Tag: FIFA

Budweiser & Messi Rework ‘Bring Home The Bud’ For Women’s World Cup Via ‘Greatness Is Hers To Take’

FIFA partner Budweiser resurfaced its #TheWorldIsYoursToTake and #BringHomeTheBud initiatives to leverage the 2023 Women’s World Cup with a Messi fronted global campaign launched by a spot titled ‘Greatness Is Hers To Take’.   Launched on 10 July – 10 days ahead of the 20 July kick-off in Australia and New Zealand – the official beer… Continue reading Budweiser & Messi Rework ‘Bring Home The Bud’ For Women’s World Cup Via ‘Greatness Is Hers To Take’

FIFA Partner Adidas ‘Play Until They Can’t Look Away’ Women’s World Cup Work Celebrates Next Gen Icons

FIFA partner Adidas launched its 2023 Women’s World Cup activation with a star-studded film titled ‘Play Until They Can’t Look Away’ which champions the game’s next generation of young super stars and showcases their skills and passion as it seeks to generate global attention and support for the game and the players (plus the brand)… Continue reading FIFA Partner Adidas ‘Play Until They Can’t Look Away’ Women’s World Cup Work Celebrates Next Gen Icons

FIFA 2023 Women’s World Cup Drops Catchy ‘Do It Again’ Official Song By BENEE & Mallrat

The Official Song for the FIFA Women’s World Cup 2023, called ‘Do It Again’ by BENEE featuring Mallrat, dropped on 28 June and went live across all major music platforms.   This sonic collaboration between two artists from the joint host nations – BENEE (from Aotearoa / New Zealand) and Mallrat (from Australia) aims to… Continue reading FIFA 2023 Women’s World Cup Drops Catchy ‘Do It Again’ Official Song By BENEE & Mallrat

PlayerLayer Teams Up With Marshall Islands For ‘The Last Country On Earth To Not Have An International Team, Until Now’

The Marshall Islands is the only nation in the entire world to not have a national football team, but in March the country’s football governing body teamed up with Nottingham based sportswear company PlayerLayer to help form men’s and women’s national football teams with the aim of becoming a fully-fledged FIFA member and raising awareness of climate… Continue reading PlayerLayer Teams Up With Marshall Islands For ‘The Last Country On Earth To Not Have An International Team, Until Now’

Netflix Leverages FIFA World Cup Meme Via ‘Bobot’ Tool Showing What Wout Weghorst Watches

March saw Netflix roll out a comic, soccer-themed campaign called ‘Bobot’ in Argentina in March which leveraged one of the FIFA 2023 Men’s World Cup memes based on an on-pitch verbal spat between Lionel Messi and Dutch striker Wout Weghorst   During the dramatic match between Argentina and The Netherlands footage captured Messi mocking Weghorst… Continue reading Netflix Leverages FIFA World Cup Meme Via ‘Bobot’ Tool Showing What Wout Weghorst Watches

FIFA Unveils AUS/NZ Women’s World Cup Posters Via Pop-Up Gallery, PR & Social Campaign On International Women’s Day

FIFA unveiled the official set of nine posters for the upcoming 2023 Women’s World Cup – which will be jointly hosted by Australia and New Zealand between 20 July and 20 August – with parallel pop-up launch events backed by PR and a social media campaign.   Unveiled initially at twin pop-up outdoor gallery installations… Continue reading FIFA Unveils AUS/NZ Women’s World Cup Posters Via Pop-Up Gallery, PR & Social Campaign On International Women’s Day

AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest

Deloitte Digital and Twitterperlen teamed up for a #OneLove alternative campaign which uses smartphone AR filters to enable fans to (virtually) dye the hair of the German national team players in the colours of the rainbow and share the images socially.   The ‘One Love’ skippers’ armband initiative hogged many of the early 2022 FIFA Men’s… Continue reading AR Virtual Dyed Hair Replaces Rainbow Armbands In Deloitte Digital & Twitterperlen ‘One Love’ German Team Qatar 2022 Protest

FIFA Partner Budweiser Focuses On Positive Change In Qatar 2022 Men’s World Cup ‘The World Is Yours To Take’ Campaign

Ahead of November’s 2022 Men’s World Cup, FIFA partner Budweiser’s ‘The World Is Yours To Take’ activation programme kicked off in September with a hero spot starring a team of soccer superstars – including Lionel Messi, Neymar Jr and Raheem Sterling – running with fans and flags from all around the world heading for and… Continue reading FIFA Partner Budweiser Focuses On Positive Change In Qatar 2022 Men’s World Cup ‘The World Is Yours To Take’ Campaign

Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’

Official FIFA partner Coca-Cola launched its Qatar 2022 Men’s World Cup campaign on 31 August with a burst of digital spots building brand buzz and pre-tournament excitement around the world running under the title ‘Believing In Magic’.   ‘Believing is Magic’ is a manifestation of Coca-Cola’s umbrella ‘Real Magic’ brand platform (which debuted in 2021)… Continue reading Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’

US City Houston Launches United 2026 FIFA World Cup ‘Spirit Of Houston’ Host City Bid Campaign

In October Houston’s 2026 FIFA World Cup Bid Committee launched a campaigned called ‘The Spirit of Houston’ showcasing the city’s united, community-driven and innovative approach which sets it apart from other candidate cities bidding to United 2026 to co-host the tournament.   Inspired by Houston’s unique spirit, the campaign aims to showcase the area and… Continue reading US City Houston Launches United 2026 FIFA World Cup ‘Spirit Of Houston’ Host City Bid Campaign

FIFA & Universal Music’s ‘FIFA Sound’ Launches With ‘Play On’ Podcast

A new social spot called ‘Introducing FIFA Sound: Where Music & Football Come Together’ from introduces a new music initiative from world football’s governing body. FIFA Sound blends the worlds of music and football bringing together players, musicians and fans who share their love of the game through music.     Thus leveraging both the… Continue reading FIFA & Universal Music’s ‘FIFA Sound’ Launches With ‘Play On’ Podcast