blew It’ & ‘Wouldn’t Have Happened’ Posts
Williams Fronts Nike Female-Focused ‘Dream Crazier’ Ad Launched In The Academy Awards
Serena Williams narrates a Nike commercial launched during the 2019 Oscars and aimed at celebrating ‘crazy’ female athletes. Nike’s ‘Dream Crazier’ showcases the sportswear behemoth’s perspective on female athletes in a follow-up to its ongoing ‘Dream Crazy’ initiative (which launched last year to celebrate the 30th anniversary of the brand’s legendary ‘Just Do It’… Continue reading Williams Fronts Nike Female-Focused ‘Dream Crazier’ Ad Launched In The Academy Awards
Foot Locker Launches Latest ‘Sneakerheads: Week Of Greatness’ For Annual New Design Drop
Mid November saw Foot Locker celebrate fanatical sneakerhead passion with the 2018 version of its ‘Week of Greatness’ campaign leveraging the time of the year when a wave of new designs drop. This year’s initiative sees celebrity sneaker fans join the party alongside the rest of the trainer loving tribes and revolves around a… Continue reading Foot Locker Launches Latest ‘Sneakerheads: Week Of Greatness’ For Annual New Design Drop
Converse Follows ‘One Star Hotel’ With ‘Chuck Stop’ Pop-Up Coffee Shop For Latest London Sneaker Drop
The Nike owned athleisure footwear brand set up a pop-up coffee shop, called ‘Chuck Stop’, to reward the sneaker community and celebrate the launch of the new Off-White Chuck 70. Converse created the pop-up as the centrepiece of a one-day event, held on 13 October near London’s Oxford Street. It was an experience… Continue reading Converse Follows ‘One Star Hotel’ With ‘Chuck Stop’ Pop-Up Coffee Shop For Latest London Sneaker Drop
