Slogans from current marketing campaigns – from brands such as Fiat and Johnnie Walker – have been incorporated into the street demonstrations in major cities in Brazil. Whilst the unrest originally began as a protest against public transport price rises, but blew up into a more broad-based social equality and anti-corruption protest leveraging FIFA’s… Continue reading Brazil Campaigns Hijacked By World Cup Street Protest
Tag: FIFA
Public/NGO Protests Dim Brazil 2014 Countdown
As the ‘one year to go’ countdown to the 2014 World Cup begins, FIFA sponsor activation is being largely drowned out by consumer campaigns and NGO activation as millions of Brazilians take to the streets to protest against issues from transports costs and social equality to the perceived high costs and corruption surrounding the World… Continue reading Public/NGO Protests Dim Brazil 2014 Countdown
Kulala – Unofficial Carrier Of the ‘You Know What’
Perhaps the stand out ambush campaign of the South Africa World Cup saw low cost carrier and online ticket business Kulula challenge FIFA’s legal team and sense of humour with its cheeky ‘The unofficial carrier of the “you know what”’ campaign. The idea behind the work was simple – leverage the World Cup… Continue reading Kulala – Unofficial Carrier Of the ‘You Know What’
Bavaria’s ‘Orange Dress’ World Cup Stadium Ambush
Back in Germany 2006 Dutch beer brand Bavaria made headlines after employees on an in-stadium ambush mission were forced to strip down to their underwear when officials prevented them from entering the ground wearing their Bavaria-branded orange lederhosen. In South Africa, Bavaria and its lawyers were undaunted by their German experience and again ran… Continue reading Bavaria’s ‘Orange Dress’ World Cup Stadium Ambush
