Toyota leverages its multiple partnerships with Team USA, the IPC and the IOC in its Super Bowl LV commercial which tells the story of US Paralympic swimmer Jessica Long. 13-time gold medal winner Long’s life story is one of an unsinkable spirit: the storytelling spot charts her journey from a Russian orphanage to her adoption by… Continue reading Toyota Leverages IPC, IOC & Team USA Sponsorships Via ‘Jessica Long Story’ Super Bowl LV
Tag: International Paralympic Committee
International Paralympics Committee Launches ‘Wait For The Greats’ To Mark 1 Year To Go To Tokyo2020
To mark the one year to go countdown to the start of the Tokyo 2020 Paralympic Games (again), the organizing committee and rights owner launched a new campaign on 24 August called ‘Wait For The Greats’. The initiative started with a social media spot that opens with a blank, black screen set to 100m commentary… Continue reading International Paralympics Committee Launches ‘Wait For The Greats’ To Mark 1 Year To Go To Tokyo2020
Airbnb Celebrates Olympic Spirit With Physical / Virtual Experience Pivot For 5-Day Virtual Festival
With the 2020 Olympics postponed, International Olympic Committee (IOC) and International Paralympic Committee (IPC) partner Airbnb and a team of athlete endorsers will host a five-day virtual summer festival featuring more than 100 Olympic and Paralympic experiences and Japan excursions. While fans will have to wait until summer 2021 to watch their Olympic and Paralympic heroes… Continue reading Airbnb Celebrates Olympic Spirit With Physical / Virtual Experience Pivot For 5-Day Virtual Festival
IPC & Sponsor Samsung Team Up For Expanded Video Bloggers For Pyeongchang 2018 Winter Paralympics
The International Paralympic Committee (IPC) and commercial partner Samsung have teamed up to activate around PyeongChang 2018 through a team of video bloggers who will record behind-the-scenes footage at theWinter Paralympic Games. The Paralympic blogger programme, which was first introduced at London 2012 and continued through both Sochi 2014 and Rio 2016, is one… Continue reading IPC & Sponsor Samsung Team Up For Expanded Video Bloggers For Pyeongchang 2018 Winter Paralympics
Virgin Media Begins BPA Sponsorship By Urging The Team To ‘Be Fearless’ & Wishing them ‘Gold Luck’
March saw Virgin Media pen a partnership with the British Paralympic Association (BPA) and immediately activate around the 2018 Winter Games through a multi-phase campaign that began with a research-led inspirational strand and then followed up with a ‘Gold Luck’ video. The deal announcement was made just four days before the start of the 2018 Winter Parlaympic… Continue reading Virgin Media Begins BPA Sponsorship By Urging The Team To ‘Be Fearless’ & Wishing them ‘Gold Luck’
Toyota’s ‘See Like Menna’ Instagram Lets Viwers See The Slopes Through The Eyes Of A Paralympic Skier
An imaginative ‘See Like Menna’ strand of Toyota’s global Olympic/Paralympic ‘Start Your Impossible’ initiative sees the automotive giant launch an Instagram account showing what life is like for visually impaired Paralympic Skier Menna Fitzpatrick. This new social campaign aims to offer a better understanding of just what it’s like (and how daunting it is)… Continue reading Toyota’s ‘See Like Menna’ Instagram Lets Viwers See The Slopes Through The Eyes Of A Paralympic Skier
Channel 4’s ‘Superhumans Return’ For Rio Paralympics Teaser
The ‘Superhumans’ are back, ahead of the 2013 Rio de Janeiro Paralympic Games, in the form of a new teaser campaign by Channel 4. Working with in-house agency 4Creative, the new spot dares to contrast disabled villains and heroes From darkly lit, dynamic creative featuring characters from Captain Hook to Dr Strangelove, each master criminal… Continue reading Channel 4’s ‘Superhumans Return’ For Rio Paralympics Teaser
IPC’s #BeyondIncredible Promotes Doha ’15 Via My Incredible Story Film Series
The International Paralympic Committee (IPC) began its campaign promoting the Doha 2015 IPC Athletics World Championships in early September – marking the 40-days-to-go countdown – with an introductory ‘My Incredible Stories’ spot and the #BeyondIncredible hashtag to promote ticket sales for the Middle East’s biggest ever para-sport event. All proceeds from tickets sales for… Continue reading IPC’s #BeyondIncredible Promotes Doha ’15 Via My Incredible Story Film Series
Paralympics Canada Letter Box TVC Fronts #WhatsThere
As the Winter Olympics got underway in early February, Canada’s Paralympic Association launched a provocative Sochi Paralympic Winter Games marketing campaign based on the theme ‘It’s not what’s missing, it’s what’s there’. The objective of this bold approach is to compel Canadian sports fans and Winter Games viewers to beyond the disabilities of Paralympic… Continue reading Paralympics Canada Letter Box TVC Fronts #WhatsThere
Online Films Lead Canada’s P&G Sochi ‘Thank You Mum’
As the 2014 Sochi Winter Olympic Games edge ever closer, the next market to see a revival of P&G’s Olympic ‘Thank You Mum’ campaign is Canada – where early creative is led by Deborah Westlake (mother of Canadian ice sledge hockey player Gregory Westlake). This first new piece of Canadian creative for the new… Continue reading Online Films Lead Canada’s P&G Sochi ‘Thank You Mum’
